You can now decide how taxes are applied to ticket prices, giving you greater flexibility to match local requirements and attendee expectations.

What’s New
Event organizers can configure ticket pricing in two ways:

• Tax-exclusive: Taxes are added on top of the ticket price.
  → Example: A $100 ticket + 10% tax = $110 total.
• Tax-inclusive: Taxes are already built into the ticket price.
  → Example: A $100 ticket (tax included) = $90.91 + $9.09 tax.

This update gives you full control over how ticket prices are displayed and charged, depending on your event’s location and compliance needs.

Default Setting
By default, ticket pricing remains tax-exclusive (taxes are not included in the displayed ticket price).

By default, the setting is set on tax-exclusive, meaning that taxes are not included in the ticket price.

It is important to have the ability to format text to create more attractive and impactful descriptions. With this new feature, you can now add text formatting to people's personal biographies on Studio and the Web Event App. 

This means participants can highlight important content and key points, making their profile more visually appealing and engaging. This feature will greatly benefit our users, especially attendees. With text formatting, they can make their profile stand out and capture the attention of potential connections. It's a great way to showcase their expertise, achievements, and unique selling points. 

To use this feature, simply go to the Studio or Web Event App and navigate to the participants' profiles. Edit the biography section, and you will now see a toolbar with various text formatting options such as bold, italics, underline, bullet points, and more. 

We’re excited to introduce a powerful update that makes navigating trade shows and exhibitions even easier for attendees.

From now on, when an ExpoFP map is embedded in your Event App, attendees can click directly on an exhibitor’s booth to instantly view the full exhibitor profile, without leaving the map or being redirected.

This integrated profile gives attendees immediate access to all exhibitor details, including:

• Basic information and company description
• Team members present at the event
• Available meeting slots
• Associated items and products
• Sponsored sessions and program participation

By keeping all exhibitor information accessible in one place, the map becomes more than just a navigation tool, it becomes a direct gateway to discovery and engagement.

For organizers, this means smoother onsite experiences, higher visibility for exhibitors, and increased attendee interaction with exhibitor content. Attendees save time, find the right contacts faster, and engage more easily during the event.

We’re excited to announce that Invisual maps are now available directly in Swapcard.

With this update, organizers can simply go to the Swapcard Studio, select Invisual as their map provider in a map view, and paste the map URL. In just a few clicks, a fully functional Invisual map view is created inside Swapcard, ready to use without additional setup.

For attendees, this means a seamless experience in the Event App. They can open the event’s Invisual map just like any other view, helping them easily navigate the show floor and locate exhibitors.

We’ve also added two-way navigation between Invisual map and Swapcard:

• From an exhibitor’s profile in Swapcard, attendees can jump directly to the exhibitor’s booth on the Invisual map.
• From the Invisual map, clicking on a booth lets attendees open the exhibitor’s Swapcard profile instantly.

The ability to synchronize event participants' profiles between the Event App and the Studio is now released. This highly requested improvement will make managing and attending events even more seamless and efficient. Besides, it includes the ability to translate event participants' first name, last name, job title, company, and biography in multiple languages and alphabets.  

With this new improvement, all modifications made to a participant's profile in the Studio will be automatically reflected in the Event App, and vice versa. This means that you no longer have to worry about manually updating participant profiles in two different places. Any changes made to a participant's profile will be synchronized between the Studio and the Event App seamlessly.

Furthermore, event organizers can now ensure that all event participants' profiles are up-to-date and translated into their preferred language. This means that attendees from different countries and language backgrounds can easily navigate and engage with the event app without any language barriers.

From now on, a notification will be sent to the meeting requester once the meeting has expired to facilitate successful meetings between attendees. Inside the email about meeting activities happening during the event, the expired meetings will also appear. 

The challenges that can arise when coordinating schedules and managing meeting requests are important. That's why a notification has been implemented to streamline the meeting process and improve communication from the meeting requesters.

Now, when a meeting request is sent with an expiration time, the meeting requesters can rest assured that they will be notified once the meeting has expired. This notification will serve as a helpful reminder for meeting requesters and invitees to follow up and confirm the meeting.

That's why this feature also helps to engage the audience and activate attendees' interest in the meeting. By receiving a notification after the meeting has expired, event participants are more likely to remember and prioritize the meeting, leading to a higher attendance rate and more productive meetings.

Event organizers now have more control over how the code input field appears on the registration form. This new feature helps you tailor the experience to fit your event’s unique needs, whether you have created discount or access codes for your attendees to use when registering for event tickets.

Introducing the Code Settings Panel

Within Registration, under the Codes tab in your event dashboard, you’ll now see a “Code Settings” button. Clicking this button opens a dedicated panel where you can customize how the code field is presented to your registrants.

Note that these settings apply globally to all codes you create for the event.

