As part of our Hosted Buyer & Smart Meetings feature - where we generate optimized meeting schedules through smart matchmaking and participant preferences - we’re introducing a new enhancement to make the selection process even smoother.

You can now track and manage participants’ interest levels (“Highly Interested,” “Interested,” or “Not Interested”) directly during the selection phase. In the Studio, organizers will see every participant along with their selections, and can add or remove selections as needed. Contact details (email and phone number) are also available for quick follow-ups.

Once meetings are generated, organizers can see which selections led to confirmed meetings, review each meeting, or manually create additional ones if needed. Even after regenerating schedules, selections can still be managed on this page.

Organizers will also be able to view the number of meetings generated and attended for each participant, giving a clear overview of engagement.

This update is designed to make the selection flow easier, more flexible, and fully in the organizers’ control, so you can deliver the best possible networking experience for your event. It brings even more value: it helps organizers increase the quality of business connections, boost exhibitor satisfaction with more targeted meetings, and streamline operations during busy event days. With clearer insights and more control, exhibitions can deliver stronger ROI for exhibitors and a more seamless matchmaking experience for all participants.

EVAA is the Event Virtual AI Assistant by Swapcard, built to guide participants through exhibitions and help them get maximum value with less effort, less stress, and a lot more clarity.

For a limited time, EVAA (Beta) is available for free so you can try it out, share feedback, and help shape the smartest AI companion for your events.

What is EVAA?

EVAA is an AI-powered assistant natively built in the event app. Participants can simply chat with it in any language, and EVAA will help them:

• Find the right people to meet and connect with
• Choose and register for the most relevant sessions
• Discover exhibitors, products, and booths and bookmark them
• Navigate the venue, halls, and facilities
• Get support on how to use the event app

Because EVAA is part of the Swapcard platform (not a generic external chatbot), it understands your event setup, including:

• Who the participant is (attendee, exhibitor, speaker, etc.)
• Their past actions and behavior in the app
• Visibility rules and content access
• Permissions and feature access
• What each person can and cannot see or do

The result: contextual, tailored answers that feel specific to each participant and your event.

Why Attendees Will Love EVAA

Large exhibitions can be overwhelming. EVAA is here to remove the noise and surface what truly matters: Turn overload into a clear plan!

• Handle content overload: EVAA quickly surfaces the most relevant people, sessions, exhibitors, and products aligned with each attendee’s interests and goals.
• Avoid missed opportunities: In a few days, it’s easy to miss key meetings or sessions. EVAA helps attendees spot who to meet and where to go so they don’t leave thinking, “I wish I’d seen that.”

• Reduce decision fatigue: Instead of endlessly scrolling through lists, attendees can ask,

  “What should I do this afternoon to get the most out of the event?”
  EVAA suggests a personalized itinerary based on their interests, schedule, and what’s happening onsite.

• Uncover hidden gems: EVAA highlights side sessions, niche exhibitors, or special activities that might otherwise be overlooked.
• Get in-app guidance: EVAA answers questions about how to use the event app and features, tailored to what the organiser has made available to that attendee.

Outcome: More meaningful meetings, smarter content choices, and a smoother, more efficient event experience.

Why Exhibitors Will Love EVAA

For exhibitors, every minute counts. EVAA helps them focus on what generates value: Smarter networking, less manual work!

• Find your best leads: EVAA helps exhibitors identify relevant leads or partners to target during the event instead of relying on random walk-ins.
• Make better use of exhibitor tools: Exhibitors often don’t have time to learn every feature in the app. EVAA can answer questions like:
  

  “How can I capture leads at my booth?”
  “How do I see the meetings my team has today?”
  This guidance helps them fully leverage the platform.

• More professional networking: EVAA can suggest ways to organize meetings, highlight networking areas, and help exhibitors structure a more professional and efficient onsite presence.

Outcome: Better-qualified leads, stronger conversations, and higher ROI from the event.

Why Organisers Will Love EVAA

EVAA helps organisers scale support and service quality without scaling onsite staff.

Reduce basic questions to onsite support

• Participants often ask the same simple questions: “Where are the restrooms?”, “How do I find my badge?”, or “Where is Hall B?”. EVAA handles these repetitive, location, and logistics questions, freeing your staff to focus on high-value interactions and problem solving.

Native, configuration-aware intelligence

Because EVAA is built directly into Swapcard (not a third-party widget), it can:

• Respect visibility rules and access rights configured by the organiser
• Adapt answers based on the role and permissions of each participant
• Provide context-aware help, such as: suggesting only the sessions participants can actually join, showing only exhibitors or products that are visible to their group, or explaining what they can or can’t do in the app, according to your setup.

Outcome: Fewer support tickets, happier participants, and an assistant that truly understands your event.

