More precise segmentation for smarter campaigns

You can now target emails to exhibitors, or their members, who have or do not have access to certain premium features. This new targeting option can be combined with existing filters, allowing you to create more refined and powerful campaign audiences.

A powerful lever to drive adoption and sales

This enhancement brings multiple benefits:

• Encourage adoption of premium features already included in certain packages.
• Boost conversions through the Marketplace, now available in the Exhibitor Center, where exhibitors can directly purchase or subscribe to premium features such as Lead Capture or Lead Qualification.

By reaching out specifically to exhibitors who don’t yet have access to certain tools, you can highlight the value of these features and motivate them to upgrade.

A feature with multiple added values

With this new targeting capability, your email campaigns become more relevant and impactful. It helps you better segment your communications, promote premium features, and drive engagement and revenue across your exhibitor community.

You can now decide how taxes are applied to ticket prices, giving you greater flexibility to match local requirements and attendee expectations.

What’s New
Event organizers can configure ticket pricing in two ways:

• Tax-exclusive: Taxes are added on top of the ticket price.
  → Example: A $100 ticket + 10% tax = $110 total.
• Tax-inclusive: Taxes are already built into the ticket price.
  → Example: A $100 ticket (tax included) = $90.91 + $9.09 tax.

This update gives you full control over how ticket prices are displayed and charged, depending on your event’s location and compliance needs.

Default Setting
By default, ticket pricing remains tax-exclusive (taxes are not included in the displayed ticket price).

By default, the setting is set on tax-exclusive, meaning that taxes are not included in the ticket price.

It is important to have the ability to format text to create more attractive and impactful descriptions. With this new feature, you can now add text formatting to people's personal biographies on Studio and the Web Event App. 

This means participants can highlight important content and key points, making their profile more visually appealing and engaging. This feature will greatly benefit our users, especially attendees. With text formatting, they can make their profile stand out and capture the attention of potential connections. It's a great way to showcase their expertise, achievements, and unique selling points. 

To use this feature, simply go to the Studio or Web Event App and navigate to the participants' profiles. Edit the biography section, and you will now see a toolbar with various text formatting options such as bold, italics, underline, bullet points, and more. 

We’re excited to introduce a powerful update that makes navigating trade shows and exhibitions even easier for attendees.

From now on, when an ExpoFP map is embedded in your Event App, attendees can click directly on an exhibitor’s booth to instantly view the full exhibitor profile, without leaving the map or being redirected.

This integrated profile gives attendees immediate access to all exhibitor details, including:

• Basic information and company description
• Team members present at the event
• Available meeting slots
• Associated items and products
• Sponsored sessions and program participation

By keeping all exhibitor information accessible in one place, the map becomes more than just a navigation tool, it becomes a direct gateway to discovery and engagement.

For organizers, this means smoother onsite experiences, higher visibility for exhibitors, and increased attendee interaction with exhibitor content. Attendees save time, find the right contacts faster, and engage more easily during the event.

We’re excited to announce that Invisual maps are now available directly in Swapcard.

With this update, organizers can simply go to the Swapcard Studio, select Invisual as their map provider in a map view, and paste the map URL. In just a few clicks, a fully functional Invisual map view is created inside Swapcard, ready to use without additional setup.

For attendees, this means a seamless experience in the Event App. They can open the event’s Invisual map just like any other view, helping them easily navigate the show floor and locate exhibitors.

We’ve also added two-way navigation between Invisual map and Swapcard:

• From an exhibitor’s profile in Swapcard, attendees can jump directly to the exhibitor’s booth on the Invisual map.
• From the Invisual map, clicking on a booth lets attendees open the exhibitor’s Swapcard profile instantly.

The ability to synchronize event participants' profiles between the Event App and the Studio is now released. This highly requested improvement will make managing and attending events even more seamless and efficient. Besides, it includes the ability to translate event participants' first name, last name, job title, company, and biography in multiple languages and alphabets.  

