The wait is over! After a successful launch on the web, Sherlock, the dedicated event AI agent, is now officially available on the iOS and Android mobile apps. 📱✨

The Sherlock mobile integration helps you put a personal concierge into the pocket of every attendee, ensuring they navigate your event with ease, even while on the move.

Your event, now in their pocket

Sherlock on mobile provides the same deep, context-aware intelligence as the web version but is optimized for the frantic pace of an onsite event. It understands who the user is, their specific permissions, and the unique layout of your venue.

You can now offer your participants a way to:

• Manage schedules on the fly: Participants can ask Sherlock to "Find a session about AI starting in 10 minutes" or "Show me my next meeting" while walking between booths.
• Surface leads in real-time: Exhibitors can use the app to quickly ask, "Who are the most relevant leads for me to meet today?" without needing to sit down at a laptop.
• Get instant support anywhere: Whether it’s finding the nearest restroom or asking "How do I scan a lead?", Sherlock handles the repetitive FAQs so your onsite staff can focus on high-touch VIP support. ☕

Why mobile changes the game

Bringing Sherlock to iOS and Android specifically aids in onsite engagement and logistics:

• Reduced Friction: No more switching between tabs or looking for information booths. Everything is a quick chat away.
• Better ROI for Exhibitors: By suggesting relevant products and booths to attendees as they walk the floor, Sherlock drives more spontaneous, high-quality traffic to your exhibitors.
• Find Leads: From finding the best leads to meet, or not, to exporting all your new business deals, Sherlock eases the Leads management, optimising sales time.

Key Mobile Capabilities 🚀

• Multilingual Support: Attendees can chat with Sherlock in their native language for a truly inclusive experience.
• In-App Guidance: Sherlock explains how to use the app (like lead retrieval or QR scanning) based on the user's role.
• Visibility-Aware: It only suggests sessions, exhibitors, or people that the specific user has the right to see or access.

How to get started

If you have already enabled the AI Assistant in the Studio, Sherlock will automatically appear for your users on the latest version of the Swapcard mobile app.

Not using it yet? Head to Studio > AI Assistant > Enable Assistant to give your participants the smartest travel companion they’ve ever had! 🕵️‍♂️✨

The Profile Completion feature helps you increase attendee engagement and data quality by providing users with a clear, visual nudge to finalize their professional details. A complete profile is the cornerstone of successful networking; after all, it’s hard to make a "perfect match" if the AI doesn't know who you are!

What’s New

Attendees will now see a dynamic progress bar on their "Me" tab if essential information is missing. This visual indicator calculates a completion percentage based on core fields: Job Title, Company, and any Custom Fields you’ve set as editable.

How it Works

• The Visual Nudge: If a profile is incomplete, the "Edit Profile" button transforms into a more actionable "Complete Profile" button, accompanied by a percentage bar.
• Guided Editing: Clicking "Complete Profile" takes the user directly to a focused view.
• The "Finish Line" Feeling: Once the profile reaches 100% completion, the progress bar disappears, the button reverts to "Edit Profile," and the user gets that sweet feeling of digital accomplishment. 

Why Organizers Will Love It

• Better Matchmaking: More data means our AI can suggest more relevant connections, increasing overall attendee satisfaction.
• Exhibitor Value: Lead retrieval is only as good as the data captured. Complete profiles ensure your exhibitors walk away with high-quality, actionable leads.
• Cleaner Data: Higher completion rates mean your advanced filters will be more robust and insightful for better lead search.
• Smart Calculation: The completion percentage is rounded and specific to the fields you choose to make editable, ensuring the bar is always relevant to your specific event needs.

Sherlock is the Event Virtual AI Assistant by Swapcard, built to guide participants through exhibitions and help them get maximum value with less effort, less stress, and a lot more clarity.

For a limited time, Sherlock (Beta) is available for free so you can try it out, share feedback, and help shape the smartest AI companion for your events. Enable Sherlock by going inside the Studio > AI Assistant > Enable Assistant. 

What is Sherlock?

Sherlock is an AI-powered assistant natively built in the event app. Participants can simply chat with it in any language, and Sherlock will help them:

• Find the right people to meet and connect with
• Choose and register for the most relevant sessions
• Discover exhibitors, products, and booths and bookmark them
• Navigate the venue, halls, and facilities
• Get support on how to use the event app

Because Sherlock is part of the Swapcard platform (not a generic external chatbot), it understands your event setup, including:

• Who the participant is (attendee, exhibitor, speaker, etc.)
• Their past actions and behavior in the app
• Visibility rules and content access
• Permissions and feature access
• What each person can and cannot see or do

The result: contextual, tailored answers that feel specific to each participant and your event.

Why Organisers Will Love Sherlock

Sherlock helps organisers scale support and service quality without scaling onsite staff.

Reduce basic questions to onsite support

• Participants often ask the same simple questions: “Where are the restrooms?”, “How do I find my badge?”, or “Where is Hall B?”. Sherlock handles these repetitive, location, and logistics questions, freeing your staff to focus on high-value interactions and problem-solving.

