Previously, Swapcard introduced a feature to boost visitor engagement with exhibitors during on-site events. This feature utilizes QR codes, which exhibitors can conveniently place at their booths, in their social media communication, or even in their email signatures. 

On-site visitors can scan these QR codes using their phone's camera, any QR code scanner, or the scanning feature within Swapcard or the branded app. Once scanned, visitors are seamlessly redirected to the exhibitor's virtual booth, with the included benefit of automatically adding the company to their 'favorites' list.

Both exhibitors and organizers can access information to see who has scanned the QR codes on-site. These details can be found in the reports section, either directly in the Studio or the Exhibitor Center.

Previously, organizers manually generated QR codes for exhibitor virtual booths. However, the new feature simplifies and streamlines this process by automatically generating QR codes. Exhibitors can conveniently access this feature directly from the Exhibitor Center, with the added option to customize the QR code according to their branding.

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Organizers retain complete control over this feature and can manage it at both the group and individual exhibitor levels through the Studio.

At the group level

• Click on “Group and permissions” for your event
• Edit “Exhibitors” group
• Click on the “Lead generation” tab
• Allow to download QR code is now available 

At the exhibitor level

• Go to Content → Exhibitors
• Choose the exhibitor
• Click on the “Settings” tab
• Allow to download QR code is now available 

The automated QR code generation feature by Swapcard revolutionizes visitor engagement and drives more leads to exhibitors. 

Exhibitors can effortlessly drive interactions by placing QR codes at their booths, enabling visitors to scan and instantly access their virtual booth. With seamless integration into Swapcard or the branded app, or through web mobile browsers, visitors can explore company details and products, initiate chats, request meetings, and add favorites. By leveraging this user-friendly feature, exhibitors can maximize engagement, boost brand visibility, and optimize lead generation, gaining a significant advantage at events.

Simulated-Live Sessions have gained popularity in virtual and hybrid events, allowing organizers to deliver pre-recorded content as if it were happening live.

However, a significant limitation was the inability to preview the session before it went live.

Fortunately, we fixed it, enabling organizers to preview their pre-recorded content within the Studio. This capability empowers them to ensure the content fits what they planned to showcase.

We have recently introduced improved UX and UI on the Exhibitor Center landing page and the navigation bar to modernize the application and align it better with other Swapcard features.

We are happy to announce the continuation of Exhibitor Centre improvements which have been released, including the following changes:

• Visual changes to the display of existing data within the Leads board

• Visual changes to the way team members are displayed
• Make a team member visible or hidden on the platform by clicking on 'Eye' icon

Stay tuned and look out for more exciting enhancements, as we continue to improve the inner pages of the Exhibitor Center.

Managing responses to Terms just got a lot easier. Last year, we introduced Terms, which allow events to have their own set of terms and/or conditions. These terms can already be asked as part of Swapcard Registration or presented when someone first accesses the event.

Now, these same Terms have been added to Studio. Within the Settings tab of a person’s record, their response to terms can be seen. If the term is optional, the response can be updated on behalf of the person. However, if the term is required, the acceptance cannot be changed in Studio.

As an added convenience, the responses to Terms also are now included in the People export. One column will be added for each term. These values are read-only and cannot be imported. A value of “Accepted” will be shown for any term accepted.

Each contact made via Lead Retrieval during an event is automatically included in the exhibitor's lead report of that same event. This means that even if a connection was already existing between the exhibitor member and the contact from a previous event, the contact that has been scanned again in the current event will also show up in the last report, along with the latest profile details saved for this event.

Additionally, this feature allows for a more comprehensive analysis of the event's success, as it shows the number of leads generated, regardless of whether they were scanned during previous events or not.

Today, organizers already have control over which reports are available to exhibitors within the Exhibitor Center. Organizers can choose to enable or disable these reports from the Studio on a group or individual exhibitor level.

Organizers also have the ability to exclude people from the Leads Report based on conditions, such as:

• People custom fields
• Terms
• Connection initiator

If an organizer decides to exclude certain individuals who meet these conditions from the Leads Report available in the Exhibitor Center, these leads will be excluded from all enabled by the organizer reports.

