A wall of plain text doesn't sell an upgrade. Extra descriptions in the exhibitor marketplace now support formatting, so you can spell out what's included, how it works and where to learn more. Exhibitors understand the offer before they hit Buy now.

How it works

Write it in Studio

1. In Studio, go to Exhibitor marketplace and create a new extra or open an existing one.
2. In Basics, format the Description: bold, underline, bulleted and numbered lists, and links, with up to 5,000 characters to work with. It's the same editor you already use for session descriptions.
3. Save.

Translations work just like before, and existing extras keep their current description untouched.

What exhibitors see

On Boost your ROI in the Exhibitor Center, each card shows the image, name, price and a short plain-text excerpt of the description, so extras stay easy to compare side by side, along with View details and Buy now.

Clicking View details (or the extra's name) opens the full picture: a large image, the formatted description, the price, Learn more when you've added a link, and Buy now. 🎯

Reconciling extras sales used to mean lining up Stripe payments with your catalog by name and amount. Now each extra can carry your own product code (SKU), and that code is sent with every payment to Stripe. Your finance team and your accounting tools see the same reference from day one.

How it works

1. In Studio, go to Exhibitor marketplace and create a new extra or open an existing one.
2. In Additional settings, enter your product code in the SKU code field.
3. Save. Done.

When an exhibitor buys that extra, the Stripe payment includes your SKU in its metadata, under the sku key. The metadata you already receive stays exactly as it was, so your existing reports and integrations keep working.

The field is optional and only visible to your team in Studio: exhibitors never see it. You can also reuse the same code on several extras when they map to a single product in your catalog. 💸

Until now, every Sponsors block showed every sponsor section, so your home page and custom pages all carried the same full list. Now you decide, block by block, which sections appear. Put your premium partners front and center, dedicate a page to a single tier, and give every sponsor the visibility they paid for.

How it works

1. In the builder, open your home page or a custom page and select a Sponsors block.
2. In the Content tab, under What to display, switch each sponsor section on or off. Enable all turns everything back on in one click.
3. Click Publish this page.

Sponsor sections themselves are still created, managed and ordered in Studio, under Event builder → Sponsors & advertising. Every block follows that order, so to move a section up or down, change it there.

Good to know

• Existing blocks keep showing all their sections: nothing changes until you edit them.
• New blocks start with every section switched on.
• New sections you create later start switched off in your existing blocks. Turn them on wherever you want them to appear.

Until now, every page in your event menu was tied to a feature with a fixed layout. Custom pages remove that limit: design pages from scratch with the same sections as the home page builder (banners, rich text, media, buttons, FAQ, sponsors and more) and place them exactly where your attendees will look.

How it works

1. Go to Studio → Event builder → Pages & menu and click Create page.
2. Choose a custom page, give it a Label, and pick where it lives:
   • Menu pages: shown in the main navigation menu and linked buttons.
   • Other pages: hidden from navigation, only accessible via direct link.

1. Click Customize page on the page row to open the page editor, then Create section to start building. Every section from the home page builder is there, with the same per-group visibility rules.
2. Click Publish changes when you're happy with it.

Keep your pages organized

• Page switcher: jump between your home page and custom pages from the top of the editor, or create a New page without leaving it.
• Design & Visibility: set the label, color, icon and background images, and choose which groups can see each block.
• Menu placement: drag pages to reorder them, nest them in a menu group, or use the … menu to Remove from menu, Show in menu or Delete.

Publish changes only publishes the page you're editing: other pages keep their drafts, and a warning icon in Pages & menu shows which ones still have unpublished changes.

Today, Launchpad gives you a financial summary: a live view of what’s owed right now. Handy for checking a balance, less handy when your finance team asks what was billed and when. Soon, Launchpad will issue proper invoices instead.

What’s changing

• Real invoices, not summaries. Every registration, exhibitor and sponsor purchase gets an invoice with its own number.
• What you send is what stays. Once an invoice goes out, it won’t change.
• Changes are handled cleanly. If an order changes after an invoice is sent, a new invoice or credit note covers the difference.
• Easy access for everyone. Your team, your registrants and your exhibitors can all find and download their invoices.

Why organizers will love it

Cleaner records, happier accountants, and fewer “can you re-send my invoice?” emails.

More details are coming closer to launch. Stay tuned! 👀

For associations, the first question at registration is always the same: is this person a member? Until now, answering it meant asking registrants for a membership number they rarely remember, or checking lists by hand after the fact.

