Great networking starts with great data. The more Swapcard knows about your attendees, the smarter AI recommendations become, and the easier it is for participants to find the right people. That's why we've added six new suggested custom fields to your people setup.

And here's where it gets powerful: these fields pair perfectly with the recently launched Profile Completion Tracker. Even if you use an external registration system that didn't capture this data upfront, attendees will be prompted to complete their profile directly in the app. Missing data? Recovered.

What's New

The suggested custom fields library now includes six new pre-built fields you can add with a single click:

• Company Size — Single choice: from "1" to "1001 or more" (includes "Prefer not to say")
• Job Level — Single choice: Early-Career Professional, Experienced Professional, Senior & Specialist, Manager, Director, Executive (C-Suite), Other
• Job Functions — Single choice: Operations & Production, Sales & Marketing, Finance & Legal, HR, Technology & Data, Other
• Attendance Goals — Multi-choice: Networking, Exploring new products, Selling solutions, Learning about industry trends, Finding investment opportunities, Attending sessions, Just curious, Other
• Market Locations — Single choice: Africa, Asia, Central Asia, Europe, Latin America & Caribbean, Middle East, North America, Oceania, Global & Multi-Regional, Other
• Company/Organization Type — Single choice: 12 options from Startup to Corporate to Government to Healthcare & Life Sciences

How It Works

1. Go to your event's People custom fields settings in Swapcard Studio
2. Browse the Suggested Fields section when creating a new custom field
3. Select the fields you need, and answer options are pre-populated
4. Mark them as editable so they appear in the Profile Completion flow

What used to take several minutes of manual field creation now takes seconds.

Why This Changes Networking

This isn't just about cleaner data, it's about what that data unlocks across the entire attendee experience:

• Smarter AI Recommendations: Every field gives Swapcard's AI more signal to work with. Job level + attendance goals + market location = highly relevant meeting suggestions instead of generic ones.
• Powerful Attendee Filters: These fields become available as filters in the attendees list. Attendees and Exhibtiors can narrow their search by company size, job function, or market location to find exactly who they're looking for.
• Works Even Without Swapcard Registration: Using a third-party registration tool? No problem. Add these fields, enable Profile Completion, and let attendees fill in the gaps once they're in the app. The data still feeds AI matchmaking and filters.
• Exhibitor ROI: Lead retrieval gets dramatically more useful when every scanned badge carries structured data like job level, company type, and buying intent.

💡 Pro tip 1: Combine Attendance Goals (the only multi-choice field) with Job Level for instant attendee segmentation. An exhibitor scanning a badge will know immediately if they're talking to a C-Suite executive exploring new solutions or an early-career professional attending sessions. That context changes the conversation.

💡 Pro tip 2: All suggested answer options are fully editable. Use them as a starting point and customize to match your industry's vocabulary.

You can now take full control over how items are displayed to your attendees by choosing between alphabetical, most popular, or recent sorting options. Instead of being locked into a chronological view, you can align your content strategy with how participants actually browse your event.

Tailor the Navigation Experience

Finding a specific exhibitor or resource shouldn't feel like a scavenger hunt. By moving beyond "creation date," you can significantly reduce the friction in your event app:

• Alphabetical Sorting (A-Z): The gold standard for directories. Help your attendees find specific brands, speakers, or documents in seconds. No more scrolling through a random timeline to find "Zenith Corp."

• Most Popular (Smart Scoring): Surface the "trending" content automatically. Our new scoring algorithm calculates engagement by combining clicks and bookmarks.

  • Pro tip: We weight bookmarks more heavily (1 bookmark = 3 points, while 1 click = 1 point) to ensure the most meaningful saved content rises to the top. 📊
• Default (Most Recent): Keep this active if you want to highlight your latest uploads or news updates first.

How it Works in Swapcard Studio

Setting this up takes about three clicks. Once you define the sorting order in the Studio, the Event App updates instantly to reflect that exact sequence.

• Navigate to your Items view.
• Select your preferred sorting logic from the new dropdown menu.
• Sit back and watch your engagement metrics thank you. 🥂

Small Tweaks, Big Impact

• Logical UX: Attendees spend less time searching and more time consuming content.
• Exhibitor ROI: High-value exhibitors who get bookmarked more often will naturally climb to the top of "Most Popular" lists, rewarding engagement.
• Consistency: The order you see in the Studio is exactly what your attendees see on their screens.

With this release, organizers now have full control over how Extras are visually presented, including the ability to enable or disable images globally and upload custom visuals for each Extra.

Enable or Disable Images on Extras

You can now decide whether Extras should display images in your Marketplace.

Where?

Marketplace → Settings

🆕 Default Behavior

For newly created events:

• The “Display images on Extras” toggle is set to OFF by default.

Upload & Manage Images for Extras

Images help exhibitors visualize exactly what they’re buying.

You can now upload and manage a custom image for each Extra directly from the Create/Edit Extra page.

📤 Upload an Image

When uploading a valid image:

• If the file size is within the Studio’s maximum limit
• The image is successfully associated with the Extra
• It appears instantly in the Preview section

This lets you verify exactly how it will look before publishing.

Event organizers now have more control over the layout and visual balance of their homepage. With this improvement to the Homepage Builder, you can define the maximum width of each section individually, allowing for more flexible and polished page designs.

Why This Matters

Until now, homepage sections expanded to a fixed layout width. This sometimes made content appear too wide on large monitors or limited design flexibility.

With section-level max-width control, organizers can now:

• Create more structured and visually balanced pages
• Improve content readability on large screens
• Build more premium-looking layouts
• Customize the width of banners and content blocks depending on their purpose

How It Works

1. Open the Homepage Builder
2. Select a section (for example a Banner)
3. Go to the Design tab
4. Set the Max Width

5. Choose the unit:

   • px for precise control
   • % for responsive scaling
     

Organizers can now automatically restrict access to the event for attendees who have not fully paid for their registration. This feature helps protect your event resources and ensures that only attendees in good financial standing can access the event experience.

How It Works

When a registration has a payment status "Balance Due", access to the event will be restricted automatically. This applies to the Event App and event check-in, helping organizers avoid manual follow-ups for unpaid registrations.

The following message will be displayed when accessing the Event App:

Unlock your event access
Your access is currently paused due to a remaining balance. Complete your payment to unlock full access.

Remaining balance due
Complete your payment to get full access to the event.
{confirmation_number}

A button will be available to Email payment link to the attendee.

• Their payment status is Balance Due
• “Allow access with balance due” has not been enabled

Attendees can regain access by:

• Completing their payment, or
• Receiving manual access from the organizer through the “Allow access with balance due” option in Studio
  
  

Allowing access with a Balance Due

In some situations, you may still want to grant access to an attendee who has not completed their payment. Organizers can override the restriction by enabling “Allow access with balance due” on an individual registration, allowing the attendee to access the event.

Key Details

• This option is applied per registration.
• Once enabled, the attendee will be treated as if their payment is complete and can access the event normally.
• If the outstanding balance later becomes zero or negative, the override will automatically be removed.

This feature gives organizers flexibility while keeping payment controls in place.

Event organizers often need flexible ways to structure and categorize their event content. Multi-level fields are a powerful way to organize complex information, making it easier for attendees to navigate exhibitors, people, sessions, and items.

Until now, multi-level fields were only available for exhibitors—and creating them required manual support from the Swapcard team. Organizers could not configure these fields themselves.

Today, this changes. Organizers can now create and manage multi-level custom fields directly from the Studio, and they can apply them not only to exhibitors, but also to people, sessions, and items.

Create Multi-Level Fields Directly in Studio

Organizers can now create a multi-level custom field independently from the Studio interface.

Once created, the field can be applied to four entity types:

• Exhibitors
• People
• Sessions
• Items

This allows organizers to define structured categories with multiple levels and assign values to each relevant entity.

For example, an organizer can create a hierarchical field such as a category structure and then assign the appropriate values to exhibitors, people, sessions, or items directly within the Studio.

This autonomy removes the need for manual configuration by the Swapcard team and gives organizers full control over how their event data is structured.

Visible in the Event App

Once values are assigned, the multi-level custom field is displayed within the detail pages of the corresponding entities in the Event App:

• Exhibitor pages
• People profiles
• Session pages
• Item pages

These values are visible on both web and mobile, ensuring attendees can easily understand how content is categorized throughout the event experience.