Customization Options

Within the Code Settings panel, you’ll find:

1. Label (Required) - Sets the visible heading of the code field on the registration form, e.g. "Discount Code", "Access key". Ensure to choose the wording that makes sense for your event’s context.

2. Description (Optional) - Appears directly below the label on the form. This space can be used to explain why the code is needed or give additional guidance, e.g. "Enter the organization-issued code to complete registration.”

3. Preview Function - Allows you to see exactly how your customized field will look to registrants. You can type in a mock code to check spacing, alignment, and styling before saving changes.

 
How it Appears to Registrants

When someone registers for your event, they’ll encounter:

• A code input field clearly labeled according to your customization (e.g., “Discount Code”).
• If you’ve provided a description, it will appear beneath the label, offering helpful context or instructions.
• The underlying function such as validation rules, discount application, or access logic remains exactly as you configured it before.

Hidden Tickets Requiring an Access Code

If all your tickets are set as “hidden,” the registration experience changes slightly:

• Users first land on a page that looks empty, with no visible ticket options.

• Instead, they see:

  • A message explaining that a code is required to display available tickets.
  • A code input field.
• Once a valid code is entered, the hidden tickets become visible, and registration can proceed as normal.

This flow is especially useful for private or invitation-only events or events where certain ticket types should only appear for users with the correct code

Customizing the code field helps you:

• Provide clear instructions tailored to your event
• Reduce confusion and improve the user experience
• Maintain consistent branding and messaging across the registration process

Improve your users registration experience by starting to use the feature today!

Imagine offering VIP tickets, secret tiers, or early bird passes that only appear for those who know the code.
With our upcoming enhancements to the promo code system, you’ll soon be able to do exactly that, combining powerful discounting and controlled ticket visibility for a smarter, more flexible registration experience. 

• Reveal specific hidden tickets when a valid code is entered and automatically apply a discount if configured.
• Build landing pages that start with no visible tickets, unlocking them only to those with the right code.

What’s new:

The Code Creation setting will now support two powerful modes:
1. Apply a discount "on / off"  - If enabled, this code applies a discount to linked tickets. If disabled, the code only reveals hidden tickets without discount.
2. Reveal linked hidden tickets - If enabled, when the code is entered hidden tickets will be revealed for registrants. 

How it will work for attendees:

• On the registration page, if no tickets are visible by default a code can be entered to reveal hidden tickets (with or without applying a discount, depending on the organizer's setting in Studio).
• Once a code is entered, the system checks if the code is valid and which tickets it’s linked to.

• Depending on the “Apply a discount” setting:

  • Hidden tickets appear, and the discount applies (if set).
  • Or, hidden tickets appear with no discount.

Details for Organizers:

• You can fully edit codes until they’re used.

• Once a code has been used or is currently locked in an ongoing registration:

  • Some fields become non-editable (e.g., discount value, reveal setting).
  • You can still change validity dates, description, and applicable tickets.

• Combine with:

  • Landing pages that start empty and rely on code-based unlocking.
  • Different codes for different audiences, all hidden tickets until unlocked.

This upgrade gives you a more flexible system for both discounted offers and exclusive access, all without complex setup or separate tools so try it today!

Managing tax collection for event registrations can be complex — but it doesn’t have to be. With Swapcard Studio, you can now seamlessly enable Stripe Tax to automate tax calculations during your event registration and payment process.

How It Works

• Stripe calculates taxes automatically at checkout, based on the attendee’s location and tax details.
• The correct tax amount appears dynamically on the order summary and invoice.

Setup in Three Steps

1. Check Stripe Tax Status

• When you connect Stripe, Swapcard checks if Stripe Tax is enabled. In case the set up is not complete in the Stripe dashboard, a message is displayed:

“Stripe Tax is not yet configured on your account. Please complete the setup in Stripe to enable automated tax calculation.”

Go to your Stripe dashboard → Tax Settings to set it up.

2. Choose Your Tax Mode
In Studio > Registration > Payment Settings, select:

Automatic Tax to allow Stripe to calculate taxes automatically at checkout based on the users billing information. 
Manual Tax can still be used, which is based on a single tax percentage.

3. Collect Required Info at Checkout
To calculate taxes automatically correctly, Stripe needs:

• Billing Address (country, postal code, state, etc.) — collected using Stripe Elements.
• Tax Type & Tax ID — optional, but helps apply exemptions.

Users can see an Estimated Tax amount when completing the registration form, based on the registrants IP address. If attendees change their billing information which is different from the logged in IP, taxes recalculate instantly.

Get started by automating your tax calculation, save time and stay compliant, all with Automatic Tax in Swapcard Studio. 

First version of the Exhibitor Marketplace is coming soon! This new feature will empower event organizers to resell Swapcard Exhibitor premium features such as Lead Capture and Lead Qualification directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor