We're excited to announce that Swapcard is now available in Turkish from the Event App and from the Exhibitor Center. You can easily switch languages in the Event Builder of your event to enhance accessibility.

A new feature that has been added to our platform - Invisible Captcha. This update is aimed at enhancing the security of our users' accounts and ensuring a hassle-free experience.

So, what exactly is an invisible captcha? It is a type of security measure that occurs in the background without requiring users to check a box or solve a puzzle. This means that the process of keeping bots away from our platform is now seamless and effortless for our users.

With the rise of bots and automated attacks on websites, it is crucial for us to continuously improve our security measures to keep our users' information safe. This is where the captcha comes in - it eliminates the need for users to actively participate in the security process, making it more user-friendly.

Event registrants can now see the ticket description in the summary panel while registering. This gives the registrant more visibility into the details of the ticket being purchased. While it mirrors the same information that is shown on the ticket listing page, there are situations where one goes directly to a ticket link or only has one ticket available and thus skips the listing page.

We’re thrilled to introduce a new feature that enables you to showcase ads at the top of event pages. This enhancement offers similar options to our current Home Ad feature but provides a more prominent way to capture your audience’s attention, giving you greater opportunities to enhance your monetization strategy!

The Ads banners feature is designed to be simple and easy to use:

From the Studio, select "Sponsors & Advertising" under "Event Builder" 

There is a new section "Content pages' ads" and simply click on "Create an ad" to create your first ad. 

-> Select a banner image for web and mobile 

-> Select a redirection to an Exhibitor's page, or an external URL or choose to not have any redirection

-> Select one or multiple content pages on which your ad should appear 

-> Select groups that should be targeted 

Once every mandatory field is complete, click on "Create an ad" to save and publish your ad.

On the "Sponsors and Advertising" main page you can keep track of your ads and see how effective they are by checking at a glance the number of views and clicks for each ad. 

With this new feature, you’ll be able to create ad banners that appear in the Content Views of your event page. This will ensure that your ads are seen by all the attendees, and will give you the opportunity to reach out to a larger audience. 

After your event, you will also be able to download the report to get a full detailed list of people who have seen or clicked on the advertisement banners from the Analytics page on Studio. 

To start using this feature on your event, please contact your account manager for more pricing information.

Conditional logic in event registration forms, such as the one provided by Swapcard, is a powerful tool that allows organizers to customize the registration experience for attendees. This feature enables organizers to manage the visibility of certain page elements or fields based on the responses provided by attendees in previous fields or based on their selected ticket types. Here's how conditional logic benefits organizers and enhances the registration process:

1. Personalized Registration Experience:

   • Relevant Fields Display: By using conditional logic, organizers can show or hide specific fields based on the answers given by attendees in previous questions. This ensures that attendees only see and respond to the fields that are relevant to their particular situation or preferences.
   • Customized Pathways: Depending on an attendee's responses, organizers can create customized pathways through the registration form. For example, if an attendee indicates that they are interested in specific sessions, the subsequent questions can be tailored to their preferences.

2. Targeted Information Gathering:

   • Efficient Data Collection: Organizers can efficiently gather specific and targeted information by conditionally displaying fields based on the selected ticket types. This ensures that organizers collect the most relevant data for their event and can tailor their planning and communications accordingly.
   • Streamlined Forms: Attendees are presented with a streamlined and focused registration form experience. Instead of navigating through irrelevant questions, they only encounter fields that pertain to their selected ticket types or previous responses.

3. Adaptability and Flexibility:

   • Dynamic Registration Process: The registration process becomes dynamic and adaptive, adjusting in real-time based on the information provided by attendees. This adaptability ensures a smoother and more user-friendly experience, reducing the chances of confusion or frustration.
   • Conditional Rules Management: Organizers have control over setting up and managing conditional rules. This flexibility allows them to make adjustments to the registration process as needed, accommodating changes in event details, goals, or attendee requirements.

4. Enhanced User Satisfaction:

   • Efficiency and Relevance: Attendees appreciate an efficient and relevant registration process. Conditional logic helps in creating a user-friendly experience where attendees feel that their time is well spent, and the information they provide is directly related to their needs and interests.
   • Reduced Clutter: By eliminating unnecessary fields, organizers can reduce form clutter, making the registration process visually cleaner and less overwhelming for attendees.

The addition of a straightforward "Add condition" button and the ability to easily fill in the relevant attributes contribute to a user-friendly experience for organizers. This simple process aims to enhance the efficiency of managing conditional logic within the registration process.

