It is important to have the ability to format text to create more attractive and impactful descriptions. With this new feature, you can now add text formatting to people's personal biographies on Studio and the Web Event App. 

This means participants can highlight important content and key points, making their profile more visually appealing and engaging. This feature will greatly benefit our users, especially attendees. With text formatting, they can make their profile stand out and capture the attention of potential connections. It's a great way to showcase their expertise, achievements, and unique selling points. 

To use this feature, simply go to the Studio or Web Event App and navigate to the participants' profiles. Edit the biography section, and you will now see a toolbar with various text formatting options such as bold, italics, underline, bullet points, and more. 

We're excited to introduce a dynamic new feature in the Homepage Builder: you can now use a video link as your media!

What’s new?

You can now embed a video directly into your event homepage banner, offering an engaging way to capture attention and communicate your event’s energy and value right from the start. 

How it works

When editing your homepage banner in Studio, simply:

1. Select the Video option under media type.
2. Choose your streaming platform.
3. Paste the video link in the Video field.
4. Add a short Alt text for accessibility and SEO.

You can customize playback behavior by toggling the following options:

• Autoplay video
• Loop playback
• Show controls (play, pause, etc.)

We’re excited to introduce a powerful update that makes navigating trade shows and exhibitions even easier for attendees.

From now on, when an ExpoFP map is embedded in your Event App, attendees can click directly on an exhibitor’s booth to instantly view the full exhibitor profile, without leaving the map or being redirected.

This integrated profile gives attendees immediate access to all exhibitor details, including:

• Basic information and company description
• Team members present at the event
• Available meeting slots
• Associated items and products
• Sponsored sessions and program participation

By keeping all exhibitor information accessible in one place, the map becomes more than just a navigation tool, it becomes a direct gateway to discovery and engagement.

For organizers, this means smoother onsite experiences, higher visibility for exhibitors, and increased attendee interaction with exhibitor content. Attendees save time, find the right contacts faster, and engage more easily during the event.

We’re excited to announce that Invisual maps are now available directly in Swapcard.

With this update, organizers can simply go to the Swapcard Studio, select Invisual as their map provider in a map view, and paste the map URL. In just a few clicks, a fully functional Invisual map view is created inside Swapcard, ready to use without additional setup.

For attendees, this means a seamless experience in the Event App. They can open the event’s Invisual map just like any other view, helping them easily navigate the show floor and locate exhibitors.

We’ve also added two-way navigation between Invisual map and Swapcard:

• From an exhibitor’s profile in Swapcard, attendees can jump directly to the exhibitor’s booth on the Invisual map.
• From the Invisual map, clicking on a booth lets attendees open the exhibitor’s Swapcard profile instantly.

The ability to access the selection page on mobile is now available. This update will make it easier for hosted buyer users to manage their preferences and find relevant matches on the go.

Previously, event participants were only able to access the selection page on desktop, limiting their ability to make changes or update their preferences. With this new feature, hosted buyer users can now access the selection page on their mobile devices, giving them the flexibility to make changes anytime, anywhere. They can customize their preferences by selecting 'must meet' and 'nice to meet' options, or 'exclude' a person they don't want to meet. This allows for a more tailored and precise selection of potential meeting matches.

In addition, users can filter the people list to find relevant matches. This feature will save time and help participants connect with the right people at the event. By filtering based on criteria such as industry, job title, or interests, users can easily find potential meeting matches and make the most of their time at the event.

When the selections are made, event organizers will generate the meetings, and once everyone is ready, these meetings will be visible inside the event participants' schedules. 

The ability to synchronize event participants' profiles between the Event App and the Studio is now released. This highly requested improvement will make managing and attending events even more seamless and efficient. Besides, it includes the ability to translate event participants' first name, last name, job title, company, and biography in multiple languages and alphabets.  

With this new improvement, all modifications made to a participant's profile in the Studio will be automatically reflected in the Event App, and vice versa. This means that you no longer have to worry about manually updating participant profiles in two different places. Any changes made to a participant's profile will be synchronized between the Studio and the Event App seamlessly.

Furthermore, event organizers can now ensure that all event participants' profiles are up-to-date and translated into their preferred language. This means that attendees from different countries and language backgrounds can easily navigate and engage with the event app without any language barriers.