With this new improvement, all modifications made to a participant's profile in the Studio will be automatically reflected in the Event App, and vice versa. This means that you no longer have to worry about manually updating participant profiles in two different places. Any changes made to a participant's profile will be synchronized between the Studio and the Event App seamlessly.

Furthermore, event organizers can now ensure that all event participants' profiles are up-to-date and translated into their preferred language. This means that attendees from different countries and language backgrounds can easily navigate and engage with the event app without any language barriers.

From now on, a notification will be sent to the meeting requester once the meeting has expired to facilitate successful meetings between attendees. Inside the email about meeting activities happening during the event, the expired meetings will also appear. 

The challenges that can arise when coordinating schedules and managing meeting requests are important. That's why a notification has been implemented to streamline the meeting process and improve communication from the meeting requesters.

Now, when a meeting request is sent with an expiration time, the meeting requesters can rest assured that they will be notified once the meeting has expired. This notification will serve as a helpful reminder for meeting requesters and invitees to follow up and confirm the meeting.

That's why this feature also helps to engage the audience and activate attendees' interest in the meeting. By receiving a notification after the meeting has expired, event participants are more likely to remember and prioritize the meeting, leading to a higher attendance rate and more productive meetings.

Managing tax collection for event registrations can be complex — but it doesn’t have to be. With Swapcard Studio, you can now seamlessly enable Stripe Tax to automate tax calculations during your event registration and payment process.

How It Works

• Stripe calculates taxes automatically at checkout, based on the attendee’s location and tax details.
• The correct tax amount appears dynamically on the order summary and invoice.

Setup in Three Steps

1. Check Stripe Tax Status

• When you connect Stripe, Swapcard checks if Stripe Tax is enabled. In case the set up is not complete in the Stripe dashboard, a message is displayed:

“Stripe Tax is not yet configured on your account. Please complete the setup in Stripe to enable automated tax calculation.”

Go to your Stripe dashboard → Tax Settings to set it up.

2. Choose Your Tax Mode
In Studio > Registration > Payment Settings, select:

Automatic Tax to allow Stripe to calculate taxes automatically at checkout based on the users billing information. 
Manual Tax can still be used, which is based on a single tax percentage.

3. Collect Required Info at Checkout
To calculate taxes automatically correctly, Stripe needs:

• Billing Address (country, postal code, state, etc.) — collected using Stripe Elements.
• Tax Type & Tax ID — optional, but helps apply exemptions.

Users can see an Estimated Tax amount when completing the registration form, based on the registrants IP address. If attendees change their billing information which is different from the logged in IP, taxes recalculate instantly.

Get started by automating your tax calculation, save time and stay compliant, all with Automatic Tax in Swapcard Studio. 

As part of the improvements to the user's profile, we now offer a new way for event organizers and event participants to manage the user profile. 

By default, all fields stay editable as per users' rights. However, event organizers are now able to take the responsibility to select which fields are editable by the users. Inside the Studio, go to Content > People > People Settings > Profile Edition and choose which fields need to be blocked as part of the event management. Careful, the settings are applied across all events within the community. 

These improvements won't only create a more effective event management for the event organizers, they will also end the discrepancies between the Studio and the Event App.

We are thrilled to announce a new improvement to our product that will greatly enhance your event experience. 

We understand that time is of the essence when it comes to events, and we want to make sure that our mobile app offers the most efficient and user-friendly features.

With that in mind, we are pleased to inform you that we have implemented a new feature that pre-loads Expo FP maps when accessing the event. This means that the map will now be accessible in the background, reducing the loading time significantly.

We understand that relying on Wi-Fi or cellular data at events can be unreliable, especially in crowded areas. That's why we have improved the map loading which also makes the map accessible offline. This means that you can easily access the map and navigate your way around the event, even without an internet connection.

This is a significant improvement to our product as it will save you time and frustration when trying to access the map during the event. No more waiting for the map to load or worrying about losing connection. You can now focus on making the most of your event experience.