Registering multiple attendees for the same event using in-app Registration just got a lot easier. With Group Registration, one person can now register and pay for multiple attendees in a single order. Whether you're registering a team, a group of colleagues, or several participants from the same company, the process is faster and requires only one checkout.

How to Enable Group Registration

The group registration is a feature included in the Advanced in-App Registration add-on. Please reach out to us for enabling it for your event.

Once enabled, organizers can choose which tickets support Group Registration by marking the ticket as Group Registration during ticket creation or editing. Only tickets configured as Group Registration tickets can be purchased as part of a group order. Organizers can also define the minimum and maximum number of tickets that can be purchased in a single group registration.

One Order, Multiple Attendees

When a buyer selects a Group Registration ticket, they choose how many tickets they need and fill in the registration details for each attendee — then pay for all of them in a single transaction.

• One checkout covers the entire group
• One invoice is generated and sent to the billing email once payment clears
• Billing details auto-fill from the first attendee entered, but the buyer can switch the primary contact before paying

Collect Information for Every Participant

Each attendee receives their own registration record, making it easy to manage participants individually after registration.

For every attendee, the registrant will be asked to provide:

• First name
• Last name
• Email address

Additional registration questions can also be included based on your form configuration.
Any existing conditional logic you've configured will continue to work as expected, with each attendee's answers affecting only their own registration form.

Manage Group Registrations in Studio

Although attendees are purchased together, each registrant can be managed separately in Studio. You can:

• View all attendees included in a group registration
• Open individual attendee profiles
• Cancel a single registration
• Refund a specific attendee
• Approve or reject moderated registrations - all participants of the group would be accepted or denied.

A few smart safeguards

Group Registration handles the tricky edge cases so you don't have to:

• Moderated tickets are supported: but moderated and non-moderated tickets can't be mixed in the same group order, keeping the flow consistent.
• Paid moderated registrations automatically include a payment link on approval, sent to the main contact on the form. You can resend it from Studio anytime payment is still outstanding.
• One promo code per group order: and if it's only valid for some tickets, the discount applies to the eligible ones automatically.

Why organizers will love it

Group Registration is built for the events where one person always signs up several: companies, associations, training providers, and any team-based attendance. One payment, flexible per-attendee forms, and individual management in Studio mean group sign-ups are finally as simple as they should be, for your buyers and for you.

What's New

Sherlock on WhatsApp

Attendees and guests can now message the Swapcard WhatsApp account and interact with Sherlock directly from a channel they use every day. Here's what Sherlock can do over WhatsApp right now:

• Guest mode content: Sherlock answers questions about any content marked "available for guests" in Studio: sessions, speakers, exhibitors, venue info, and more
• Help center: attendees can get support and find answers to common questions without contacting your team
• Event discovery: guests can explore what's happening, find sessions that match their interests, and get oriented before they've even registered
• Magic Link login: attendees provide their email address, and Sherlock sends them a magic link to this email to log straight into the app, no password needed, engagement increases!
• White-label ready — "Powered by Swapcard" branding is shown unless the event runs under a white-label setup

Scan to start: A QR code that opens a WhatsApp conversation with Sherlock directly can be set up onsite, making it even easier to get attendees engaged with the app onsite.

Sherlock in Guest Mode (Event App)

Beyond WhatsApp, Sherlock now supports unauthenticated users directly inside the event app. Guests, whether arriving via a public link, an organizer's website, can open Sherlock and get answers without creating an account.

• Sherlock button visible to unauthenticated users on the event app
• Same capabilities as WhatsApp: guest content, help center, event discovery, and Magic Link login are all available in-app
• Content scope respected: only content marked "available for guests" in Studio is surfaced; attendee-only content stays protected
• Smart redirects: if Sherlock identifies a guest as an existing participant mid-conversation, redirect links open the app in their logged-in state

How It Works

1. An attendee or guest opens WhatsApp and messages the Swapcard account, or lands on the event app without logging in
2. Sherlock responds using guest-accessible content configured in Studio
3. The conversation flows naturally: questions, session lookups, help center queries, event discovery
4. Need to log in? The attendee shares their email address and Sherlock sends a Magic Link straight to their inbox
5. One tap on the link and they're inside the app, fully authenticated

Why Organizers Will Love It

WhatsApp has over 2 billion active users. Your attendees don't need a new habit; they need Sherlock to show up where they already are. With this release, your AI agent becomes reachable before registration, between sessions, and anywhere outside the app, on the platform people actually check.

Fewer "where do I find…" messages to your team. Better first impressions. And now, a direct path from WhatsApp conversation to logged-in attendee, all without your team lifting a finger.

💡 Pro tip: Announce the Swapcard WhatsApp channel in your pre-event communications with a link or a QR code. Attendees who connect before arrival show up informed, and your team handles a fraction of the usual day-of questions.

💡 Pro tip: Before going live, audit which content is marked "available for guests" in Studio. Sessions, speaker bios, and venue logistics should all be guest-accessible so Sherlock can give genuinely useful answers to anyone who reaches out.

In line with our mission to simplify lead management and empower exhibitors with better tools, we are introducing a new dedicated tab on our Exhibitor Center. This update brings greater visibility to two essential features:

• Leads Export: Easily download and manage your leads for a more streamlined follow-up process.
• Exhibitor API: Seamlessly integrate our platform with your existing systems to unlock powerful data synchronization capabilities.