Exhibitor can now plug their in-house or third-party lead capture (e.g., CRM-connected tools like Captello) directly into Swapcard. Scan a badge with your system, send the exhibitor ID + event ID + badge code within the Exhibitor API, and Swapcard creates the connection just like a scan in the Swapcard app, then returns the attendee’s contact details for instant routing.

Why exhibitors care

• One scanner, every event: Standardize across organizers and apps without changing your booth workflow.
• Speed to lead: Push contacts straight to your CRM, scoring, email sequences, or meeting tools.
• Consistent reporting: Every scan still creates a Swapcard-native connection for event analytics.
• Less training, fewer errors: Keep the tools your team already knows while preserving data quality.

What it does

• Mirrors Swapcard scans: The API behaves the same way as scanning a badge in the Swapcard Lead Capture app.
• Permission-aware: Only works when Lead Capture is enabled for your exhibitor in that event.
• Immediate contact data: Returns the attendee details you’d normally access via Swapcard.

How it fits your flow

1. Exhibitor member scans a badge with their existing lead tool.
2. Swapcard checks the Lead Capture permission for that event.
3. A connection is created in Swapcard for reporting and follow-up.
4. You receive the attendee’s contact details to route into your CRM or booking system.

Governance & privacy

• Respects the event’s Lead Capture settings and data policies.
• Follows the same rules, duplicate handling, and consent logic as the Swapcard app.
• Exhibitor remain responsible for managing PII within your connected systems.

Who benefits

• Multi-event brands standardizing a single capture process.
• Teams with deep CRM workflows that require instant, automated lead routing.

Getting started

• Ensure Lead Capture and Leads API are enabled for the exhibitor in the target event.
• Ask your technical team to connect your lead tool using the Exhibitor API (implementation details are in the developer portal).
• Test on a staging event, align CRM field mapping, and brief booth staff on the updated flow.

Managing multiple emails can be a hassle, especially when it comes to community profiles and login. That's why it is now easier for event organizers to visualize both the primary, secondary (if applicable), and community profile emails for each user in the Studio. 

With this improvement, it is easy to find and view the two emails associated with a user's account inside the People tables or inside the Contact details page. This will bring more clarity to the participants' profiles management and make it simpler for event organizers to manage users' information. By being able to see all emails at a glance, event organizers can quickly identify and reach out to the right person without any confusion. 

• Primary account email used for log in and communications. 
• Profile email shown only to connections in the event app and used in exports.

As part of continuous efforts to improve matchmaking and networking opportunities for exhibitors and attendees, custom fields for exhibitors thas been refined to give more sense to certain criteria.

AI recommendations for exhibitors have always been a valuable tool for facilitating connections and increasing visibility. However, every exhibitor is unique and may have specific preferences and priorities when it comes to networking. The AI algorithms are now fine-tuned to better cater to these individual needs.

By giving more sense to certain exhibitor fields, the AI technology will now be able to provide even more accurate and relevant recommendations for potential connections. This means that exhibitors will have a higher chance of being matched with attendees who share similar interests, goals, and objectives. This, in turn, will lead to more meaningful interactions and successful networking opportunities.

We’ve upgraded your email reporting in Studio to help you understand what truly engages your audience. You can now track clicks in your communication emails and view a click rate for each specific email, all directly in the Emails tab of Studio.

What’s new?

✅ Click Tracking on All Email Links

Clicks on standard links, buttons, and images in your event or notification emails are now tracked. When a participant clicks a link, it's logged and counted toward your email engagement metrics.

📊 New "Clicked" Column in Studio

In the Emails page of Studio, you’ll see a new “Clicked” column next to each email. This shows the click rate, showing how many participants interacted with links in that specific message.

📈 Better Open Rate Accuracy

Participants who click on a tracked link are also automatically counted as having opened the email, making your open rate more reflective of actual engagement.

Why it matters

Open rates alone are no longer enough. With privacy changes in email clients, clicks give you a more accurate and actionable way to measure engagement. This new reporting helps you:

• Compare performance across emails
• Identify which CTAs or content drive action
• Optimize future communication strategies