Your homepage is the first thing attendees see — so why send them digging through directories to find the speakers worth meeting or the sessions worth booking? Until now, surfacing a curated list meant pointing people elsewhere. Two new Homepage Builder blocks fix that: People and Sessions. Hand-pick who and what shows up, order it exactly how you want, and let attendees tap straight through to a full profile or session detail page.

What's New

Two new blocks join the Homepage Builder lineup:

• People block — showcase a curated, manually ordered list of attendees, speakers, or VIPs on any page.
• Sessions block — spotlight the talks, workshops, or must-see moments you want front and center.

How It Works

Setup takes a minute, and it's the same rhythm for both blocks:

1. In the Home Builder Editor, open the block list and add the People or Sessions block wherever you want it on the page.
2. Open the block's side panel and head to the Content tab.
3. Search the event's full people or session list, then select the entries you want.
4. Drag and drop to set the exact display order — your manual order is what attendees see.
5. Set a block title (required) and an optional description + CTA to frame the section.
6. Done.

Key Behaviors & Options

• Manual ordering wins — drag-and-drop sets the display order.
• Search to build fast — type in the picker to filter a long people or session list down to the ones you need.
• Title is mandatory, description and CTA are optional

Both blocks respect the rules you already rely on, so you never over-expose content:

• Group & device targeting — in the Visibility tab, choose which groups and which devices (desktop, mobile) see the block. New blocks default to all groups, all devices.
• Per-person and per-session permissions are honored — attendees only ever see the people and sessions they're already allowed to see, displayed in your chosen order.
• Smart auto-hide — if none of the entries are visible to a given attendee, the whole block disappears for them. No empty headers, no awkward gaps.
• One tap to the details — tapping a card takes attendees straight to that person's profile or that session's detail page.

Your event home page is prime real estate for brand expression. Until now, when you uploaded a custom image for a homepage button, the platform enforced a label overlay — limiting how much visual control you had. With image-only homepage buttons, that constraint disappears.

Now organizers can display buttons as pure background images: no label, no overlay, just the branded visual your event deserves.

What's New

The Homepage Builder's Buttons block now offers a third Display Mode option:

• Background image with Label — Your original choice; displays the image plus a button label
• Icon with Label — Icon-driven navigation with accompanying text
• Background image only — NEW; displays only the destination page's background image

When you select Background image only, each button shows exclusively the background image you've configured for its destination page — giving you total control over typography, spacing, and branding.

Why Organizers Will Love This

Homepage buttons are often the first interactive element attendees see. When they're constrained by mandatory labels, your design suffers. Image-only buttons unlock creative freedom — perfect for events where your visual identity matters as much as the navigation itself. Build a home page that's unmistakably yours.

💡 Pro tip: Use high-contrast, professionally designed images for your button destinations. Image-only buttons shine when the visuals do the talking — so invest in the photography or graphics upfront.

The Virtual Event Session Reactions feature helps you supercharge attendee engagement during live sessions without cluttering the chat. Attendees can now express how they feel in real time using a fixed set of familiar, Google Meet-inspired emojis. This provides an instant, lightweight feedback loop for speakers and organizers alike.

Why You’ll Love It (Exhibitor & Organizer ROI)

• Instant Engagement Signals: Give shy or busy attendees a low-friction way to participate. They can cheer, laugh, or show love without needing to type a single word in the chat.
• Zero Configuration Required: No setup, no stress. Reactions work right out of the box and are enabled by default for all your live sessions.
• Dynamic Visual Feedback: Watch your sessions come alive as floating emojis paint a real-time picture of audience sentiment, keeping energy levels high.

How It Works

During any live session, attendees will see a sleek, floating reaction tray. Clicking an emoji sends it instantly, creating a transient, animated display visible to everyone currently watching.

Supported Reactions (v1)

We've curated a versatile starting lineup of seven essential emojis to cover every vibe:

• 👍 Approval / Agreement (:+1:)
• 👏 Applause / Celebration (:clap:)
• 💚 Appreciation / Love (:green_heart:)
• 🔥 High Energy / Hot Topic (:fire:)
• 😂 Humor / Amusement (:joy:)
• 🎉 Celebration / Milestone (:tada:)

Key Capabilities at a Glance

• Ephemeral & Streamlined: Reactions are beautifully transient—they pop up to capture the moment and disappear, keeping the interface clean and performance lag-free.
• Expressive Freedom: Attendees can react multiple times or quickly switch emojis as the session topic evolves.
• Organizer Control: While they work automatically out of the box, organizers retain the flexibility to optionally toggle them off behind the scenes if a more formal setting is required.

💡 Product Team Note: While the underlying magic is built, our UI/UX teams are currently polishing the final animated floating display to ensure it looks stunning on screens of all sizes. Stay tuned for the final visual rollout!