Not anymore. With the new Protech integration, Swapcard checks your Protech records while someone registers. Members are recognized, priced and welcomed correctly from the very first click.

What’s new

• Membership Lookup: as someone registers, Swapcard checks Protech to confirm whether they’re a member and what kind. Member rates, partner tiers and special offers then apply automatically.
• Profile Pre-fill: Swapcard can also bring in details you already hold in Protech, like their name, job title or company. Members skip the typing and land on a form that already knows them.

How it works

1. A registrant starts signing up for your event.
2. Swapcard checks with Protech to see who they are.
3. The right experience follows: member pricing, the right ticket options, and a form with their details already filled in.

Your team decides how members are recognized and what information comes back. Your membership rules stay in Protech, exactly where they already live.

Key behaviors

• Your rules, your way: whether a member is identified by email, membership number or company, and whatever your tiers look like, the logic stays in your hands.
• Renew or join: show expiring members a renewal offer and everyone else a membership offer, automatically.
• Personal data stays protected: profile details are only shared once the registrant has confirmed their identity, either by being signed in or with a quick code sent to their email.
• Built on Microsoft Dynamics: because Protech runs on Microsoft Dynamics 365, the integration works within the Microsoft tools your team may already use.

Why organizers will love it

Members expect to be recognized. Now they are: the right price on the first try, a form that fills itself in, and no “contact us for the member rate” detour. Your team stops cross-checking registrations against Protech, your member data stays clean, and membership becomes a smooth part of registration instead of an obstacle to it.

💡 Pro tip: Use membership expiry dates to your advantage. A registration that doubles as a renewal reminder is one of the easiest ways to keep members on board.

A suggested meeting only works if people believe in it. Until now, the AI explanations behind Hosted Buyer meetings and people recommendations could feel generic, so buyers had trouble seeing why a match made sense. Now every explanation points to concrete common ground taken from your own profile fields.

What’s new

Our matchmaking AI now highlight more of your event’s profile data when it explains a match:

• Interest and Knowledge custom fields: when two participants have similar values, the explanation names at least one of them.
• Tree custom fields: hierarchical fields like Industry > Sub-industry now count too. If two people share a category, the explanation says which one.

How it works

1. Participants fill in their profile. They add their interests, knowledge, and any tree custom fields you set up for the event.
2. The AI generates the match. This covers suggested meetings in your Hosted Buyer Program and people in the AI recommendations carousel.
3. The explanation shows the overlap. It compares both profiles and cites the shared values.

Key behaviors

• Most specific match wins: if both people pick the same sub-category (e.g. Energy > Solar), the explanation cites Solar. If they only share the parent category (Solar vs. Wind), it cites Energy.
• No overlap, no mention: a field is never cited when the two people share nothing in it, or when one of them left it empty.
• Each tree field counts on its own: if your event has several tree fields (Industry, Job function, Region…), each one is checked separately. Only the ones with a shared value show up.

Why organizers will love it

• More meetings accepted: when a buyer can see why a match makes sense, they’re more likely to say yes.
• Fewer “why am I meeting this person?” questions: the explanation answers that on its own, so your team gets fewer support requests.
• Your profile data does more: the fields you collect at registration now show up right where participants decide whether to meet.
• Better exhibitor ROI: clear, relevant matches lead to better conversations, and that’s what keeps exhibitors coming back.

💡 Pro tip: Explanations can only cite fields that are filled in. Make your Interest, Knowledge, and key tree fields required in the profile, or prompt hosted buyers to complete them before meetings are generated.

💡 Pro tip: Build tree fields with clear parent categories. Even when two people pick different sub-categories, a good parent category (Energy, Healthcare, Retail) still gives them a solid reason to meet.

The biggest bottleneck to Sherlock adoption was never the AI, it was the blank box. Attendees and exhibitors open the chat, don't know what to ask, and give up before they even start. Smart Predefined Questions closes that gap: the moment someone opens Sherlock, three suggested questions are already waiting, tailored to that exact person and event.

How it works

1. Sherlock's recommender engine pulls from five signals: the user's profile data, their past Sherlock interactions, the event's trend questions, the event timeline, and a set of hard-coded questions.
2. It ranks and narrows those down to the three most relevant questions for that specific attendee or exhibitor, and surfaces them the moment they open Sherlock.
3. Tap a suggestion, and it's sent straight to Sherlock as a message, kicking off a normal Sherlock reply, plan mode included, when the question calls for it.