The implementation of conditional logic in the Swapcard registration form empowers organizers to deliver a more personalized, efficient, and targeted experience for attendees. This results in improved data collection, streamlined processes, and higher overall satisfaction for both organizers and attendees alike.

We are thrilled to announce the release of an exciting update to our previous Custom Field format "Picture", now named "File". Our latest upgrade significantly expands the types of files you can upload, making it easier than ever to integrate and manage your content directly within our platform.

Expanded File Support

In addition to previously supported formats, users can now upload documents and presentations alongside images, which include:

• PDF (.pdf)
• Word Documents (.doc, .docx)
• PowerPoint Presentations (.ppt, .pptx)
• Images (.png, .jpg)

The new custom field is now available for use in several key areas within our platform, enhancing both the flexibility and functionality of your experience:

• User Profiles: Personalize user profiles with more comprehensive media files.
• Detail Views: Enhance detail views such as People, Session, and Exhibitor details with relevant documents and images.
• Registration Forms: Improve registration forms by including essential files that can be directly uploaded by users.

This new feature facilitates increased networking efficiency by enabling attendees to find the information most relevant to their interests and objectives. 

By selecting the List mode for their People page, organizers gain the ability to choose the displayed fields according to their specific preferences. This powerful customization feature ensures that individuals can quickly and effortlessly access the information that matters most to them, thereby optimizing their networking experience. Whether highlighting specific professional skills, areas of expertise, or shared interests, organizers have the flexibility to tailor the platform to meet the unique needs of their audience.

How does it work? 

As an organizer, go to Studio > Event Builder > Pages & Menu > People page. Here, inside the tab "Data", select the option "Display profiles as" > "List".
You will have access to all the fields you need from basic fields to custom fields. Select up to 7 fields to be highlighted inside the People list. 

Once this is done, participants will be able to see all fields selected inside the participants list. 

In adherence to GDPR regulations, users who abandon their event registration forms will be granted the ability to permanently erase all data associated with their unfinished registration from Swapcard.

How will this work?

Should a user initiate an event registration but not complete it they will receive an email from Swapcard informing them that their incomplete registration has led to data storage. Within this email, users will find the option to either resume and complete the registration or to delete their registration data from Swapcard entirely.

Additionally, users can request the deletion of data related to their incomplete registration directly from the email sent to them when they wish to finalize their previously abandoned event registration.

To enhance organizers' management of abandoned registrations, Studio will offer an email template. Organizers can utilize this template to prompt users to finalize their registrations at a convenient time. Ensuring compliance with legal obligations, this email will include a legal disclaimer granting users the option to delete their data linked to incomplete registrations.

We're excited to announce the launch of the Swapcard Exhibitor Zap App, now available on the Zapier Marketplace!
This new app is designed to empower exhibitors by providing a seamless way to integrate our recently launched Exhibitor Leads API with their preferred CRM systems, such as HubSpot and Salesforce. With this integration, exhibitors can effortlessly synchronize contacts and leads gathered during events directly to their CRM, all without any need for developer skills.

Key Benefits

• Easy Integration: Connect the Swapcard Exhibitor API with a wide range of CRM systems via Zapier with just a few clicks. This user-friendly approach eliminates the complexity traditionally associated with API integrations.
• Automatic Data Sync: Automatically export new leads and contact information captured at your event booth directly into your CRM. This ensures that your sales team can follow up promptly while the leads are still warm.
• Enhanced Lead Management: By leveraging the Zapier integration, exhibitors can enhance their lead management processes, ensuring that no potential customer slips through the cracks. The automated workflow can include additional steps like lead qualification, distribution among sales team members, or even direct follow-up tasks.
• Real-Time Updates: As soon as a new contact or lead is recorded in Swapcard, it’s instantly pushed to your CRM, allowing for real-time lead nurturing and engagement.

Getting Started

To start using the Swapcard Exhibitor Zap App, visit the Zapier Marketplace and search for the Swapcard Exhibitor app. For a step-by-step guide on how to set up this integration, please refer to our detailed Help Center article, which will walk you through the entire process.

Final Thoughts

With the introduction of the Swapcard Exhibitor Zap App, we are further enhancing the tools available to our exhibitors to maximize their event ROI. By automating the flow of lead data into CRMs, we are helping exhibitors focus more on building meaningful connections and less on the manual tasks of data entry. Enhance your lead generation strategy and start syncing your event leads with your CRM today for more efficient and effective follow-ups!