Use Multi-Level Fields as Filters

Multi-level custom fields can also be used to filter views inside the Event App.

Attendees can filter lists such as:

• People
• Sessions
• Exhibitors
• Items

This helps users quickly find the most relevant content based on the structured categories defined by the organizer.

Exhibitors Can Manage Their Own Values

Exhibitors also benefit from this flexibility.

From the Exhibitor Center, exhibitors can:

• Define the value of their own exhibitor multi-level custom field
• Assign values to the multi-level custom field for each of their items

This means exhibitors can manage their own categorization without relying on the organizer to configure it in Studio.

Greater Flexibility for Event Customization

The introduction of self-service multi-level custom fields across exhibitors, people, sessions, and items represents a major step forward in event customization.

Organizers gain greater autonomy in structuring their event data, while attendees benefit from clearer information and more powerful filtering capabilities inside the Event App.

Managing legal terms for an event is always a balancing act:

• You need the flexibility to fix or improve the wording
• You must stay compliant with what attendees already accepted
• You want to avoid forcing thousands of users to re-accept for a tiny typo

That’s exactly the problem this feature solves.

🚨 The core problem

Before this update, editing a term with existing acceptances was risky and unclear:

• What happens to past acceptances?
• Do I invalidate them?
• Do I need to reset everyone?
• Can I version my terms properly?

Organizers needed explicit control, not hidden side effects.

1) Nothing is saved by accident

Editing the description does not auto-save.
The Save button stays disabled until a real change is made.

➡️ This prevents unintended legal updates.

2) Smart save depending on real data

When you click Save:

🟢 No acceptances yet

Your change is saved instantly. Simple.

🟡 Existing acceptances

You get a decision modal:

“Manage existing acceptances”

You must choose how your update impacts users.

3) Attendees stay in control too

Acceptance is no longer a one-way action.

Users can revoke their acceptance at any time.

That means:

• They can withdraw consent if they no longer agree with the terms
• Their status is immediately updated
• Organizers always see the real, legally accurate state

➡️ This keeps the system aligned with consent regulations
➡️ And gives transparency to both sides

We’re rolling out an improved and more consistent access management system across our applications. This update strengthens Studio security while simplifying OTP-based login on the Event App and Exhibitor Center (EC).

🔐 What’s changing?

1. Studio now requires a password (OTP removed)

To increase security for organizer and admin features, Studio will no longer support OTP login.
Users must now log in using a password-based authentication flow.

2. Event App & Exhibitor Center: OTP simplified to numeric-only

To streamline authentication for attendees and exhibitors, the OTP used to log into the Event App and EC is now numeric-only, making it quicker and easier to enter.

🎯 Why this update matters

• Better security for Studio and sensitive event configuration features
• Cleaner, faster OTP experience for Event App and EC users

More precise segmentation for smarter campaigns

You can now target emails to exhibitors, or their members, who have or do not have access to certain premium features. This new targeting option can be combined with existing filters, allowing you to create more refined and powerful campaign audiences.

A powerful lever to drive adoption and sales

This enhancement brings multiple benefits:

• Encourage adoption of premium features already included in certain packages.
• Boost conversions through the Marketplace, now available in the Exhibitor Center, where exhibitors can directly purchase or subscribe to premium features such as Lead Capture or Lead Qualification.

By reaching out specifically to exhibitors who don’t yet have access to certain tools, you can highlight the value of these features and motivate them to upgrade.

A feature with multiple added values

With this new targeting capability, your email campaigns become more relevant and impactful. It helps you better segment your communications, promote premium features, and drive engagement and revenue across your exhibitor community.

A new feature has been released that enhances the organizer experience by making it easier to manage participant profiles. As part of our ongoing development of people profiles refactoring, we have introduced two distinct email fields for each participant profile: the account email, used for login and communication, and the profile email, which is displayed to connections on the App.

To streamline the process of creating and editing people profiles, we have added these two email fields to the People Excel import and export functionality. This update allows organizers to manage participant information more efficiently and with greater flexibility.

Additionally, we have removed the "profile with account" column. Now, if you need to transform a user into a user with no account, simply remove the account email.

This new feature will make organizers' tasks smoother, more flexible, and more intuitive. Just go to the Studio > Content > People > Click Export or Create people > Import via Excel file.