These enhancements are designed to make managing your leads faster, more efficient, and intuitive. Explore the new tab and take your exhibition experience to the next level!

In the Exhibitor Center, we've taken the contacts list to a whole new level. With our latest feature, AI Recommended Leads, you can seamlessly connect with potential clients who have interacted with your exhibitor. Once connected, you'll find these valuable contacts, complete with all their detailed information, conveniently organized in the Team's Contacts Dashboard.

Also, easily delegate account management by assigning specific contacts to team members, so everyone knows who is responsible for each relationship. 

Once the connection is made, don't forget to qualify your lead! All qualified leads and contacts are accessible to team members with the appropriate permissions, promoting collaboration and informed decision-making. 

Maximize your exhibition success with this powerful tool that simplifies and enhances your team's ability to manage and convert leads into long-term clients.

We have a new improvement to our product that will enhance your branding and customization options even further. As a company, we always strive to provide the best experience for our users, and we believe this new feature will do just that.

Introducing Custom Transactional Email Image Header for Branded Apps.

This new feature adds your personalized image header to all transactional also called automated emails sent through your branded app. This means that every time a user receives an email from your app, they will see your unique branding and image, creating a more cohesive and professional look.

Not only does this feature give you more control over your app's branding, but it also improves the user experience. By seeing your branding consistently across all communications, users will feel more connected to your brand and trust your app even more.

You can easily upload your image through the "Branding" tab under "Applications" on Studio and see the changes reflected immediately in all transactional emails.

To enhance the experience of Exhibitors and maximize their opportunities, we are thrilled to announce a groundbreaking feature in our Exhibitor Center: AI recommended Leads based on attendees' interactions.

Our new feature harnesses the power of data analytics and artificial intelligence to provide exhibitors with personalized leads recommendations. By analyzing leads' interactions within the app, such as booth visits, inquiries, and engagements, we curate a list of potential leads tailored to their interests and objectives.

Furthermore, the Recommended Leads Dashboard enables lead assignments to team members, improving follow-up and team collaboration.

How does it work? 

As an exhibitor, you just need to go to the Exhibitor Center > Leads > Recommended Leads. 

Here, you will have a list of potential leads you should connect with, along with their interaction score. The interaction is calculated based on the lead's interactions made with this specific exhibitor. 

Several details are available by clicking on the lead, like interactions details and the lead profile. All this information makes the leads management smoother and creates opportunities to engage in discussion with these interested potential contacts! 

Finally, filters and team assignments are here to simplify onsite event management and allow you to spend your precious time networking and connecting with Leads! Click on the 'assign to' column and select the team member you want to assign to this lead. The team members will then manage their accounts and focus on specific networking areas. 

NB: This feature is a paid add-on, included in the Advanced and Ultimate Exhibitors packages.

We’re happy to introduce a new enhancement to the interactive event map: a filter to focus on bookmarked exhibitors. This feature makes it easier than ever for attendees to locate and navigate to their favorite exhibitors, saving valuable time and improving their event experience.

The new filter allows attendees to personalize their journey at the event. By focusing on the exhibitors they have bookmarked, attendees can plan their day efficiently, ensuring they don’t miss out on key connections. This is particularly valuable for large-scale events where navigating through multiple halls and hundreds of booths can feel overwhelming. With a simple checkbox, the map now becomes a tailored guide, helping attendees prioritize their visits and stay organized.

For exhibitors, this improvement translates to increased visibility and targeted traffic. Attendees who bookmark their booth are already interested, creating more meaningful interactions and higher-quality leads. By driving these intentional visits, exhibitors can maximize their ROI and make stronger business connections.

In addition to improving efficiency and satisfaction for both attendees and exhibitors, this feature enhances overall event engagement. Attendees can focus on their goals, whether it’s discovering new partners, strengthening existing relationships, or exploring specific offerings.

Start bookmarking your must-visit exhibitors and make the most of the interactive event map. Your next key connection is just a click away!

We are excited to announce a major improvement to our Expo FP Floor Plan integration.
This update brings a native floor plan experience to our Expo FP feature, eliminating the use of a webview. This means faster and smoother navigation for all our users. 

The new native floor plan implementation also allows for seamless integration with the app. This integration makes it more convenient for our users to manage their experience on-site because it allows for actions to be linked directly to the app such as the redirection to any exhibitor from the map. No more switching between screens - everything you need is now just a tap away. 

Key Features of the New Native Floor Plan Implementation

Our latest update to the ExpoFP integration is packed with exciting features designed to enhance your experience:

1. Seamless App Integration: Enjoy the convenience of a fully integrated experience. The map now works directly within the app, allowing you to interact with it without needing to switch screens. Actions like redirecting to an exhibitor’s page can now be done with a single tap.
2. Bookmarking exhibitors: The bookmark of exhibitors from the detail page or the map is now available and synced on both ends.
3. Redirection from Session Pages: Easily navigate from a session page directly to the map. If you're attending a session, you can now quickly locate the session's venue on the map, streamlining your on-site experience.
4. Redirection from Meeting Details Pages: Effortlessly find meeting locations with direct redirection from the meeting’s detail page to the map. This feature ensures you’re always on track and can quickly get to your scheduled meetings.

These enhancements are designed to make your expo experience more efficient and enjoyable. We’re excited for you to try them out!