EVAA is the Event Virtual AI Assistant by Swapcard, built to guide participants through exhibitions and help them get maximum value with less effort, less stress, and a lot more clarity.

For a limited time, EVAA (Beta) is available for free so you can try it out, share feedback, and help shape the smartest AI companion for your events.

What is EVAA?

EVAA is an AI-powered assistant natively built in the event app. Participants can simply chat with it in any language, and EVAA will help them:

• Find the right people to meet and connect with
• Choose and register for the most relevant sessions
• Discover exhibitors, products, and booths and bookmark them
• Navigate the venue, halls, and facilities
• Get support on how to use the event app

Because EVAA is part of the Swapcard platform (not a generic external chatbot), it understands your event setup, including:

• Who the participant is (attendee, exhibitor, speaker, etc.)
• Their past actions and behavior in the app
• Visibility rules and content access
• Permissions and feature access
• What each person can and cannot see or do

The result: contextual, tailored answers that feel specific to each participant and your event.

Why Attendees Will Love EVAA

Large exhibitions can be overwhelming. EVAA is here to remove the noise and surface what truly matters: Turn overload into a clear plan!

• Handle content overload: EVAA quickly surfaces the most relevant people, sessions, exhibitors, and products aligned with each attendee’s interests and goals.
• Avoid missed opportunities: In a few days, it’s easy to miss key meetings or sessions. EVAA helps attendees spot who to meet and where to go so they don’t leave thinking, “I wish I’d seen that.”

• Reduce decision fatigue: Instead of endlessly scrolling through lists, attendees can ask,

  “What should I do this afternoon to get the most out of the event?”
  EVAA suggests a personalized itinerary based on their interests, schedule, and what’s happening onsite.

• Uncover hidden gems: EVAA highlights side sessions, niche exhibitors, or special activities that might otherwise be overlooked.
• Get in-app guidance: EVAA answers questions about how to use the event app and features, tailored to what the organiser has made available to that attendee.

Outcome: More meaningful meetings, smarter content choices, and a smoother, more efficient event experience.

Why Exhibitors Will Love EVAA

For exhibitors, every minute counts. EVAA helps them focus on what generates value: Smarter networking, less manual work!

• Find your best leads: EVAA helps exhibitors identify relevant leads or partners to target during the event instead of relying on random walk-ins.
• Make better use of exhibitor tools: Exhibitors often don’t have time to learn every feature in the app. EVAA can answer questions like:
  

  “How can I capture leads at my booth?”
  “How do I see the meetings my team has today?”
  This guidance helps them fully leverage the platform.

• More professional networking: EVAA can suggest ways to organize meetings, highlight networking areas, and help exhibitors structure a more professional and efficient onsite presence.

Outcome: Better-qualified leads, stronger conversations, and higher ROI from the event.

Why Organisers Will Love EVAA

EVAA helps organisers scale support and service quality without scaling onsite staff.

Reduce basic questions to onsite support

• Participants often ask the same simple questions: “Where are the restrooms?”, “How do I find my badge?”, or “Where is Hall B?”. EVAA handles these repetitive, location, and logistics questions, freeing your staff to focus on high-value interactions and problem solving.

Native, configuration-aware intelligence

Because EVAA is built directly into Swapcard (not a third-party widget), it can:

• Respect visibility rules and access rights configured by the organiser
• Adapt answers based on the role and permissions of each participant
• Provide context-aware help, such as: suggesting only the sessions participants can actually join, showing only exhibitors or products that are visible to their group, or explaining what they can or can’t do in the app, according to your setup.

Outcome: Fewer support tickets, happier participants, and an assistant that truly understands your event.