Organizers will now be able to select the condition under which individuals should be excluded and apply this to a particular report (rather than all enabled reports).

e.g. Exclude people who have not consented to “Term A” from the following Reports: “Visited or bookmarked your exhibitor page” and “Watched the sponsored sessions online”.

This enhancement will allow for further customization of the Leads Reports, where the organizer will remain fully in control of the information available to the Exhibitors within an event.

Today, we're excited to announce a new feature that will add a whole new dimension to your chat conversations—the ability to see who reacted to your messages!

Emojis and reactions have become a language of their own, allowing us to express our emotions and sentiments in a quick and fun way. However, up until now, once you sent a message and someone reacted to it, it was challenging to know who exactly.

With this new feature, those days are behind us. Now, when you send a message you'll be able to see a list of people who reacted to it right next to your message. This feature will bring greater clarity and engagement to your conversations, making it easier to understand how your message was received and who found it interesting or funny.

Here are some updates that have been made to freshen up the UI of the People view.

• All the profile cards are now harmonized in order to have the same design and keep consistency across all the pages.

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  In order to make the profile more visible to the attendees, a blank background has been added to each section located in the People view including:
  • AI recommendations
  • Online people
  • People to meet
• Additionally, the different carousels have been updated to make them more noticeable and therefore usable.

We are thrilled to introduce a new Email Campaigns feature for your events!

1) What is the benefit of using email campaigns?

Now you are able to define your target audience only once, and all emails within that campaign will be sent to the same target. This will save you time and effort by eliminating the need to manually select your target audience for each email within the campaign.

2) What happen to my existing emails?

We automatically migrated your existing emails into campaigns, based on email targets. This means that without any action on your side, your emails are already grouped at the time of the release of this feature.

3) How to create a new campaign?

• Go to the Studio -> your event -> Communications -> Emails -> Create campaign
• Add a campaign name and select targets

• Add emails to your campaign, and each email included in your campaign will be sent to the same target.

Please note, a campaign can include different types of emails:

• One time (sent one time to a target user)
• Continuous (sent to each new member of a group, for example, a registration email)

We believe that this new feature will significantly enhance your email marketing efforts and help you achieve your business goals. Stay tuned for more updates on this release!

We are actively working on the redesign of the notification management in the studio. In this phase of the redesign, we have improved the notification main page with the following changes:

• Notification table has been redesigned for better visibility at one glance
• Improvement of “Target type” section to show who will receive the notification
• Improvement of “People targeted” section to display the number of people targeted
  

• The notification creation page includes the following changes:

  • Each section displays more description for a better understanding
  • Targeting options have been expanded, so you can choose a single condition or combine multiple conditions with positive and negative relationships to target the right contacts for each campaign
  • Display of event timezone for planned notifications

🎯Target improvements

Here we have improved the target section for organizers to define a precise target for the notification to be sent

• The new condition “All people” is selected by default and allows to target every member of the event
• There is no limit of conditions (All people, groups, attendees of a sessions and selected exhibitor)
• A condition can have a “Group of condition”
• Organisers can add as many conditions they want

What is a group of condition ?

When selecting a first condition (except “ALL people”), a “Group of conditions” can be added to refine the target.

The “Group of conditions” that can be added as “AND” or “OR” are:

• Groups: the ability to select from existing groups
• People: ability to select specific people
• Attendees of a session: ability to select specific session(s)
• Selected exhibitor: ability to select specific exhibitor(s)

ℹ️ A “Group” can not be selected as a “Group of condition”

What is the “AND” and “OR” logic?

The logic “AND” or “OR” is displayed only if two conditions has been added.

Selecting “AND”

This means that All conditions in the group should be met to target the people

• Example: I want to target people (living in Germany AND speaking German) or active on the platform

Selecting “OR”

This means that Any conditions in the group should be met to target the people

• Example: I want to target people (living in Germany OR speaking German) and active on the platform

Number of people targeted

The goal is to display the number of people targeted by the notification’s conditions selected by the organizer and having access to the list for a closer look.

From the page edition, we have the following changes regarding a notification status:

• we have added 3 visible labels: “Planned”, “Sent” and “Failed”
• “Planned”, “Sent” and “Failed” can be deleted
• Only “Planned” and “Failed” notifications can be edited

Stay tuned for more exciting Notification manager improvements to become available soon!