As part of continuous efforts to improve matchmaking and networking opportunities for exhibitors and attendees, custom fields for exhibitors thas been refined to give more sense to certain criteria.

AI recommendations for exhibitors have always been a valuable tool for facilitating connections and increasing visibility. However, every exhibitor is unique and may have specific preferences and priorities when it comes to networking. The AI algorithms are now fine-tuned to better cater to these individual needs.

By giving more sense to certain exhibitor fields, the AI technology will now be able to provide even more accurate and relevant recommendations for potential connections. This means that exhibitors will have a higher chance of being matched with attendees who share similar interests, goals, and objectives. This, in turn, will lead to more meaningful interactions and successful networking opportunities.

From now on, a notification will be sent to the meeting requester once the meeting has expired to facilitate successful meetings between attendees. Inside the email about meeting activities happening during the event, the expired meetings will also appear. 

The challenges that can arise when coordinating schedules and managing meeting requests are important. That's why a notification has been implemented to streamline the meeting process and improve communication from the meeting requesters.

Now, when a meeting request is sent with an expiration time, the meeting requesters can rest assured that they will be notified once the meeting has expired. This notification will serve as a helpful reminder for meeting requesters and invitees to follow up and confirm the meeting.

That's why this feature also helps to engage the audience and activate attendees' interest in the meeting. By receiving a notification after the meeting has expired, event participants are more likely to remember and prioritize the meeting, leading to a higher attendance rate and more productive meetings.

🎯 What’s New?

Attendees can now scan “You Are Here” QR codes placed around a venue to instantly see their current location on the floor plan directly within the mobile app.

This new functionality is powered by ExpoFP and is fully supported across both iOS and Android.

🤳 How It Works

• Attendees scan a QR code located on-site (typically at venue kiosks).
• The app uses ExpoFP’s logic to decode the QR code and identify the location.

• The map view then:

  • Highlights the corresponding location
  • Centers the map on that spot for quick orientation

No additional action needed; just scan and locate!

✅ Why It Matters

This feature provides:

• Faster, easier on-site navigation
• A more intuitive attendee experience

This is now available to all organizers using ExpoFP for their event floor plans. It’s a simple but powerful way to help attendees get where they need to go faster.

Event organizers now have more control over how the code input field appears on the registration form. This new feature helps you tailor the experience to fit your event’s unique needs, whether you have created discount or access codes for your attendees to use when registering for event tickets.

Introducing the Code Settings Panel

Within Registration, under the Codes tab in your event dashboard, you’ll now see a “Code Settings” button. Clicking this button opens a dedicated panel where you can customize how the code field is presented to your registrants.

Note that these settings apply globally to all codes you create for the event.

Customization Options

Within the Code Settings panel, you’ll find:

1. Label (Required) - Sets the visible heading of the code field on the registration form, e.g. "Discount Code", "Access key". Ensure to choose the wording that makes sense for your event’s context.

2. Description (Optional) - Appears directly below the label on the form. This space can be used to explain why the code is needed or give additional guidance, e.g. "Enter the organization-issued code to complete registration.”

3. Preview Function - Allows you to see exactly how your customized field will look to registrants. You can type in a mock code to check spacing, alignment, and styling before saving changes.

 
How it Appears to Registrants

When someone registers for your event, they’ll encounter:

• A code input field clearly labeled according to your customization (e.g., “Discount Code”).
• If you’ve provided a description, it will appear beneath the label, offering helpful context or instructions.
• The underlying function such as validation rules, discount application, or access logic remains exactly as you configured it before.

Hidden Tickets Requiring an Access Code

If all your tickets are set as “hidden,” the registration experience changes slightly:

• Users first land on a page that looks empty, with no visible ticket options.

• Instead, they see:

  • A message explaining that a code is required to display available tickets.
  • A code input field.
• Once a valid code is entered, the hidden tickets become visible, and registration can proceed as normal.

This flow is especially useful for private or invitation-only events or events where certain ticket types should only appear for users with the correct code

Customizing the code field helps you:

• Provide clear instructions tailored to your event
• Reduce confusion and improve the user experience
• Maintain consistent branding and messaging across the registration process

Improve your users registration experience by starting to use the feature today!

We're excited to introduce a dynamic new feature in the Homepage Builder: you can now use a video link as your media!

What’s new?