What EVAA Can Do (Beta Capabilities)

In this first Beta release, EVAA focuses primarily on Attendees and Exhibitors and interacts with all key elements of your event:

People

• Recommend relevant attendees or exhibitors to connect with
• Highlight interesting leads based on preferences and behavior
• Help participants send connection requests and schedule meetings
• Suggest suitable onsite locations for meetings using the event map

Sessions

• Help discover sessions by topic, format, level, or interest
• Recommend sessions tailored to each profile
• Register participants and show where sessions take place on the venue map

Products

• Surface exhibitor products that match a participant’s needs
• Make it easy to bookmark and contact the seller

Exhibitors & Booths

• Help participants find specific exhibitors and their booths
• Show products, services, and availability for meetings
• Guide them on how to get there on-site

Personalized itinerary

• Help attendees build an on-site schedule combining meetings, sessions, and visits
• Adapt recommendations as time, interests, or priorities change

Facilities & Event Help

• Answer questions about parking, accessibility, opening hours, maps, or app support

Beta Launch & Pricing

To ensure EVAA truly serves the needs of your exhibitions, we’re launching it as a Beta with the following conditions:

• It will be available for free for a limited period
• We’ll collect feedback from Organisers, Exhibitors, and Attendees
• This feedback will be used to refine the experience, expand capabilities, and shape future plans for the feature

Our goal is simple:
👉 Build the most helpful, reliable, and intuitive AI assistant for exhibitions.

What’s Next?

If you’re interested in activating EVAA (Beta) for your future event:

• Reach out to your usual contact or customer success manager

We’re excited to see how EVAA will help your participants navigate, connect, and succeed at your next event.

ExpoFP’s wayfinding feature is now available on the web version of the Swapcard Event App, bringing a consistent and convenient navigation experience across devices. Previously limited to mobile, wayfinding can now guide users from one booth to another directly from the event’s web app.

With this update, attendees using an ExpoFP map integrated into a Swapcard event can select a starting booth and a destination booth to view the suggested path. The directions appear clearly on the web map, helping visitors plan their route, discover exhibitors, and move through the show floor with confidence.

For organizers, extending wayfinding to the web improves the overall event experience by ensuring all participants, whether on mobile or desktop, benefit from simple booth-to-booth navigation. This supports smoother traffic flow and encourages stronger attendees engagement.

A new feature has been released that enhances the organizer experience by making it easier to manage participant profiles. As part of our ongoing development of people profiles refactoring, we have introduced two distinct email fields for each participant profile: the account email, used for login and communication, and the profile email, which is displayed to connections on the App.

To streamline the process of creating and editing people profiles, we have added these two email fields to the People Excel import and export functionality. This update allows organizers to manage participant information more efficiently and with greater flexibility.

Additionally, we have removed the "profile with account" column. Now, if you need to transform a user into a user with no account, simply remove the account email.

This new feature will make organizers' tasks smoother, more flexible, and more intuitive. Just go to the Studio > Content > People > Click Export or Create people > Import via Excel file. 

My AI recommendations feature is now live. Previously available on the web, it is now accessible on mobile! This means it provides a seamless experience on your mobile device, accessing all the recommended content for your event in one convenient page. Whether you're looking for sessions, products, people, or exhibitors, our AI-driven recommendations will help you find exactly what you need.

For event organizers, simply add the new "my AI recommendations" view in the event settings to enhance your attendees' experience.

We hope you enjoy this new feature and find it helpful in personalizing your event experience!

Participant data now lives in a single profile that can be edited from both the Event App and the Studio. No more back-and-forth or approval prompts.

Event participants' profiles between the Event App and the Studio are now synced. This highly requested improvement will make managing and attending events even more seamless and efficient. Besides, it includes the ability to translate event participants' first name, last name, job title, company, and biography in multiple languages.

What changed

• Single source of truth: The previous split between a user profile (editable by the participant in the Event App) and a community/event profile (editable by the organizer in the Studio) is gone.
• Edit from either side: Organizers and participants can update the same profile from their respective interfaces. Please note that now organizers can also define which fields are editable by users.
• No validation step: Participants no longer need to accept or decline organizer edits; updates apply immediately because it’s the same profile.

