This update makes session registration clear and intuitive for attendees by replacing ambiguous actions with explicit calls to action. Instead of relying on a bookmark icon that can be misunderstood, attendees immediately see what to do and what happens when they register for a session. The result is less confusion, smoother navigation, and higher engagement across the agenda. 

How it works

When an attendee views a session, the interface clearly adapts to the session type and availability:

• Limited-seat sessions

  • Attendees see a visible seat counter with clear color indicators such as “Only X seats left”.
  • A clear CTA button such as “Add to schedule” or “+ Add” on mobile is displayed.
  • Once clicked, the button updates instantly to “Added to schedule”, confirming registration.
  • If no seats are available, the CTA is removed and replaced with a “No seats left” message.

• Unlimited-seat sessions

  • A simple “Add to schedule” button allows instant registration.
  • The label updates after the action, confirming success.

• On-demand sessions

  • Attendees see “Save to bookmarks”, clearly differentiating on-demand content from live session registration.

Each scenario gives immediate feedback, so users always know their action was successful.

Value for organizers

For organizers, this improvement removes friction at a critical moment in the attendee journey. Clear actions reduce hesitation, lower support questions, and improve overall usability of the agenda. By guiding attendees with explicit buttons and confirmation messages, sessions are easier to discover, easier to join, and more likely to be attended. This directly contributes to higher satisfaction and stronger engagement throughout the event.

Organizing content across multiple item categories is now simpler and more flexible. This update improves how item views are configured, giving organizers clearer control over what is displayed, without adding complexity.

What’s New

When creating or editing an item view, organizers can now select several item categories at once instead of being limited to a single category or an “All” option.

The previous dropdown has been replaced with a checkbox-based selection, where:

• Each category has its own checkbox
• All categories are selected by default
• At least one category must always remain selected

This makes category selection clearer, faster, and more precise, especially for events with complex item structures.

How It Works

• Multiple category selection: Organizers can select one or several root item categories to include in a view.
• Checkbox interface: Categories are displayed as a list of checkboxes, making selections easy to review and adjust.
• No “All” category: The former “All” option has been fully removed to avoid ambiguity and improve clarity.

Seamless Transition for Existing Views

This enhancement makes item views more intuitive to configure while supporting the growing complexity of large trade shows, congresses, and exhibitions.

A refreshed mobile app experience designed to help teams navigate events and exhibitions more efficiently has now been released. This update brings a cleaner interface, faster navigation, and a more intuitive flow across key pages.

What does it include?

• Revamped Design: A modern, streamlined look that makes important information easier to find.
• Improved Team Contacts: A clearer, more organized view for coordinating with teammates on the go.
• Enhanced AI-Recommended Leads: Smarter insights presented in a simplified layout to help you spot valuable connections quickly.
• Better Navigation: Refined page structures and smoother transitions for a more effortless user journey.

This update is built around real user feedback, delivering a mobile experience for the Exhibitor Center that’s both more beautiful and more powerful.

Open the app and explore what’s new. Your next great leads are now even easier to find!

ExpoFP’s wayfinding feature is now available on the web version of the Swapcard Event App, bringing a consistent and convenient navigation experience across devices. Previously limited to mobile, wayfinding can now guide users from one booth to another directly from the event’s web app.

With this update, attendees using an ExpoFP map integrated into a Swapcard event can select a starting booth and a destination booth to view the suggested path. The directions appear clearly on the web map, helping visitors plan their route, discover exhibitors, and move through the show floor with confidence.

For organizers, extending wayfinding to the web improves the overall event experience by ensuring all participants, whether on mobile or desktop, benefit from simple booth-to-booth navigation. This supports smoother traffic flow and encourages stronger attendees engagement.

We’re pleased to introduce a new improvement to the Invisual and Swapcard integration: bookmarked exhibitors are now synchronized in both directions.

With this update, whenever an attendee bookmarks an exhibitor, whether from the embedded Invisual map or directly inside Swapcard, the action is instantly reflected in both systems. This creates a smoother, more consistent experience across the entire event platform.

Here’s how it works:

• Bookmark from Invisual → Visible in Swapcard
  If an attendee marks an exhibitor as a favorite while browsing the Invisual map, the exhibitor immediately appears as bookmarked in their Swapcard profile.
• Bookmark from Swapcard → Visible in Invisual
  The same applies in the other direction. Bookmarking an exhibitor in Swapcard automatically updates the Invisual map view, where the exhibitor now shows as saved.

