EVAA is the Event Virtual AI Assistant by Swapcard, built to guide participants through exhibitions and help them get maximum value with less effort, less stress, and a lot more clarity.

For a limited time, EVAA (Beta) is available for free so you can try it out, share feedback, and help shape the smartest AI companion for your events.

What is EVAA?

EVAA is an AI-powered assistant natively built in the event app. Participants can simply chat with it in any language, and EVAA will help them:

• Find the right people to meet and connect with
• Choose and register for the most relevant sessions
• Discover exhibitors, products, and booths and bookmark them
• Navigate the venue, halls, and facilities
• Get support on how to use the event app

Because EVAA is part of the Swapcard platform (not a generic external chatbot), it understands your event setup, including:

• Who the participant is (attendee, exhibitor, speaker, etc.)
• Their past actions and behavior in the app
• Visibility rules and content access
• Permissions and feature access
• What each person can and cannot see or do

The result: contextual, tailored answers that feel specific to each participant and your event.

Why Attendees Will Love EVAA

Large exhibitions can be overwhelming. EVAA is here to remove the noise and surface what truly matters: Turn overload into a clear plan!

• Handle content overload: EVAA quickly surfaces the most relevant people, sessions, exhibitors, and products aligned with each attendee’s interests and goals.
• Avoid missed opportunities: In a few days, it’s easy to miss key meetings or sessions. EVAA helps attendees spot who to meet and where to go so they don’t leave thinking, “I wish I’d seen that.”

• Reduce decision fatigue: Instead of endlessly scrolling through lists, attendees can ask,

  “What should I do this afternoon to get the most out of the event?”
  EVAA suggests a personalized itinerary based on their interests, schedule, and what’s happening onsite.

• Uncover hidden gems: EVAA highlights side sessions, niche exhibitors, or special activities that might otherwise be overlooked.
• Get in-app guidance: EVAA answers questions about how to use the event app and features, tailored to what the organiser has made available to that attendee.

Outcome: More meaningful meetings, smarter content choices, and a smoother, more efficient event experience.

Why Exhibitors Will Love EVAA

For exhibitors, every minute counts. EVAA helps them focus on what generates value: Smarter networking, less manual work!

• Find your best leads: EVAA helps exhibitors identify relevant leads or partners to target during the event instead of relying on random walk-ins.
• Make better use of exhibitor tools: Exhibitors often don’t have time to learn every feature in the app. EVAA can answer questions like:
  

  “How can I capture leads at my booth?”
  “How do I see the meetings my team has today?”
  This guidance helps them fully leverage the platform.

• More professional networking: EVAA can suggest ways to organize meetings, highlight networking areas, and help exhibitors structure a more professional and efficient onsite presence.

Outcome: Better-qualified leads, stronger conversations, and higher ROI from the event.

Why Organisers Will Love EVAA

EVAA helps organisers scale support and service quality without scaling onsite staff.

Reduce basic questions to onsite support

• Participants often ask the same simple questions: “Where are the restrooms?”, “How do I find my badge?”, or “Where is Hall B?”. EVAA handles these repetitive, location, and logistics questions, freeing your staff to focus on high-value interactions and problem solving.

Native, configuration-aware intelligence

Because EVAA is built directly into Swapcard (not a third-party widget), it can:

• Respect visibility rules and access rights configured by the organiser
• Adapt answers based on the role and permissions of each participant
• Provide context-aware help, such as: suggesting only the sessions participants can actually join, showing only exhibitors or products that are visible to their group, or explaining what they can or can’t do in the app, according to your setup.

Outcome: Fewer support tickets, happier participants, and an assistant that truly understands your event.

What EVAA Can Do (Beta Capabilities)

In this first Beta release, EVAA focuses primarily on Attendees and Exhibitors and interacts with all key elements of your event:

People

• Recommend relevant attendees or exhibitors to connect with
• Highlight interesting leads based on preferences and behavior
• Help participants send connection requests and schedule meetings
• Suggest suitable onsite locations for meetings using the event map

Sessions

• Help discover sessions by topic, format, level, or interest
• Recommend sessions tailored to each profile
• Register participants and show where sessions take place on the venue map

Products

• Surface exhibitor products that match a participant’s needs
• Make it easy to bookmark and contact the seller

Exhibitors & Booths

• Help participants find specific exhibitors and their booths
• Show products, services, and availability for meetings
• Guide them on how to get there on-site

Personalized itinerary

• Help attendees build an on-site schedule combining meetings, sessions, and visits
• Adapt recommendations as time, interests, or priorities change

Facilities & Event Help

• Answer questions about parking, accessibility, opening hours, maps, or app support

Beta Launch & Pricing

To ensure EVAA truly serves the needs of your exhibitions, we’re launching it as a Beta with the following conditions:

• It will be available for free for a limited period
• We’ll collect feedback from Organisers, Exhibitors, and Attendees
• This feedback will be used to refine the experience, expand capabilities, and shape future plans for the feature

Our goal is simple:
👉 Build the most helpful, reliable, and intuitive AI assistant for exhibitions.