What EVAA Can Do (Beta Capabilities)

In this first Beta release, EVAA focuses primarily on Attendees and Exhibitors and interacts with all key elements of your event:

People

• Recommend relevant attendees or exhibitors to connect with
• Highlight interesting leads based on preferences and behavior
• Help participants send connection requests and schedule meetings
• Suggest suitable onsite locations for meetings using the event map

Sessions

• Help discover sessions by topic, format, level, or interest
• Recommend sessions tailored to each profile
• Register participants and show where sessions take place on the venue map

Products

• Surface exhibitor products that match a participant’s needs
• Make it easy to bookmark and contact the seller

Exhibitors & Booths

• Help participants find specific exhibitors and their booths
• Show products, services, and availability for meetings
• Guide them on how to get there on-site

Personalized itinerary

• Help attendees build an on-site schedule combining meetings, sessions, and visits
• Adapt recommendations as time, interests, or priorities change

Facilities & Event Help

• Answer questions about parking, accessibility, opening hours, maps, or app support

Beta Launch & Pricing

To ensure EVAA truly serves the needs of your exhibitions, we’re launching it as a Beta with the following conditions:

• It will be available for free for a limited period
• We’ll collect feedback from Organisers, Exhibitors, and Attendees
• This feedback will be used to refine the experience, expand capabilities, and shape future plans for the feature

Our goal is simple:
👉 Build the most helpful, reliable, and intuitive AI assistant for exhibitions.

What’s Next?

If you’re interested in activating EVAA (Beta) for your future event:

• Reach out to your usual contact or customer success manager

We’re excited to see how EVAA will help your participants navigate, connect, and succeed at your next event.

My AI recommendations feature is now live. Previously available on the web, it is now accessible on mobile! This means it provides a seamless experience on your mobile device, accessing all the recommended content for your event in one convenient page. Whether you're looking for sessions, products, people, or exhibitors, our AI-driven recommendations will help you find exactly what you need.

For event organizers, simply add the new "my AI recommendations" view in the event settings to enhance your attendees' experience.

We hope you enjoy this new feature and find it helpful in personalizing your event experience!

As part of continuous efforts to improve matchmaking and networking opportunities for exhibitors and attendees, custom fields for exhibitors thas been refined to give more sense to certain criteria.

AI recommendations for exhibitors have always been a valuable tool for facilitating connections and increasing visibility. However, every exhibitor is unique and may have specific preferences and priorities when it comes to networking. The AI algorithms are now fine-tuned to better cater to these individual needs.

By giving more sense to certain exhibitor fields, the AI technology will now be able to provide even more accurate and relevant recommendations for potential connections. This means that exhibitors will have a higher chance of being matched with attendees who share similar interests, goals, and objectives. This, in turn, will lead to more meaningful interactions and successful networking opportunities.

It is highly important for users to easily find and connect with the right people, especially at events or exhibitions where time is limited. With this new feature, it becomes even easier for participants to discover potential connections and make the most out of their networking opportunities. 

That's why a new highlighted field has been added to the people list: AI recommendations. This highlighted field makes it easier for attendees to identify which aspects of a person's profile matched their interests or requirements. This allows them to quickly determine if this is a connection they should pursue. 

It is easily added to the people list by the event organizer by checking the checkbox in the Studio > Pages & Menu > People list > Data > Display preferences section. 

AI Recommendations improvements continue, and this time, the Mobile user experience is enhanced! Inside the Exhibitors page, Exhibitors' recommendations will now be displayed to ensure easy access to your best interests. 

By clicking on it, you will have access to the full Exhibitor Profile to find the best information, book a meeting, or register for a session that your recommended exhibitor might host. The app offers up to 10 recommendations, and they are refreshed according to your interests over time. 

A brand new design for the AI recommendations feature on Web is released. Our team has been working to enhance your user experience and we believe this new design will do just that.

The new design for the AI recommendations feature brings a fresh and up-to-date UI that is not only visually appealing but also provides clear and easily visible information. We understand that time is of the essence for our users, and with this new design, you can quickly find relevant recommendations that will help you make the most out of your Swapcard experience.

As a reminder, the AI recommendations feature includes carousels, making it easier for you to browse through the suggested content. This will save you time and effort in finding the right sessions, exhibitors, and attendees that match your interests. Additionally, we also have the My AI Recommendations page where you can view all your personalized recommendations at once. This further enhances your networking and learning opportunities.

To enhance the experience of Exhibitors and maximize their opportunities, we are thrilled to announce a groundbreaking feature in our Exhibitor Center: AI recommended Leads based on attendees' interactions.

Our new feature harnesses the power of data analytics and artificial intelligence to provide exhibitors with personalized leads recommendations. By analyzing leads' interactions within the app, such as booth visits, inquiries, and engagements, we curate a list of potential leads tailored to their interests and objectives.

Furthermore, the Recommended Leads Dashboard enables lead assignments to team members, improving follow-up and team collaboration.

How does it work? 

As an exhibitor, you just need to go to the Exhibitor Center > Leads > Recommended Leads. 

Here, you will have a list of potential leads you should connect with, along with their interaction score. The interaction is calculated based on the lead's interactions made with this specific exhibitor. 

Several details are available by clicking on the lead, like interactions details and the lead profile. All this information makes the leads management smoother and creates opportunities to engage in discussion with these interested potential contacts! 

Finally, filters and team assignments are here to simplify onsite event management and allow you to spend your precious time networking and connecting with Leads! Click on the 'assign to' column and select the team member you want to assign to this lead. The team members will then manage their accounts and focus on specific networking areas. 

NB: This feature is a paid add-on, included in the Advanced and Ultimate Exhibitors packages.

We understand that networking is a crucial part of any event. That’s why we’re continually advancing our AI technology to offer you the best recommendations, ensuring you don’t miss out on the most important attractions and opportunities during events.

We’re excited to announce a significant improvement: the My AI Recommendations section is now exclusively available on a dedicated page. This new feature is easily accessible from the main menu, making it more visible and convenient for all participants to explore.

Notice that this feature is available on the Web Event App only.

📖 Want additional insights? Check out our Help Center article here.