Multi-language fields

Translate key profile fields: first name, last name, job title, company, and biography; into multiple languages and alphabets so attendees can view profiles in their preferred language.

Why it helps

• Consistency: Everyone sees the same, up-to-date information across App and Studio.
• Less friction: Fewer steps for participants and fewer follow-ups for organizers.
• Global-ready: Multilingual profiles make discovery and networking smoother for international audiences.

How it works now

1. Open a participant’s profile in the Event App or the Studio.
2. Edit details and add translations where needed.
3. Saved changes are reflected everywhere because there’s only one profile.

From now on, a notification will be sent to the meeting requester once the meeting has expired to facilitate successful meetings between attendees. Inside the email about meeting activities happening during the event, the expired meetings will also appear. 

The challenges that can arise when coordinating schedules and managing meeting requests are important. That's why a notification has been implemented to streamline the meeting process and improve communication from the meeting requesters.

Now, when a meeting request is sent with an expiration time, the meeting requesters can rest assured that they will be notified once the meeting has expired. This notification will serve as a helpful reminder for meeting requesters and invitees to follow up and confirm the meeting.

That's why this feature also helps to engage the audience and activate attendees' interest in the meeting. By receiving a notification after the meeting has expired, event participants are more likely to remember and prioritize the meeting, leading to a higher attendance rate and more productive meetings.

The ability to access the selection page on mobile is now available. This update will make it easier for hosted buyer users to manage their preferences and find relevant matches on the go.

Previously, event participants were only able to access the selection page on desktop, limiting their ability to make changes or update their preferences. With this new feature, hosted buyer users can now access the selection page on their mobile devices, giving them the flexibility to make changes anytime, anywhere. They can customize their preferences by selecting 'must meet' and 'nice to meet' options, or 'exclude' a person they don't want to meet. This allows for a more tailored and precise selection of potential meeting matches.

In addition, users can filter the people list to find relevant matches. This feature will save time and help participants connect with the right people at the event. By filtering based on criteria such as industry, job title, or interests, users can easily find potential meeting matches and make the most of their time at the event.

When the selections are made, event organizers will generate the meetings, and once everyone is ready, these meetings will be visible inside the event participants' schedules. 

It is important to have the ability to format text to create more attractive and impactful descriptions. With this new feature, you can now add text formatting to people's personal biographies on Studio and the Web Event App. 

This means participants can highlight important content and key points, making their profile more visually appealing and engaging. This feature will greatly benefit our users, especially attendees. With text formatting, they can make their profile stand out and capture the attention of potential connections. It's a great way to showcase their expertise, achievements, and unique selling points. 

To use this feature, simply go to the Studio or Web Event App and navigate to the participants' profiles. Edit the biography section, and you will now see a toolbar with various text formatting options such as bold, italics, underline, bullet points, and more. 

As part of continuous efforts to improve matchmaking and networking opportunities for exhibitors and attendees, custom fields for exhibitors thas been refined to give more sense to certain criteria.

AI recommendations for exhibitors have always been a valuable tool for facilitating connections and increasing visibility. However, every exhibitor is unique and may have specific preferences and priorities when it comes to networking. The AI algorithms are now fine-tuned to better cater to these individual needs.

By giving more sense to certain exhibitor fields, the AI technology will now be able to provide even more accurate and relevant recommendations for potential connections. This means that exhibitors will have a higher chance of being matched with attendees who share similar interests, goals, and objectives. This, in turn, will lead to more meaningful interactions and successful networking opportunities.

It is highly important for users to easily find and connect with the right people, especially at events or exhibitions where time is limited. With this new feature, it becomes even easier for participants to discover potential connections and make the most out of their networking opportunities. 

That's why a new highlighted field has been added to the people list: AI recommendations. This highlighted field makes it easier for attendees to identify which aspects of a person's profile matched their interests or requirements. This allows them to quickly determine if this is a connection they should pursue. 

It is easily added to the people list by the event organizer by checking the checkbox in the Studio > Pages & Menu > People list > Data > Display preferences section.