What's New

Sherlock on WhatsApp

Attendees and guests can now message the Swapcard WhatsApp account and interact with Sherlock directly from a channel they use every day. Here's what Sherlock can do over WhatsApp right now:

• Guest mode content: Sherlock answers questions about any content marked "available for guests" in Studio: sessions, speakers, exhibitors, venue info, and more
• Help center: attendees can get support and find answers to common questions without contacting your team
• Event discovery: guests can explore what's happening, find sessions that match their interests, and get oriented before they've even registered
• Magic Link login: attendees provide their email address, and Sherlock sends them a magic link to this email to log straight into the app, no password needed, engagement increases!
• White-label ready — "Powered by Swapcard" branding is shown unless the event runs under a white-label setup

Scan to start: A QR code that opens a WhatsApp conversation with Sherlock directly can be set up onsite, making it even easier to get attendees engaged with the app onsite.

Sherlock in Guest Mode (Event App)

Beyond WhatsApp, Sherlock now supports unauthenticated users directly inside the event app. Guests, whether arriving via a public link, an organizer's website, can open Sherlock and get answers without creating an account.

• Sherlock button visible to unauthenticated users on the event app
• Same capabilities as WhatsApp: guest content, help center, event discovery, and Magic Link login are all available in-app
• Content scope respected: only content marked "available for guests" in Studio is surfaced; attendee-only content stays protected
• Smart redirects: if Sherlock identifies a guest as an existing participant mid-conversation, redirect links open the app in their logged-in state

How It Works

1. An attendee or guest opens WhatsApp and messages the Swapcard account, or lands on the event app without logging in
2. Sherlock responds using guest-accessible content configured in Studio
3. The conversation flows naturally: questions, session lookups, help center queries, event discovery
4. Need to log in? The attendee shares their email address and Sherlock sends a Magic Link straight to their inbox
5. One tap on the link and they're inside the app, fully authenticated

Why Organizers Will Love It

WhatsApp has over 2 billion active users. Your attendees don't need a new habit; they need Sherlock to show up where they already are. With this release, your AI agent becomes reachable before registration, between sessions, and anywhere outside the app, on the platform people actually check.

Fewer "where do I find…" messages to your team. Better first impressions. And now, a direct path from WhatsApp conversation to logged-in attendee, all without your team lifting a finger.

💡 Pro tip: Announce the Swapcard WhatsApp channel in your pre-event communications with a link or a QR code. Attendees who connect before arrival show up informed, and your team handles a fraction of the usual day-of questions.

💡 Pro tip: Before going live, audit which content is marked "available for guests" in Studio. Sessions, speaker bios, and venue logistics should all be guest-accessible so Sherlock can give genuinely useful answers to anyone who reaches out.

The Calendar View helps you transform your "My Schedule" from a basic list into a dynamic, time-based layout. You can now visualize your entire event journey on a single, intuitive grid, making it easier than ever to manage your time and ensure you never miss a session you’ve registered for.

What’s New?

We’ve launched this Web-only MVP to give you a "quick win" for time management. This update introduces a visual way to track your personal agenda and see exactly how your day is shaped.

• Toggle Your Perspective: Easily switch between the traditional List View and the new Calendar View using the icon in the page header. Your preference persists, so the app remembers exactly how you like to view your day when you return.
• Live Time Tracking: A "current time" indicator line moves across your grid in real-time, so you can instantly see where you are in your schedule and how long you have until your next session. ⏱️
• Conflict Transparency: If you’ve registered for overlapping sessions, they are displayed side-by-side. You get a clear view of your "double-bookings" so you can decide where to go on the fly.

How it works:

1. Switch the View: Click the calendar icon on the My Schedule page to opt-in to the new layout.
2. Navigate by Date: Use the simple date navigation at the top to jump between event days.
3. Identify by Color: Use the side panel legend to quickly identify your session types and formats via our new color-coding system.

Why Event Organizers Love It:

• Enhanced Time Management: Attendees can spot gaps in their schedule at a glance, encouraging them to explore more content.
• Reduced Friction: By keeping everything on one horizontal plane, attendees feel more in control of their event experience.
• Modern Web Experience: This V1 is optimized for the web, giving users a sophisticated "command center" view of their participation.

Note: This is a V1 Web-only release. We’ve focused this MVP on your bookmarked and registered sessions to meet the most requested needs first. We’re already looking ahead to expanding this view!

Ready to see your schedule in a whole new light? Head to the Web App and toggle on the Calendar View today! 🚀

The Email Manager UI update helps you eliminate targeting errors by visually aligning the interface with the platform's backend logic. You can now build your campaign audiences with the certainty that the "AND/OR" logic you see on your screen is exactly what will be executed when you hit send. ✉️

No more "phantom filters" or logical contradictions. We’ve cleaned up the interface to ensure that the relationship between User Groups and other criteria is clear, transparent, and easy to manage.

What’s New?

We’ve revamped the targeting experience to prioritize clarity and prevent the selection of unsupported logic combinations.

