Registering multiple attendees for the same event using in-app Registration just got a lot easier. With Group Registration, one person can now register and pay for multiple attendees in a single order. Whether you're registering a team, a group of colleagues, or several participants from the same company, the process is faster and requires only one checkout.

How to Enable Group Registration

The group registration is a feature included in the Advanced in-App Registration add-on. Please reach out to us for enabling it for your event.

Once enabled, organizers can choose which tickets support Group Registration by marking the ticket as Group Registration during ticket creation or editing. Only tickets configured as Group Registration tickets can be purchased as part of a group order. Organizers can also define the minimum and maximum number of tickets that can be purchased in a single group registration.

One Order, Multiple Attendees

When a buyer selects a Group Registration ticket, they choose how many tickets they need and fill in the registration details for each attendee — then pay for all of them in a single transaction.

• One checkout covers the entire group
• One invoice is generated and sent to the billing email once payment clears
• Billing details auto-fill from the first attendee entered, but the buyer can switch the primary contact before paying

Collect Information for Every Participant

Each attendee receives their own registration record, making it easy to manage participants individually after registration.

For every attendee, the registrant will be asked to provide:

• First name
• Last name
• Email address

Additional registration questions can also be included based on your form configuration.
Any existing conditional logic you've configured will continue to work as expected, with each attendee's answers affecting only their own registration form.

Manage Group Registrations in Studio

Although attendees are purchased together, each registrant can be managed separately in Studio. You can:

• View all attendees included in a group registration
• Open individual attendee profiles
• Cancel a single registration
• Refund a specific attendee
• Approve or reject moderated registrations - all participants of the group would be accepted or denied.

A few smart safeguards

Group Registration handles the tricky edge cases so you don't have to:

• Moderated tickets are supported: but moderated and non-moderated tickets can't be mixed in the same group order, keeping the flow consistent.
• Paid moderated registrations automatically include a payment link on approval, sent to the main contact on the form. You can resend it from Studio anytime payment is still outstanding.
• One promo code per group order: and if it's only valid for some tickets, the discount applies to the eligible ones automatically.

Why organizers will love it

Group Registration is built for the events where one person always signs up several: companies, associations, training providers, and any team-based attendance. One payment, flexible per-attendee forms, and individual management in Studio mean group sign-ups are finally as simple as they should be, for your buyers and for you.

Managing attendee data is now more flexible with customizable People table views in Studio.

Organizers can now personalize the People list by choosing which columns to display and arranging them in the order that works best for their workflow. This helps reduce clutter, improve visibility of important information, and create a more efficient experience.

What's New?

You can now:

• Show or hide columns based on your needs
• Reorder columns to prioritize the information you use most
• Preview your customized layout before applying changes
• Create a personalized view without affecting other organizers

Personalized for Each User

Column preferences are stored locally and do not impact other users. This means that your customizations only apply to your own view and organizers working on the same event will continue to see their own preferred layouts.

Whether you're focused on attendee details, ticket information, custom registration fields, or operational data, you can now tailor the People list to match the way you work.

Two ways to build your event home page, and now one clear switch to move between them. Studio lets you flip between the Standard homepage and the Advanced Home Page Builder whenever you like — and going back and forth never wipes what you've built. No more guessing which layout is live, no more fear of starting from scratch.

What's new

We've drawn a clean line between your simple homepage and the fully customizable builder, and put the choice front and center. Head to Pages & menu → Home page design and pick the layout that fits your event.

1. Open Studio → Event Builder → Pages & menu
2. Under Home page design, select your layout
3. Choose Standard for a simple, fixed homepage — or Advanced to unlock the Home Page Builder with fully customizable sections
4. Build, save, and switch back whenever you need to

How it works

• Basic homepage — a simple, fixed layout with minimal configuration. Perfect when you want to go live fast.
• Advanced homepage — the full Home Page Builder, with configurable sections, per-block styling and visibility, and complete creative control.
• Your work is always saved — switch from Advanced back to Standard and your configured sections are kept safe. Flip back to Advanced and everything's exactly where you left it.
• First switch publishes automatically — moving to Advanced for the first time (with no existing draft) publishes your new homepage and opens the builder right away.