You can now embed a video directly into your event homepage banner, offering an engaging way to capture attention and communicate your event’s energy and value right from the start. 

How it works

When editing your homepage banner in Studio, simply:

1. Select the Video option under media type.
2. Choose your streaming platform.
3. Paste the video link in the Video field.
4. Add a short Alt text for accessibility and SEO.

You can customize playback behavior by toggling the following options:

• Autoplay video
• Loop playback
• Show controls (play, pause, etc.)

Managing tax collection for event registrations can be complex — but it doesn’t have to be. With Swapcard Studio, you can now seamlessly enable Stripe Tax to automate tax calculations during your event registration and payment process.

How It Works

• Stripe calculates taxes automatically at checkout, based on the attendee’s location and tax details.
• The correct tax amount appears dynamically on the order summary and invoice.

Setup in Three Steps

1. Check Stripe Tax Status

• When you connect Stripe, Swapcard checks if Stripe Tax is enabled. In case the set up is not complete in the Stripe dashboard, a message is displayed:

“Stripe Tax is not yet configured on your account. Please complete the setup in Stripe to enable automated tax calculation.”

Go to your Stripe dashboard → Tax Settings to set it up.

2. Choose Your Tax Mode
In Studio > Registration > Payment Settings, select:

Automatic Tax to allow Stripe to calculate taxes automatically at checkout based on the users billing information. 
Manual Tax can still be used, which is based on a single tax percentage.

3. Collect Required Info at Checkout
To calculate taxes automatically correctly, Stripe needs:

• Billing Address (country, postal code, state, etc.) — collected using Stripe Elements.
• Tax Type & Tax ID — optional, but helps apply exemptions.

Users can see an Estimated Tax amount when completing the registration form, based on the registrants IP address. If attendees change their billing information which is different from the logged in IP, taxes recalculate instantly.

Get started by automating your tax calculation, save time and stay compliant, all with Automatic Tax in Swapcard Studio. 

First version of the Exhibitor Marketplace is coming soon! This new feature will empower event organizers to resell Swapcard Exhibitor premium features such as Lead Capture and Lead Qualification directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor

As part of the improvements to the user's profile, we now offer a new way for event organizers and event participants to manage the user profile. 

By default, all fields stay editable as per users' rights. However, event organizers are now able to take the responsibility to select which fields are editable by the users. Inside the Studio, go to Content > People > People Settings > Profile Edition and choose which fields need to be blocked as part of the event management. Careful, the settings are applied across all events within the community. 

These improvements won't only create a more effective event management for the event organizers, they will also end the discrepancies between the Studio and the Event App.

We’ve upgraded your email reporting in Studio to help you understand what truly engages your audience. You can now track clicks in your communication emails and view a click rate for each specific email, all directly in the Emails tab of Studio.

What’s new?

✅ Click Tracking on All Email Links

Clicks on standard links, buttons, and images in your event or notification emails are now tracked. When a participant clicks a link, it's logged and counted toward your email engagement metrics.

📊 New "Clicked" Column in Studio

In the Emails page of Studio, you’ll see a new “Clicked” column next to each email. This shows the click rate, showing how many participants interacted with links in that specific message.

📈 Better Open Rate Accuracy

Participants who click on a tracked link are also automatically counted as having opened the email, making your open rate more reflective of actual engagement.

Why it matters

Open rates alone are no longer enough. With privacy changes in email clients, clicks give you a more accurate and actionable way to measure engagement. This new reporting helps you:

• Compare performance across emails
• Identify which CTAs or content drive action
• Optimize future communication strategies

We are thrilled to announce a new improvement to our product that will greatly enhance your event experience. 

We understand that time is of the essence when it comes to events, and we want to make sure that our mobile app offers the most efficient and user-friendly features.

With that in mind, we are pleased to inform you that we have implemented a new feature that pre-loads Expo FP maps when accessing the event. This means that the map will now be accessible in the background, reducing the loading time significantly.

We understand that relying on Wi-Fi or cellular data at events can be unreliable, especially in crowded areas. That's why we have improved the map loading which also makes the map accessible offline. This means that you can easily access the map and navigate your way around the event, even without an internet connection.

This is a significant improvement to our product as it will save you time and frustration when trying to access the map during the event. No more waiting for the map to load or worrying about losing connection. You can now focus on making the most of your event experience.