For organizers, this means fewer discrepancies and a more unified attendee journey. Visitors save time, keep track of exhibitors more easily, and enjoy a seamlessly connected navigation experience throughout the event.

My AI recommendations feature is now live. Previously available on the web, it is now accessible on mobile! This means it provides a seamless experience on your mobile device, accessing all the recommended content for your event in one convenient page. Whether you're looking for sessions, products, people, or exhibitors, our AI-driven recommendations will help you find exactly what you need.

For event organizers, simply add the new "my AI recommendations" view in the event settings to enhance your attendees' experience.

We hope you enjoy this new feature and find it helpful in personalizing your event experience!

We’ve upgraded your email reporting in Studio to help you understand what truly engages your audience. You can now track clicks in your communication emails and view a click rate for each specific email, all directly in the Emails tab of Studio.

What’s new?

✅ Click Tracking on All Email Links

Clicks on standard links, buttons, and images in your event or notification emails are now tracked. When a participant clicks a link, it's logged and counted toward your email engagement metrics.

📊 New "Clicked" Column in Studio

In the Emails page of Studio, you’ll see a new “Clicked” column next to each email. This shows the click rate, showing how many participants interacted with links in that specific message.

📈 Better Open Rate Accuracy

Participants who click on a tracked link are also automatically counted as having opened the email, making your open rate more reflective of actual engagement.

Why it matters

Open rates alone are no longer enough. With privacy changes in email clients, clicks give you a more accurate and actionable way to measure engagement. This new reporting helps you:

• Compare performance across emails
• Identify which CTAs or content drive action
• Optimize future communication strategies

We’re thrilled to introduce a major improvement to your Swapcard experience! The "My Event" and "My Favorites" pages are now seamlessly integrated into your profile page, offering a more intuitive and streamlined navigation.

This update creates a single, centralized hub for managing both your personal information and event or community details. No more switching between pages; everything you need is now in one place. Whether you're updating your profile, checking your registered events, or exploring event schedules, you can now access it all from one unified location.

From your profile page, you can now:

• View your schedule, including sessions and meetings
• Access your saved contacts
• Browse bookmarks for exhibitors, saved items, and videos

We’ve also revamped the look of the profile page to make it cleaner, more modern, and easier to navigate. This fresh design ensures a visually appealing and user-friendly experience as you manage your event activities and personal details.

These features will dynamically adapt to your current event or community context, ensuring a personalized and relevant experience every time.

As part of this improvement, it will no longer be possible to create new "My Event" or "My Community" pages for future events once this update is released. To avoid redundancy within your event app, we strongly encourage organizers who have already created a "My Event" or "My Community" page to remove it. That said, existing pages will remain accessible until the end of 2025, after which they will be fully deprecated.

Our goal is to make your experience on Swapcard as efficient and user-friendly as possible. By combining the "My Event" and "My Favorites" pages with your profile, we’ve simplified workflows and reduced unnecessary clicks. This means you’ll spend less time navigating and more time engaging with what matters most: connecting with people, exploring sessions, bookmarks, and getting the most out of your events.

We’re continuously listening to your feedback to improve the platform. This revamp is just one of many enhancements we’re rolling out to make Swapcard the ultimate event experience.

Stay tuned for more updates, and as always, we’d love to hear your thoughts as you explore the new centralized profile page!

📖 Have more questions? Our Help Center article has the answers – click here.

Logging in just got way less annoying 🤗

We've made a few UX quick wins that may be small on paper, but feel huge in practice:

• Autofill magic ✨: If you’re using a native email app, your one-time code now appears magically without the need to go to your mail app!
• No more dashes: We’ve stripped the “-” from the OTP code both in emails and on the app. Because typing shouldn’t feel like solving a puzzle.
• Instant focus: Land on the OTP page and your cursor’s already in the first box, ready to roll.

Less clicking, less thinking, more getting-stuff-done.

We have some exciting news to share with you! As part of our continuous effort to improve and enhance your networking experience, we are pleased to announce that you can now receive notifications for the Newsfeed activity in all your events, including comments and reactions. This means that you will no longer have to constantly check your Newsfeed to see if anyone has engaged with your posts. Instead, you will receive real-time notifications whenever someone comments on your post or reacts to it.

We understand that staying updated on your Newsfeed activity is crucial for networking and building connections. This feature ensures you're always in the loop and can respond promptly, improving both your efficiency and experience on Swapcard. You’ll save time while staying engaged with your network seamlessly. 

Please note: This feature is currently only available on the web Event App. It is not yet available on the mobile Event App.