Generic, off-brand home pages are out. The Home Page Builder now lets you control the background color and text color of every block independently — so your event home can match your brand down to the last pixel.

What's new

Every block in the Home Page Builder now has its own color settings. No more all-or-nothing theming, no more compromises between sections.

• Per-block background color — pick a different color for each block on the page
• Per-block text color — adjust text independently from the background, so contrast and readability stay in your hands
• Per-block CTA button customization — on Rich text, Banner, and Picture with text blocks, choose between filled or outlined button styles and set the button color to match your brand
• Independent controls — what you set on one block doesn't touch the others

Why this matters

A branded event experience starts the moment attendees land on your home page. Until now, color customization was limited — meaning your home page could feel generic, even when the rest of your event branding was on point.

With per-block color control, you can:

• Build visual hierarchy by giving featured sections a standout color treatment
• Create rhythm and flow across the page using alternating colors instead of a flat wall of content
• Make your calls-to-action pop with button styles and colors tailored to each section
• Stay fully on-brand

We’re introducing the Exhibitor Member Registration Link, a new way to simplify and automate how exhibitor teams register for your events.

What’s New

Event organizers can now generate a unique registration link for each exhibitor, allowing booth staff to register and be automatically assigned to their company - no manual setup required.

With this release, booth assignment happens during registration, eliminating extra steps and reducing errors.

How It Works

For Event Organizers (Studio)

• Enable the feature in Groups & Permissions > Exhibitors / Dedicated Exhibitor Group > Members
  
  
  
• Configure:
  • Eligible ticket types
  • Registration validity period
  • Maximum number of registrations
• Generate registration links for all exhibitors in this group in one click

Each exhibitor is assigned a unique link with an embedded code, automatically created, even for newly added exhibitors.

Organizers can also:

• Retrieve links from the exhibitor detail page
• Update settings (validity, quantity, ticket types) for future registrations

For Exhibitors (Exhibitor Center)

• Access their registration link via Team Members > Add a member
• Share it directly with their team

This enables self-service onboarding without organizer involvement.

For Booth Staff

• Register through the shared link
• Code is automatically applied
• Assigned to the correct exhibitor instantly upon completion

Key Benefits

• Save time with automated member assignment
• Reduce support requests with instant booth access
• Maintain control with configurable limits and rules

The Unpublish Event workflow now includes a built-in safeguard to prevent accidental communications. You can now disable all active marketing email campaigns simultaneously when taking an event offline, ensuring your audience doesn't receive "ghost" notifications for an inactive experience.

Why this matters for your workflow

Managing event lifecycles can be hectic, and forgetting to toggle off scheduled reminders or promotional blasts is a common pain point. This update provides:

• Communication Control: Eliminate the risk of attendees receiving invitations or updates for unpublished events.
• Time Efficiency: No need to navigate to the Emailing tab to manually pause every active campaign.
• Professionalism: Maintain a polished brand image by ensuring your outreach always aligns with your event’s live status.

How it works

When you trigger the "Unpublish" action from your event dashboard, a new confirmation module will appear:

1. Select Unpublish: Click the unpublish button as usual.
2. Toggle Email Disabling: In the confirmation pop-up, you’ll see a new checkbox: "Disable marketing emails as well."

3. Confirm: * Checked: All active marketing campaigns associated with that event are automatically moved to a disabled state.

   • Unchecked: Your email campaigns will remain active (useful if you are briefly unpublishing to make structural changes but want marketing to continue).

💡 Note: This feature acts as a "master kill switch" for marketing comms, helping you avoid those "Oops, ignore that last email!" follow-ups.

