Two ways to build your event home page, and now one clear switch to move between them. Studio lets you flip between the Standard homepage and the Advanced Home Page Builder whenever you like — and going back and forth never wipes what you've built. No more guessing which layout is live, no more fear of starting from scratch.

What's new

We've drawn a clean line between your simple homepage and the fully customizable builder, and put the choice front and center. Head to Pages & menu → Home page design and pick the layout that fits your event.

1. Open Studio → Event Builder → Pages & menu
2. Under Home page design, select your layout
3. Choose Standard for a simple, fixed homepage — or Advanced to unlock the Home Page Builder with fully customizable sections
4. Build, save, and switch back whenever you need to

How it works

• Basic homepage — a simple, fixed layout with minimal configuration. Perfect when you want to go live fast.
• Advanced homepage — the full Home Page Builder, with configurable sections, per-block styling and visibility, and complete creative control.
• Your work is always saved — switch from Advanced back to Standard and your configured sections are kept safe. Flip back to Advanced and everything's exactly where you left it.
• First switch publishes automatically — moving to Advanced for the first time (with no existing draft) publishes your new homepage and opens the builder right away.

A refreshed, more intuitive interface for creating and managing Promo Codes in Launchpad, lowering the learning curve and making everyday registration tasks faster.

Redesigned list view 

Modern table layout with inline toggles, quick-action icons, and click-anywhere row editing. 

New creation flow 

Two-step wizard for adding promo codes with a cleaner form layout and progressive disclosure of advanced settings.

Streamlined edit page

Single-page editing with a unified discount list, sortable items, and inline add/edit/delete actions.

Settings panel refresh

 Promo Code Options is now "Settings" — same functionality, fully redesigned with new UI components.

Generic, off-brand home pages are out. The Home Page Builder now lets you control the background color and text color of every block independently — so your event home can match your brand down to the last pixel.

What's new

Every block in the Home Page Builder now has its own color settings. No more all-or-nothing theming, no more compromises between sections.

• Per-block background color — pick a different color for each block on the page
• Per-block text color — adjust text independently from the background, so contrast and readability stay in your hands
• Per-block CTA button customization — on Rich text, Banner, and Picture with text blocks, choose between filled or outlined button styles and set the button color to match your brand
• Independent controls — what you set on one block doesn't touch the others

Why this matters

A branded event experience starts the moment attendees land on your home page. Until now, color customization was limited — meaning your home page could feel generic, even when the rest of your event branding was on point.

With per-block color control, you can:

• Build visual hierarchy by giving featured sections a standout color treatment
• Create rhythm and flow across the page using alternating colors instead of a flat wall of content
• Make your calls-to-action pop with button styles and colors tailored to each section
• Stay fully on-brand

Creating tickets and promo codes with similar configurations is now faster and easier.

Organizers can duplicate existing tickets and promo codes in Studio, automatically copying their settings into a new draft. This reduces manual setup, saves time, and makes it easier to create similar ticket types or promo codes without starting from scratch.

How it works

1. Navigate to Studio > Tickets or Studio > Promo Codes
2. Select the item you want to duplicate
3. Click Duplicate
4. A new draft is created with all settings pre-filled from the original
5. Update any required fields and make any desired changes
6. Save

All configurable settings from the original item are copied to the new draft.

For tickets, this includes:

• Price
• Quantity limits
• Sales dates
• Visibility settings
• Registration settings
• Other ticket configurations

For promo codes, all configuration settings are copied, allowing you to modify only the fields that need to change.

Validation before saving

Validation rules ensure that required and unique information is updated before the duplicated item can be saved.

For example, duplicated promo codes must have a unique Code Name, and any other mandatory fields must meet standard validation requirements. If updates are needed, validation messages will guide you through the required changes.

Important Notes

• Duplicated items are created as new drafts and can be edited before saving.
• The original ticket or promo code remains unchanged.
• This feature helps streamline setup when creating multiple tickets or promo codes with similar configurations.

We’re pleased to release an improvement to the organizer-sent payment link flow:
Attendees can now apply a promo code directly when paying through a payment link.

