The Email Manager UI update helps you eliminate targeting errors by visually aligning the interface with the platform's backend logic. You can now build your campaign audiences with the certainty that the "AND/OR" logic you see on your screen is exactly what will be executed when you hit send. ✉️

No more "phantom filters" or logical contradictions. We’ve cleaned up the interface to ensure that the relationship between User Groups and other criteria is clear, transparent, and easy to manage.

What’s New?

We’ve revamped the targeting experience to prioritize clarity and prevent the selection of unsupported logic combinations.

• Logic Alignment: When you select Groups as a targeting criterion, the UI now locks the operator to "AND". This reflects the backend requirement and prevents the interface from misleading you with an "OR" option that doesn't apply to Groups.
• Auto-Prioritized Layout: To make your filtering easier to read, the interface now automatically moves Group selection to the top of your criteria list. This hierarchy helps you see the "base" of your audience before adding secondary filters. 🏗️
• Adaptive Controls: The "AND/OR" selector only remains active when you are using individual criteria that support flexible logic. If your setup includes Groups, the selector is smartly disabled to keep your data segments accurate.

How it Aids Event Management

Precise communication is the backbone of attendee satisfaction and exhibitor ROI. This UI improvement ensures:

• Error-Free Segmentation: Avoid the risk of sending registration links or speaker briefings to the wrong audience due to misunderstood UI toggles.
• Faster Campaign Setup: The "Group-first" layout allows you to quickly scan your targeting parameters and confirm your audience at a glance.
• Reduced Friction: By removing options that don't function in specific contexts (like the "OR" logic for Groups), we’ve removed the guesswork from the user experience. 💡

UI & UX Enhancements

• Visual Consistency: Updated the targeting criteria blocks to ensure the most important filters are always at the top of your view.
• Contextual Tooltips: Added clarity to the targeting module so you know exactly why certain logic is applied to your specific filter combination.
• Clean Logical Trees: Improved the rendering of nested conditions, making it easier to manage complex audiences for large-scale or hybrid events.

This update makes session registration clear and intuitive for attendees by replacing ambiguous actions with explicit calls to action. Instead of relying on a bookmark icon that can be misunderstood, attendees immediately see what to do and what happens when they register for a session. The result is less confusion, smoother navigation, and higher engagement across the agenda. 

How it works

When an attendee views a session, the interface clearly adapts to the session type and availability:

• Limited-seat sessions

  • Attendees see a visible seat counter with clear color indicators such as “Only X seats left”.
  • A clear CTA button such as “Add to schedule” or “+ Add” on mobile is displayed.
  • Once clicked, the button updates instantly to “Added to schedule”, confirming registration.
  • If no seats are available, the CTA is removed and replaced with a “No seats left” message.

• Unlimited-seat sessions

  • A simple “Add to schedule” button allows instant registration.
  • The label updates after the action, confirming success.

• On-demand sessions

  • Attendees see “Save to bookmarks”, clearly differentiating on-demand content from live session registration.

Each scenario gives immediate feedback, so users always know their action was successful.

Value for organizers

For organizers, this improvement removes friction at a critical moment in the attendee journey. Clear actions reduce hesitation, lower support questions, and improve overall usability of the agenda. By guiding attendees with explicit buttons and confirmation messages, sessions are easier to discover, easier to join, and more likely to be attended. This directly contributes to higher satisfaction and stronger engagement throughout the event.

We’ve redesigned the Community Home Page on web to offer attendees a clearer, more modern experience from the moment they log in.

A More Modern and Polished Interface

The new home page has been visually refined to create a cleaner and more contemporary look. The updated design makes navigation smoother and more intuitive, helping attendees quickly understand where to go and what to explore. For organizers, this means your community space feels more professional and aligned with the standards of large-scale trade shows, congresses, and exhibitions.

Clearer Event Grouping

Events within the community are now grouped in a much more comprehensible way. Instead of navigating through scattered listings, attendees can easily browse and understand how events are organized.

Better Visibility for Suggested Events

Suggested events now appear more prominently on the home page. Attendees can instantly discover relevant events tailored to them, without needing to search.

Organizing content across multiple item categories is now simpler and more flexible. This update improves how item views are configured, giving organizers clearer control over what is displayed, without adding complexity.

What’s New

When creating or editing an item view, organizers can now select several type of items and sub-categories at once instead of being limited to a single category or an “All” option.

The previous dropdown has been replaced with a checkbox-based selection, where:

• Each type of item and sub-category has its own checkbox
• Everything is selected by default
• At least one type of item must always remain selected

This makes category selection clearer, faster, and more precise, especially for events with complex item structures.