Event organizers often need flexible ways to structure and categorize their event content. Multi-level fields are a powerful way to organize complex information, making it easier for attendees to navigate exhibitors, people, sessions, and items.

Until now, multi-level fields were only available for exhibitors—and creating them required manual support from the Swapcard team. Organizers could not configure these fields themselves.

Today, this changes. Organizers can now create and manage multi-level custom fields directly from the Studio, and they can apply them not only to exhibitors, but also to people, sessions, and items.

Create Multi-Level Fields Directly in Studio

Organizers can now create a multi-level custom field independently from the Studio interface.

Once created, the field can be applied to four entity types:

• Exhibitors
• People
• Sessions
• Items

This allows organizers to define structured categories with multiple levels and assign values to each relevant entity.

For example, an organizer can create a hierarchical field such as a category structure and then assign the appropriate values to exhibitors, people, sessions, or items directly within the Studio.

This autonomy removes the need for manual configuration by the Swapcard team and gives organizers full control over how their event data is structured.

Manage Tree Values Directly in Studio

Organizers can now build and maintain tree field values inline from Studio — no Excel file required.

When a tree field has no values yet, two options are offered: Import via Excel or Create manually. From that point, the full tree can be built and edited directly:

• Add values at the root level or inside any existing branch
• Add sub-values to any leaf node to convert it into a branch with children
• Delete any node from the tree
• Control  selectability  — choose whether a branch can be selected by attendees as a value, or whether it only acts as a grouping container for its children

Visible in the Event App

Once values are assigned, the multi-level custom field is displayed within the detail pages of the corresponding entities in the Event App:

• Exhibitor pages
• People profiles
• Session pages
• Item pages

These values are visible on both web and mobile, ensuring attendees can easily understand how content is categorized throughout the event experience.

Use Multi-Level Fields as Filters

Multi-level custom fields can also be used to filter views inside the Event App.

Attendees can filter lists such as:

• People
• Sessions
• Exhibitors
• Items

This helps users quickly find the most relevant content based on the structured categories defined by the organizer.

Exhibitors Can Manage Their Own Values

Exhibitors also benefit from this flexibility.

From the Exhibitor Center, exhibitors can:

• Define the value of their own exhibitor multi-level custom field
• Assign values to the multi-level custom field for each of their items

This means exhibitors can manage their own categorization without relying on the organizer to configure it in Studio.

Greater Flexibility for Event Customization

The introduction of self-service multi-level custom fields across exhibitors, people, sessions, and items represents a major step forward in event customization.

Organizers gain greater autonomy in structuring their event data, while attendees benefit from clearer information and more powerful filtering capabilities inside the Event App.

Great networking starts with great data. The more Swapcard knows about your attendees, the smarter AI recommendations become, and the easier it is for participants to find the right people. That's why we've added six new suggested custom fields to your people setup.

And here's where it gets powerful: these fields pair perfectly with the recently launched Profile Completion Tracker. Even if you use an external registration system that didn't capture this data upfront, attendees will be prompted to complete their profile directly in the app. Missing data? Recovered.

What's New

The suggested custom fields library now includes six new pre-built fields you can add with a single click:

• Company Size — Single choice: from "1" to "1001 or more" (includes "Prefer not to say")
• Job Level — Single choice: Early-Career Professional, Experienced Professional, Senior & Specialist, Manager, Director, Executive (C-Suite), Other
• Job Functions — Single choice: Operations & Production, Sales & Marketing, Finance & Legal, HR, Technology & Data, Other
• Attendance Goals — Multi-choice: Networking, Exploring new products, Selling solutions, Learning about industry trends, Finding investment opportunities, Attending sessions, Just curious, Other
• Market Locations — Single choice: Africa, Asia, Central Asia, Europe, Latin America & Caribbean, Middle East, North America, Oceania, Global & Multi-Regional, Other
• Company/Organization Type — Single choice: 12 options from Startup to Corporate to Government to Healthcare & Life Sciences

How It Works

1. Go to your event's People custom fields settings in Swapcard Studio
2. Browse the Suggested Fields section when creating a new custom field
3. Select the fields you need, and answer options are pre-populated
4. Mark them as editable so they appear in the Profile Completion flow

What used to take several minutes of manual field creation now takes seconds.