What’s Next?

If you’re interested in activating EVAA (Beta) for your future event:

• Reach out to your usual contact or customer success manager

We’re excited to see how EVAA will help your participants navigate, connect, and succeed at your next event.

We are introducing a powerful new feature designed to supercharge your events: Hosted Buyer & Smart Meetings!

Whether you’re running a Hosted Buyer event or aiming to deliver premium meeting services to your top exhibitors, this new capability makes it easier than ever to deliver curated, high-value meetings between buyers and sellers, or any other matchmaking, all with measurable ROI and enhanced engagement for everyone involved.

This new Hosted Buyer & Smart Meetings feature is all about making your event more efficient, engaging, and results-driven. With a smart, homemade matching engine at its core, it automatically creates 1-on-1 meetings tailored to your rules—ensuring that the right people connect at the right time. You have complete control over the setup, from time slots and meeting locations to selection rules, filters, and participant profile fields, allowing you to fully customize the experience to suit your event’s needs. The participant journey is seamless too—they can easily indicate who they Highly Interested, Interested, or Not Interested, making the matchmaking process intuitive and personalized. This curated approach not only boosts engagement and attendance but also leads to more meaningful interactions. And when the event wraps up, you’ll have access to clear, actionable insights so you can measure ROI, track which meetings actually took place, and ensure your stakeholders saw real value.

🛠️ How It Works

1. Set It Up in the Studio
   Head to your Studio and configure your Hosted Buyer & Smart Meetings settings:

   • Define participant groups (e.g., buyers and sellers)
   • Choose a name, icon, and filters for the meeting page
   • Select profile fields and group matching rules
   • Set the number of meetings per participant and how many selections they're allowed
   • Schedule your selection window (start/end dates)
   • Pick available time slots and meeting location

2. Participants Make Their Selections
   When the selection phase begins, participants receive an email with a link to their selection page. They can classify others into:

   • Must meet: absolutely want to meet
   • Nice to meet: would like to meet
   • Exclude: prefer not to meet
   • You decide how many choices each participant can make—and when

3. Generate & Review Draft Meetings
   Once the selection window closes, you can review all selections and generate draft meetings—these aren’t visible to participants yet. You can:

   • Edit meeting details (time, location, status)
   • Delete or reassign meetings
   • Ensure everything looks perfect

4. Publish & Go Live
   Confirm the meetings, and voilà! They appear directly in each participant’s schedule. From there, they can:

   • Join
   • Reschedule
   • Decline
   • Or add extra participants
5. Measure Success
   After the event, track which meetings actually took place to ensure your stakeholders got the value they expected.

This feature is your new secret weapon for high-impact events. Whether you're running buyer-seller meetups, investor pitches, or curated networking sessions, Hosted Buyer Meetings will help you create smarter connections, happier attendees and exhibitors, and more successful events.

👉 Interested in this feature? Leave your email here! 

Start building your Hosted Buyer experience today in the Studio – and watch the magic happen! ✨ 

We’re thrilled to unveil the Swapcard Page Builder—a powerful, intuitive tool that empowers event organizers to design and customize their event homepages without writing a single line of code. Whether you’re looking to elevate your event branding, improve navigation, or increase attendee engagement, the Page Builder offers a suite of features to help you create a compelling digital experience in just a few clicks.

Why the Page Builder?

1. Complete Creative Control
Gone are the days of rigid templates and limited options. Our Page Builder provides a variety of customizable sections—including banners, rich text blocks, media with text, call-to-action buttons, and sponsor showcases—so you can craft a homepage that truly reflects your event’s unique personality.

2. Easy, No-Code Customization
No coding knowledge required. Simply drag and drop sections, edit text, upload images, and configure buttons to direct attendees to the pages or links you want them to explore. It’s as simple as point, click, and create.

3. Streamlined Attendee Experience
An intuitive homepage dramatically improves attendee navigation. By highlighting important information, promoting key sessions, and showcasing event sponsors prominently, you guide attendees right where they need to go—boosting engagement and driving better results for your event.

Getting Started in Three Simple Steps

1. Log into Studio
   Navigate to your relevant event in the Swapcard Studio.
2. Access the Page Builder
   Head to Event Builder → Pages & Menu and select Open page builder. This will launch the Page Builder interface in seconds.
3. Add and Arrange Sections
   Use the sidebar controls to add new content blocks such as banners, text, or sponsor showcases. Rearrange them as desired with a quick drag-and-drop. Click on any section to open an editing panel, where you can fine-tune text, images, or button links.

Key Features You’ll Love

• Top Toolbar
  Switch between mobile and desktop previews, save changes, or reset them all in one click. Previewing before going live ensures your homepage looks its best on every device.
• Section-Based Editing
  Each section has its own set of editable properties—whether it’s button texts and links, background images, or sponsor logos—making customization straightforward and highly targeted.
• Draft Mode & Preview
  Build and refine your homepage in Draft Mode. Once you’re satisfied with your design, simply preview it to see how it appears from an attendee’s perspective, then publish it live when you’re ready.