Native, configuration-aware intelligence

Because Sherlock is built directly into Swapcard (not a third-party widget), it can:

• Respect visibility rules and access rights configured by the organiser
• Adapt answers based on the role and permissions of each participant
• Provide context-aware help, such as: suggesting only the sessions participants can actually join, showing only exhibitors or products that are visible to their group, or explaining what they can or can’t do in the app, according to your setup.

Security Audit & Protections 

The agent has been audited for security, prompt injection protections are in place to prevent malicious manipulation, and safety filters are configured to block harmful content.

Outcome: Fewer support tickets, happier participants, and an assistant that truly understands your event.

Why Attendees Will Love Sherlock

Large exhibitions can be overwhelming. Sherlock is here to remove the noise and surface what truly matters: Turn overload into a clear plan!

• Handle content overload: Sherlock quickly surfaces the most relevant people, sessions, exhibitors, and products aligned with each attendee’s interests and goals.
• Avoid missed opportunities: In a few days, it’s easy to miss key meetings or sessions. Sherlock helps attendees spot who to meet and where to go so they don’t leave thinking, “I wish I’d seen that.”

• Reduce decision fatigue: Instead of endlessly scrolling through lists, attendees can ask,

  “What should I do this afternoon to get the most out of the event?”
  Sherlock suggests a personalized itinerary based on their interests, schedule, and what’s happening onsite.

• Uncover hidden gems: Sherlock highlights side sessions, niche exhibitors, or special activities that might otherwise be overlooked.
• Get in-app guidance: Sherlock answers questions about how to use the event app and features, tailored to what the organiser has made available to that attendee.

Outcome: More meaningful meetings, smarter content choices, and a smoother, more efficient event experience.

Why Exhibitors Will Love Sherlock

For exhibitors, every minute counts. Sherlock helps them focus on what generates value: Smarter networking, less manual work!

• Find your best leads: Sherlock helps exhibitors identify relevant leads or partners to target during the event instead of relying on random walk-ins.
• Make better use of exhibitor tools: Exhibitors often don’t have time to learn every feature in the app. Sherlock can answer questions like:
  

  “How can I capture leads at my booth?”
  “How do I see the meetings my team has today?”
  This guidance helps them fully leverage the platform.

• More professional networking: Sherlock can suggest ways to organize meetings, highlight networking areas, and help exhibitors structure a more professional and efficient onsite presence.

Outcome: Better-qualified leads, stronger conversations, and higher ROI from the event.

What Sherlock Can Do (Beta Capabilities)

In this first Beta release, Sherlock focuses primarily on Attendees and Exhibitors and interacts with all key elements of your event:

People

• Recommend relevant attendees or exhibitors to connect with
• Highlight interesting leads based on preferences and behavior
• Help participants send connection requests and advise on scheduling meetings
• Suggest suitable on-site locations for meetings

Sessions

• Help discover sessions by topic, format, level, or interest
• Recommend sessions tailored to each profile
• Answer logistic questions related to onsite information

Products

• Surface exhibitor products that match a participant’s needs
• Make it easy to bookmark and contact the seller

Exhibitors & Booths

• Help participants find specific exhibitors and their booths
• Show products, services, and availability for meetings
• Guide them on how to get there on-site

Personalized itinerary

• Help attendees build the must-have by combining meetings, sessions, and visits
• Adapt recommendations as time, interests, or priorities change

Facilities & Event Help

• Answer questions about parking, accessibility, opening hours, maps, or app support

Beta Launch & Pricing

To ensure Sherlock truly serves the needs of your exhibitions, we’re launching it as a Beta with the following conditions:

• It will be available for free for a limited period
• We’ll collect feedback from Organizers, Exhibitors, and Attendees
• This feedback will be used to refine the experience, expand capabilities, and shape future plans for the feature

Our goal is simple:
👉 Build the most helpful, reliable, and intuitive AI assistant for exhibitions.

What’s Next?

If you’re interested in activating Sherlock (Beta) for your future event, please contact Swapcard's teams to enable it!

We’re excited to see how Sherlock will help your participants navigate, connect, and succeed at your next event.

A new feature has been released that enhances the organizer experience by making it easier to manage participant profiles. As part of our ongoing development of people profiles refactoring, we have introduced two distinct email fields for each participant profile: the account email, used for login and communication, and the profile email, which is displayed to connections on the App.

To streamline the process of creating and editing people profiles, we have added these two email fields to the People Excel import and export functionality. This update allows organizers to manage participant information more efficiently and with greater flexibility.

Additionally, we have removed the "profile with account" column. Now, if you need to transform a user into a user with no account, simply remove the account email.

This new feature will make organizers' tasks smoother, more flexible, and more intuitive. Just go to the Studio > Content > People > Click Export or Create people > Import via Excel file. 

To improve the overall meeting experience, a new, smarter way to keep your event’s meetings on track has been added. Participants can now log their meeting attendance directly from the event app, making the whole process faster, smoother, and more reliable. A quick pop-up appears right on the home page, and the feature is also available in each participant’s schedule and on every meeting details page.