Why This Changes Networking

This isn't just about cleaner data, it's about what that data unlocks across the entire attendee experience:

• Smarter AI Recommendations: Every field gives Swapcard's AI more signal to work with. Job level + attendance goals + market location = highly relevant meeting suggestions instead of generic ones.
• Powerful Attendee Filters: These fields become available as filters in the attendees list. Attendees and Exhibtiors can narrow their search by company size, job function, or market location to find exactly who they're looking for.
• Works Even Without Swapcard Registration: Using a third-party registration tool? No problem. Add these fields, enable Profile Completion, and let attendees fill in the gaps once they're in the app. The data still feeds AI matchmaking and filters.
• Exhibitor ROI: Lead retrieval gets dramatically more useful when every scanned badge carries structured data like job level, company type, and buying intent.

💡 Pro tip 1: Combine Attendance Goals (the only multi-choice field) with Job Level for instant attendee segmentation. An exhibitor scanning a badge will know immediately if they're talking to a C-Suite executive exploring new solutions or an early-career professional attending sessions. That context changes the conversation.

💡 Pro tip 2: All suggested answer options are fully editable. Use them as a starting point and customize to match your industry's vocabulary.

As a side note, we also added some suggested fields for Exhibitors to match with the People ones! 

MANAGE · Event management & promotion You can now take full control over how items are displayed to your attendees by choosing between alphabetical, most popular, or recent sorting options. Instead of being locked into a chronological view, you can align your content strategy with how participants actually browse your event.

Tailor the Navigation Experience

Finding a specific exhibitor or resource shouldn't feel like a scavenger hunt. By moving beyond "creation date," you can significantly reduce the friction in your event app:

• Alphabetical Sorting (A-Z): The gold standard for directories. Help your attendees find specific brands, speakers, or documents in seconds. No more scrolling through a random timeline to find "Zenith Corp."

• Most Popular (Smart Scoring): Surface the "trending" content automatically. Our new scoring algorithm calculates engagement by combining clicks and bookmarks.

  • Pro tip: We weight bookmarks more heavily (1 bookmark = 3 points, while 1 click = 1 point) to ensure the most meaningful saved content rises to the top. 📊
• Default (Most Recent): Keep this active if you want to highlight your latest uploads or news updates first.

How it Works in Swapcard Studio

Setting this up takes about three clicks. Once you define the sorting order in the Studio, the Event App updates instantly to reflect that exact sequence.

• Navigate to your Items view.
• Select your preferred sorting logic from the new dropdown menu.
• Sit back and watch your engagement metrics thank you. 🥂

Small Tweaks, Big Impact

• Logical UX: Attendees spend less time searching and more time consuming content.
• Exhibitor ROI: High-value exhibitors who get bookmarked more often will naturally climb to the top of "Most Popular" lists, rewarding engagement.
• Consistency: The order you see in the Studio is exactly what your attendees see on their screens.

With this release, organizers now have full control over how Extras are visually presented, including the ability to enable or disable images globally and upload custom visuals for each Extra.

Enable or Disable Images on Extras

You can now decide whether Extras should display images in your Marketplace.

Where?

Marketplace → Settings

🆕 Default Behavior

For newly created events:

• The “Display images on Extras” toggle is set to OFF by default.

Upload & Manage Images for Extras

Images help exhibitors visualize exactly what they’re buying.

You can now upload and manage a custom image for each Extra directly from the Create/Edit Extra page.

📤 Upload an Image

When uploading a valid image:

• If the file size is within the Studio’s maximum limit
• The image is successfully associated with the Extra
• It appears instantly in the Preview section

This lets you verify exactly how it will look before publishing.