Why it matters

• Smoother attendee experience: Users no longer need to restart registration just to use a promo code.
• More flexibility for organizers: Discounts can still be applied even when the organizer initiates the process.

📌 How it works

1. Organizer sends the payment link
2. User opens the link and enters their promo code
3. Price updates automatically if the code is valid
4. User completes payment normally

Swapcard's webhook system is a powerful tool for real-time integrations — but like any powerful tool, it needed a guardrail. Starting now, each customer account is limited to 20 webhook subscriptions per event. It's a small number that makes a big difference.

What's changing

Previously, there was no ceiling on how many webhook subscriptions could be created per customer. That opened the door to two common problems:

• Accidental overload — A developer iterating quickly on an integration could unknowingly create hundreds of duplicate subscriptions without realizing it, silently degrading performance.
• Automated proliferation — some tools auto-generate webhook subscriptions, and without a limit, those can stack up fast.
• Malicious abuse — In the worst case, a bad actor could flood the system with thousands of subscriptions and impact Swapcard's performance for everyone.

How it works

The fix is simple: 20 webhook subscriptions per event, maximum.

• If a customer already has 20 active subscriptions, any attempt to create a new one will be blocked with a clear error message.
• Existing subscriptions are unaffected — the limit applies to new creations going forward.
• The cap applies across all webhook events and endpoints for that customer account.

Why this matters

This isn't just a defensive measure — it's a reliability investment for every team building on Swapcard's API. Clean integrations perform better, are easier to debug, and don't silently eat up system resources in the background.

💡 Pro tip: If you're regularly hitting or approaching the 20-subscription limit per event, audit your active webhooks for duplicates or stale endpoints. A lean webhook setup is a healthy one.

We’re introducing the Exhibitor Member Registration Link, a new way to simplify and automate how exhibitor teams register for your events.

What’s New

Event organizers can now generate a unique registration link for each exhibitor, allowing booth staff to register and be automatically assigned to their company - no manual setup required.

With this release, booth assignment happens during registration, eliminating extra steps and reducing errors.

How It Works

For Event Organizers (Studio)

• Enable the feature in Groups & Permissions > Exhibitors / Dedicated Exhibitor Group > Members
  
  
  
• Configure:
  • Eligible ticket types
  • Registration validity period
  • Maximum number of registrations
• Generate registration links for all exhibitors in this group in one click

Each exhibitor is assigned a unique link with an embedded code, automatically created, even for newly added exhibitors.

Organizers can also:

• Retrieve links from the exhibitor detail page
• Update settings (validity, quantity, ticket types) for future registrations

For Exhibitors (Exhibitor Center)

• Access their registration link via Team Members > Add a member
• Share it directly with their team

This enables self-service onboarding without organizer involvement.

For Booth Staff

• Register through the shared link
• Code is automatically applied
• Assigned to the correct exhibitor instantly upon completion

Key Benefits

• Save time with automated member assignment
• Reduce support requests with instant booth access
• Maintain control with configurable limits and rules

As part of our Hosted Buyer & Smart Meetings feature - where we generate optimized meeting schedules through smart matchmaking and participant preferences - we’re introducing a new enhancement to make the selection process even smoother.

You can now track and manage participants’ interest levels (“Highly Interested,” “Interested,” or “Not Interested”) directly during the selection phase. In the Studio, organizers will see every participant along with their selections, and can add or remove selections as needed. Contact details (email and phone number) are also available for quick follow-ups.

Once meetings are generated, organizers can see which selections led to confirmed meetings, review each meeting, or manually create additional ones if needed. Even after regenerating schedules, selections can still be managed on this page.

Organizers will also be able to view the number of meetings generated and attended for each participant, giving a clear overview of engagement.

This update is designed to make the selection flow easier, more flexible, and fully in the organizers’ control, so you can deliver the best possible networking experience for your event. It brings even more value: it helps organizers increase the quality of business connections, boost exhibitor satisfaction with more targeted meetings, and streamline operations during busy event days. With clearer insights and more control, exhibitions can deliver stronger ROI for exhibitors and a more seamless matchmaking experience for all participants.