With just one tap, participants can share their experience by choosing:

• “I joined, and it was valuable.”
• “I joined, but it wasn’t valuable.”
• “No, it didn’t happen.”

For attendees, this makes it easier to stay engaged and reflect on the quality of their meetings, helping them get more out of the event. Exhibitors benefit as well, since they can rely on more accurate attendance reporting and see which meetings are truly driving value.

In the Studio, organizers get instant access to everything: which meetings took place, which didn’t, who showed up, and how valuable each meeting was perceived to be. With this real-time insight, spotting no-shows becomes effortless, and understanding participant satisfaction becomes much more precise.

This new feature doesn’t just track attendance - it helps create more reliable schedules, stronger business interactions, and happier participants. By reducing no-shows and capturing meaningful feedback, it empowers organizers to elevate meeting quality and deliver a better event experience for everyone involved.

As part of our Hosted Buyer & Smart Meetings feature - where we generate optimized meeting schedules through smart matchmaking and participant preferences - we’re introducing a new enhancement to make the selection process even smoother.

You can now track and manage participants’ interest levels (“Highly Interested,” “Interested,” or “Not Interested”) directly during the selection phase. In the Studio, organizers will see every participant along with their selections, and can add or remove selections as needed. Contact details (email and phone number) are also available for quick follow-ups.

Once meetings are generated, organizers can see which selections led to confirmed meetings, review each meeting, or manually create additional ones if needed. Even after regenerating schedules, selections can still be managed on this page.

Organizers will also be able to view the number of meetings generated and attended for each participant, giving a clear overview of engagement.

This update is designed to make the selection flow easier, more flexible, and fully in the organizers’ control, so you can deliver the best possible networking experience for your event. It brings even more value: it helps organizers increase the quality of business connections, boost exhibitor satisfaction with more targeted meetings, and streamline operations during busy event days. With clearer insights and more control, exhibitions can deliver stronger ROI for exhibitors and a more seamless matchmaking experience for all participants.

ExpoFP’s wayfinding feature is now available on the web version of the Swapcard Event App, bringing a consistent and convenient navigation experience across devices. Previously limited to mobile, wayfinding can now guide users from one booth to another directly from the event’s web app.

With this update, attendees using an ExpoFP map integrated into a Swapcard event can select a starting booth and a destination booth to view the suggested path. The directions appear clearly on the web map, helping visitors plan their route, discover exhibitors, and move through the show floor with confidence.

For organizers, extending wayfinding to the web improves the overall event experience by ensuring all participants, whether on mobile or desktop, benefit from simple booth-to-booth navigation. This supports smoother traffic flow and encourages stronger attendees engagement.

My AI recommendations feature is now live. Previously available on the web, it is now accessible on mobile! This means it provides a seamless experience on your mobile device, accessing all the recommended content for your event in one convenient page. Whether you're looking for sessions, products, people, or exhibitors, our AI-driven recommendations will help you find exactly what you need.

For event organizers, simply add the new "my AI recommendations" view in the event settings to enhance your attendees' experience.

We hope you enjoy this new feature and find it helpful in personalizing your event experience!

Participant data now lives in a single profile that can be edited from both the Event App and the Studio. No more back-and-forth or approval prompts.

Event participants' profiles between the Event App and the Studio are now synced. This highly requested improvement will make managing and attending events even more seamless and efficient. Besides, it includes the ability to translate event participants' first name, last name, job title, company, and biography in multiple languages.

What changed

• Single source of truth: The previous split between a user profile (editable by the participant in the Event App) and a community/event profile (editable by the organizer in the Studio) is gone.
• Edit from either side: Organizers and participants can update the same profile from their respective interfaces. Please note that now organizers can also define which fields are editable by users.
• No validation step: Participants no longer need to accept or decline organizer edits; updates apply immediately because it’s the same profile.

Multi-language fields

Translate key profile fields: first name, last name, job title, company, and biography; into multiple languages and alphabets so attendees can view profiles in their preferred language.

Why it helps

• Consistency: Everyone sees the same, up-to-date information across App and Studio.
• Less friction: Fewer steps for participants and fewer follow-ups for organizers.
• Global-ready: Multilingual profiles make discovery and networking smoother for international audiences.

How it works now

1. Open a participant’s profile in the Event App or the Studio.
2. Edit details and add translations where needed.
3. Saved changes are reflected everywhere because there’s only one profile.

From now on, a notification will be sent to the meeting requester once the meeting has expired to facilitate successful meetings between attendees. Inside the email about meeting activities happening during the event, the expired meetings will also appear. 

The challenges that can arise when coordinating schedules and managing meeting requests are important. That's why a notification has been implemented to streamline the meeting process and improve communication from the meeting requesters.

Now, when a meeting request is sent with an expiration time, the meeting requesters can rest assured that they will be notified once the meeting has expired. This notification will serve as a helpful reminder for meeting requesters and invitees to follow up and confirm the meeting.

That's why this feature also helps to engage the audience and activate attendees' interest in the meeting. By receiving a notification after the meeting has expired, event participants are more likely to remember and prioritize the meeting, leading to a higher attendance rate and more productive meetings.