• Logic Alignment: When you select Groups as a targeting criterion, the UI now locks the operator to "AND". This reflects the backend requirement and prevents the interface from misleading you with an "OR" option that doesn't apply to Groups.
• Auto-Prioritized Layout: To make your filtering easier to read, the interface now automatically moves Group selection to the top of your criteria list. This hierarchy helps you see the "base" of your audience before adding secondary filters. 🏗️
• Adaptive Controls: The "AND/OR" selector only remains active when you are using individual criteria that support flexible logic. If your setup includes Groups, the selector is smartly disabled to keep your data segments accurate.

How it Aids Event Management

Precise communication is the backbone of attendee satisfaction and exhibitor ROI. This UI improvement ensures:

• Error-Free Segmentation: Avoid the risk of sending registration links or speaker briefings to the wrong audience due to misunderstood UI toggles.
• Faster Campaign Setup: The "Group-first" layout allows you to quickly scan your targeting parameters and confirm your audience at a glance.
• Reduced Friction: By removing options that don't function in specific contexts (like the "OR" logic for Groups), we’ve removed the guesswork from the user experience. 💡

UI & UX Enhancements

• Visual Consistency: Updated the targeting criteria blocks to ensure the most important filters are always at the top of your view.
• Contextual Tooltips: Added clarity to the targeting module so you know exactly why certain logic is applied to your specific filter combination.
• Clean Logical Trees: Improved the rendering of nested conditions, making it easier to manage complex audiences for large-scale or hybrid events.

This update makes session registration clear and intuitive for attendees by replacing ambiguous actions with explicit calls to action. Instead of relying on a bookmark icon that can be misunderstood, attendees immediately see what to do and what happens when they register for a session. The result is less confusion, smoother navigation, and higher engagement across the agenda. 

How it works

When an attendee views a session, the interface clearly adapts to the session type and availability:

• Limited-seat sessions

  • Attendees see a visible seat counter with clear color indicators such as “Only X seats left”.
  • A clear CTA button such as “Add to schedule” or “+ Add” on mobile is displayed.
  • Once clicked, the button updates instantly to “Added to schedule”, confirming registration.
  • If no seats are available, the CTA is removed and replaced with a “No seats left” message.

• Unlimited-seat sessions

  • A simple “Add to schedule” button allows instant registration.
  • The label updates after the action, confirming success.

• On-demand sessions

  • Attendees see “Save to bookmarks”, clearly differentiating on-demand content from live session registration.

Each scenario gives immediate feedback, so users always know their action was successful.

Value for organizers

For organizers, this improvement removes friction at a critical moment in the attendee journey. Clear actions reduce hesitation, lower support questions, and improve overall usability of the agenda. By guiding attendees with explicit buttons and confirmation messages, sessions are easier to discover, easier to join, and more likely to be attended. This directly contributes to higher satisfaction and stronger engagement throughout the event.

We’ve redesigned the Community Home Page on web to offer attendees a clearer, more modern experience from the moment they log in.

A More Modern and Polished Interface

The new home page has been visually refined to create a cleaner and more contemporary look. The updated design makes navigation smoother and more intuitive, helping attendees quickly understand where to go and what to explore. For organizers, this means your community space feels more professional and aligned with the standards of large-scale trade shows, congresses, and exhibitions.

Clearer Event Grouping

Events within the community are now grouped in a much more comprehensible way. Instead of navigating through scattered listings, attendees can easily browse and understand how events are organized.

Better Visibility for Suggested Events

Suggested events now appear more prominently on the home page. Attendees can instantly discover relevant events tailored to them, without needing to search.

Organizing content across multiple item categories is now simpler and more flexible. This update improves how item views are configured, giving organizers clearer control over what is displayed, without adding complexity.

What’s New

When creating or editing an item view, organizers can now select several type of items and sub-categories at once instead of being limited to a single category or an “All” option.

The previous dropdown has been replaced with a checkbox-based selection, where:

• Each type of item and sub-category has its own checkbox
• Everything is selected by default
• At least one type of item must always remain selected

This makes category selection clearer, faster, and more precise, especially for events with complex item structures.

How It Works

• Multiple category selection: Organizers can select one or several types of item  to include in the page.
• Checkbox interface: Categories are displayed as a list of checkboxes, making selections easy to review and adjust.
• No “All” category: The former “All” option has been fully removed to avoid ambiguity and improve clarity.

Seamless Transition for Existing Views

This enhancement makes item views more intuitive to configure while supporting the growing complexity of large trade shows, congresses, and exhibitions.

Organizers can now create multiple feed views to better structure event communications and target different audiences.

When creating a feed channel, you can select the feed view where it will appear, or create a new view directly from the channel creation modal. This makes it easy to organize content without interrupting your workflow.

In Studio, a new “Displayed on” column in the Feed Channel list clearly shows which view each channel belongs to. This gives you instant visibility.

Feed channel names can also be translated into all event languages, ensuring a clear and localized experience for international attendees.

With multiple feed views, you gain better control, clearer communication, and a more organized event platform, while keeping management simple and efficient.