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Meet Sherlock in the Inbox: Two Email Blocks That Do the Promoting For You 🕵️

Sherlock is only as useful as the number of people who know to ask it something. Now the email manager can do that job for you: two ready-made blocks nudge attendees, exhibitors, and speakers straight to Sherlock, on WhatsApp or in the app, with zero copywriting on your end.

What's new

Two pre-built blocks are now available in the email manager:

  1. Sherlock on WhatsApp: drops a subject, body, and "Chat with Sherlock" CTA straight into any email.
  2. Sherlock in-app: same idea, but the CTA ("Discover Sherlock") opens the event in the app with Sherlock already launched.

Both blocks come fully written. All you add is the link.

How it works

  1. Open any email in the email manager and browse the block library.
  2. Add either the Sherlock on WhatsApp or Sherlock in-app block (or both).
  3. Drop in the required link: your WhatsApp conversation link for the WhatsApp block, or the event deep link for the in-app block.
  4. Send. Clicking the CTA takes attendees directly to the WhatsApp chat or into the app with Sherlock open.

💡 Pro tip: Leave the link field empty and Swapcard won't let you save or send, an inline error flags it immediately so a broken CTA never reaches an inbox.

Key behaviors

  • Pre-written, pre-translated copy: Subject, body, and CTA are ready to go, no drafting needed.
  • One required field per block: Just the WhatsApp link or the deep link, nothing else to configure.
  • Validation built in: Missing link = blocked send, with an inline error on the block itself.
  • Smart defaults:If Sherlock (or Sherlock on WhatsApp) is enabled for your event, the block is automatically added to key campaigns:
    • "It's almost go-time! Are you ready?" (attendees)
    • "Qualified prospects are waiting to meet you!" (exhibitors)
    • "Want to see who's attending your session?" (speakers)

Why organizers will love it

Awareness is the bottleneck for any AI agent, and now it's solved before you even open the email builder. These blocks turn every campaign into a Sherlock touchpoint automatically, no extra effort, no extra emails to design. More attendees discover Sherlock, more conversations happen, and your AI Agent actually earns its keep.