Key behaviors

• Personalized when there's data: Returning users get questions ranked against their profile, their Sherlock history, trend questions, and the event timeline.
• Cold start, covered: New users with no profile data or interaction history still get three relevant questions, pulled from trend questions and a hard-coded set.
• No awkward gaps: Fewer than three good candidates? Sherlock shows whatever's available, no empty placeholders, no error states.
• Fallback built in: If the recommender comes up empty, or has an off moment, the hard-coded questions step in by default.
• No repeats: Once a question's been suggested and answered, or it's one Sherlock can't answer, it drops from that person's pool for the rest of the event.
• Always current: Close and reopen Sherlock, and the three questions recompute against the latest data available.

Why organizers will love it

Adoption for an AI agent lives or dies on that first message. Smart Predefined Questions turns Sherlock from "type something and hope" into a guided nudge, personalized per attendee, per exhibitor, per moment in the event. More people start a conversation, more of those conversations are relevant from message one, and matchmaking, session discovery, and exhibitor Q&A all get a running start instead of a cold open.

Sherlock has always been able to answer on the fly. But "find our best leads and send them meeting requests" isn't a one-shot question, it's a project. Sending Sherlock off to handle multi-step or ambiguous requests without a check-in point meant crossing your fingers and hoping the AI understood the assignment. Not anymore.

Two updates land together to fix that: Plan mode, so you see Sherlock's approach before it moves, and multiple-choice questions, so Sherlock can ask for missing context instead of assuming it.

Plan Mode: See the Steps Before Sherlock Takes Them

When an organizer asks Sherlock something that needs deeper reasoning, or that involves Sherlock actually doing something on your behalf, Sherlock now stops to lay out its plan first.

How it works

1. You ask Sherlock a complex request (multi-step, action-oriented, or open to interpretation).
2. Sherlock detects it needs a plan and replies with a numbered breakdown of what it intends to do, formatted as a normal chat message.
3. You react to the plan:
   • Agree, and Sherlock proceeds to execute it.
   • Discuss changes, and Sherlock updates the plan and re-displays it for your confirmation.
   • Disagree, and Sherlock stands down. No action taken.

Key behaviors

• Nothing happens without your sign-off. Sherlock only starts executing after explicit agreement, no silent actions on your event.
• Plans are editable, not just approve/reject. Talk to Sherlock like you would a teammate: tell it what to change and it revises the plan in place.
• Same message format you already know. Plans show up as a regular Sherlock message in the thread, no new UI to learn.

Multiple-Choice Questions: Answer in a Tap, Not a Paragraph

The second piece: when Sherlock doesn't have enough context to give a solid answer, it now asks, with suggested answers you tap instead of typing out.

Key behaviors

• Single-select moves fast. Tap one answer and the flow jumps straight to the next question, or submits everything back to Sherlock if it's the last one.
• Multi-select waits for you. Tap as many answers as apply, then hit Submit to advance. The button stays disabled until at least one is selected.
• "Something else" always has a place. Every question includes a free-text fallback for the answer that isn't on the list.
• Ignore it and Sherlock adapts. Send a new message instead of answering, and Sherlock drops the question flow and answers your original request as-is, no dead-end conversations.
• Works everywhere Sherlock does. Same experience on the event mobile app and the web app.

Once every question is answered, Sherlock goes back into thinking mode and returns one refined answer that accounts for every response, instead of a generic best guess.

Built to Work Together

Plan mode and multiple-choice questions are designed to pair up. Ask Sherlock to identify and reach out to your best leads, and it might propose a plan (review the list, draft messages, send requests) and then tap you for the missing piece, like which seniority levels to prioritize, before it drafts a single message.

Why Organizers Will Love It

Exhibitor ROI and lead retrieval workflows live and die on trust: if you can't see what an AI agent is about to do, you don't hand it real work. Plan mode turns Sherlock from a black box into a collaborator you can steer mid-task. And multiple-choice questions mean neither your organizers nor your attendees have to write an essay just to get matchmaking, session, or networking recommendations that actually fit.

💡 Pro tip: Use plan mode for anything Sherlock will act on (sending messages, updating records), and let the clarifying questions do the work on anything ambiguous. Together they cut down on the "that's not what I meant" follow-up messages.