How It Works

• Multiple category selection: Organizers can select one or several types of item  to include in the page.
• Checkbox interface: Categories are displayed as a list of checkboxes, making selections easy to review and adjust.
• No “All” category: The former “All” option has been fully removed to avoid ambiguity and improve clarity.

Seamless Transition for Existing Views

This enhancement makes item views more intuitive to configure while supporting the growing complexity of large trade shows, congresses, and exhibitions.

Organizers can now create multiple feed views to better structure event communications and target different audiences.

When creating a feed channel, you can select the feed view where it will appear, or create a new view directly from the channel creation modal. This makes it easy to organize content without interrupting your workflow.

In Studio, a new “Displayed on” column in the Feed Channel list clearly shows which view each channel belongs to. This gives you instant visibility.

Feed channel names can also be translated into all event languages, ensuring a clear and localized experience for international attendees.

With multiple feed views, you gain better control, clearer communication, and a more organized event platform, while keeping management simple and efficient.

We’re pleased to introduce a new improvement to the Invisual and Swapcard integration: bookmarked exhibitors are now synchronized in both directions.

With this update, whenever an attendee bookmarks an exhibitor, whether from the embedded Invisual map or directly inside Swapcard, the action is instantly reflected in both systems. This creates a smoother, more consistent experience across the entire event platform.

Here’s how it works:

• Bookmark from Invisual → Visible in Swapcard
  If an attendee marks an exhibitor as a favorite while browsing the Invisual map, the exhibitor immediately appears as bookmarked in their Swapcard profile.
• Bookmark from Swapcard → Visible in Invisual
  The same applies in the other direction. Bookmarking an exhibitor in Swapcard automatically updates the Invisual map view, where the exhibitor now shows as saved.

For organizers, this means fewer discrepancies and a more unified attendee journey. Visitors save time, keep track of exhibitors more easily, and enjoy a seamlessly connected navigation experience throughout the event.

A refreshed mobile app experience designed to help teams navigate events and exhibitions more efficiently has now been released. This update brings a cleaner interface, faster navigation, and a more intuitive flow across key pages.

What does it include?

• Revamped Design: A modern, streamlined look that makes important information easier to find.
• Improved Team Contacts: A clearer, more organized view for coordinating with teammates on the go.
• Enhanced AI-Recommended Leads: Smarter insights presented in a simplified layout to help you spot valuable connections quickly.
• Better Navigation: Refined page structures and smoother transitions for a more effortless user journey.

This update is built around real user feedback, delivering a mobile experience for the Exhibitor Center that’s both more beautiful and more powerful.

Open the app and explore what’s new. Your next great leads are now even easier to find!

ExpoFP’s wayfinding feature is now available on the web version of the Swapcard Event App, bringing a consistent and convenient navigation experience across devices. Previously limited to mobile, wayfinding can now guide users from one booth to another directly from the event’s web app.

With this update, attendees using an ExpoFP map integrated into a Swapcard event can select a starting booth and a destination booth to view the suggested path. The directions appear clearly on the web map, helping visitors plan their route, discover exhibitors, and move through the show floor with confidence.

For organizers, extending wayfinding to the web improves the overall event experience by ensuring all participants, whether on mobile or desktop, benefit from simple booth-to-booth navigation. This supports smoother traffic flow and encourages stronger attendees engagement.

My AI recommendations feature is now live. Previously available on the web, it is now accessible on mobile! This means it provides a seamless experience on your mobile device, accessing all the recommended content for your event in one convenient page. Whether you're looking for sessions, products, people, or exhibitors, our AI-driven recommendations will help you find exactly what you need.

For event organizers, simply add the new "my AI recommendations" view in the event settings to enhance your attendees' experience.

We hope you enjoy this new feature and find it helpful in personalizing your event experience!

We’ve upgraded your email reporting in Studio to help you understand what truly engages your audience. You can now track clicks in your communication emails and view a click rate for each specific email, all directly in the Emails tab of Studio.

What’s new?

✅ Click Tracking on All Email Links

Clicks on standard links, buttons, and images in your event or notification emails are now tracked. When a participant clicks a link, it's logged and counted toward your email engagement metrics.

📊 New "Clicked" Column in Studio

In the Emails page of Studio, you’ll see a new “Clicked” column next to each email. This shows the click rate, showing how many participants interacted with links in that specific message.

📈 Better Open Rate Accuracy

Participants who click on a tracked link are also automatically counted as having opened the email, making your open rate more reflective of actual engagement.

Why it matters

Open rates alone are no longer enough. With privacy changes in email clients, clicks give you a more accurate and actionable way to measure engagement. This new reporting helps you:

• Compare performance across emails
• Identify which CTAs or content drive action
• Optimize future communication strategies