First version of the Exhibitor Marketplace is coming soon! This new feature will empower event organizers to resell Swapcard Exhibitor premium features such as Lead Capture and Lead Qualification directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor

We are introducing a powerful new feature designed to supercharge your events: Hosted Buyer Meetings!

Whether you’re running a Hosted Buyer event or aiming to deliver premium meeting services to your top exhibitors, this new capability makes it easier than ever to deliver curated, high-value meetings between buyers and sellers—all with measurable ROI and enhanced engagement for everyone involved.

This new Hosted Buyer feature is all about making your event more efficient, engaging, and results-driven. With a smart, homemade matching engine at its core, it automatically creates 1-on-1 meetings tailored to your rules—ensuring that the right people connect at the right time. You have complete control over the setup, from time slots and meeting locations to selection rules, filters, and participant profile fields, allowing you to fully customize the experience to suit your event’s needs. The participant journey is seamless too—they can easily indicate who they must meet, would like to meet, or prefer not to meet, making the matchmaking process intuitive and personalized. This curated approach not only boosts engagement and attendance but also leads to more meaningful interactions. And when the event wraps up, you’ll have access to clear, actionable insights so you can measure ROI, track which meetings actually took place, and ensure your stakeholders saw real value.

🛠️ How It Works

1. Set It Up in the Studio
   Head to your Studio and configure your Hosted Buyer settings:

   • Define participant groups (e.g., buyers and sellers)
   • Choose a name, icon, and filters for the meeting page
   • Select profile fields and group matching rules
   • Set the number of meetings per participant and how many selections they're allowed
   • Schedule your selection window (start/end dates)
   • Pick available time slots and meeting location

2. Participants Make Their Selections
   When the selection phase begins, participants receive an email with a link to their selection page. They can classify others into:

   • Must meet: absolutely want to meet
   • Nice to meet: would like to meet
   • Exclude: prefer not to meet
   • You decide how many choices each participant can make—and when.

3. Generate & Review Draft Meetings
   Once the selection window closes, you can review all selections and generate draft meetings—these aren’t visible to participants yet. You can:

   • Edit meeting details (time, location, status)
   • Delete or reassign meetings
   • Ensure everything looks perfect

4. Publish & Go Live
   Confirm the meetings, and voilà! They appear directly in each participant’s schedule. From there, they can:

   • Join
   • Reschedule
   • Decline
   • Or add extra participants
5. Measure Success
   After the event, track which meetings actually took place to ensure your stakeholders got the value they expected.

This feature is your new secret weapon for high-impact events. Whether you're running buyer-seller meetups, investor pitches, or curated networking sessions, Hosted Buyer Meetings will help you create smarter connections, happier attendees and exhibitors, and more successful events.

👉 Interested in this feature? Leave your email here! 

Start building your Hosted Buyer experience today in the Studio – and watch the magic happen! ✨ 

We’re thrilled to introduce a new feature that enables you to showcase ads at the top of event pages. This enhancement offers similar options to our current Home Ad feature but provides a more prominent way to capture your audience’s attention, giving you greater opportunities to enhance your monetization strategy!

The Ads banners feature is designed to be simple and easy to use:

From the Studio, select "Sponsors & Advertising" under "Event Builder" 

There is a new section "Content pages' ads" and simply click on "Create an ad" to create your first ad. 

-> Select a banner image for web and mobile 

-> Select a redirection to an Exhibitor's page, or an external URL or choose to not have any redirection

-> Select one or multiple content pages on which your ad should appear 

-> Select groups that should be targeted 

Once every mandatory field is complete, click on "Create an ad" to save and publish your ad.

On the "Sponsors and Advertising" main page you can keep track of your ads and see how effective they are by checking at a glance the number of views and clicks for each ad. 

With this new feature, you’ll be able to create ad banners that appear in the Content Views of your event page. This will ensure that your ads are seen by all the attendees, and will give you the opportunity to reach out to a larger audience. 

After your event, you will also be able to download the report to get a full detailed list of people who have seen or clicked on the advertisement banners from the Analytics page on Studio. 

To start using this feature on your event, please contact your account manager for more pricing information.

We're excited to introduce a game-changer for exhibitors: our new API for hassle-free lead exports. This nifty feature lets you automatically send lead info straight to your CRM, making manual data entry a thing of the past.

Here's How to Get Started:

1. The feature must be enabled from Studio : This can be done on one specific exhibitor, or in the settings linked to the exhibitor group.
   
2. Navigate to the Exhibitor Center
3. Select 'Leads' then 'API Key': This is where the magic begins.
4. Generate Your API Key: Follow the simple steps to create your unique key.
5. Start Using Your Key: With this key, you're ready to make API calls and automate your lead management process.
   
   NB: The Exhibitor API becomes accessible once the Lead Reports add-on is activated, and the add-on is not included in any Plan licenses. Please contact your Account Manager to benefit from it.

Recent enhancements to the Swapcard Exhibitor Center are focused on refining the Meetings interface for a smoother user experience. These changes aim to simplify the process, improve communication, and boost lead generation for exhibitors.

1. Meetings' Onboarding page - We've introduced a new onboarding page to guide exhibitors through defining availabilities, managing team members, and assigning them to meetings. This step-by-step process also encourages exhibitors to network with attendees right from the start.

2. Requests Reminders - To help exhibitors generate more leads, we've enhanced our notification system for pending meeting requests. Exhibitors will see the  reminders to ensure no meeting request goes unanswered, optimizing communication and maximizing networking opportunities.

3. Revamped Meetings Overview - Our revamped meetings overview presents scheduled meetings in a table format. Exhibitors can easily filter and sort by parameters like status, date, location, and team members, providing a clear and organized snapshot of upcoming engagements.

4. Enhanced Side Panel - A new Side panel offers exhibitors a more insightful and user-friendly experience. Exhibitors can access comprehensive information for better preparation and engagement.

We're committed to continually enhancing Swapcard to meet your needs. These updates aim to empower exhibitors for more productive networking, meaningful connections, and success at events. We value your feedback as we work towards refining and expanding our features.

We are thrilled to announce a significant update to our WYSIWYG editor in the Studio. Our latest release focuses on empowering our organizers with even more flexibility and creative control over their exhibitor home message editor.

What's new?

• Image Integration: You can now easily insert images into your messages. This update allows you to visually enhance your communication, making it more engaging and informative.
• Iframe Video Embedding: Alongside images, the editor now supports iframe video embedding. This means you can directly integrate videos from platforms like YouTube and Vimeo into your messages, providing a richer, more dynamic user experience.

How it works:

1. Inserting Images: Simply click on the 'Insert Image' icon in the editor, choose your image, and it will be embedded in your message.
2. Embedding Videos: Click on the 'Insert Video' icon, paste the iframe code from your preferred video hosting platform, and the video will appear in your message.

In the world of event organization and management, collaboration is key. That's why we're excited to introduce the latest version of our platform, now equipped with roles for members of exhibitors to define access levels to the Exhibitor Centre.

Two roles are now available: Admin (the existing one) and Limited Access.

* if enabled in Exhibitor rights by an organizer 

Limited-role users will see this message if they are trying to access restricted content.

Admins can upgrade members' role from the Exhibitor Centre on the Team Members page:

Organizers can manage roles directly from the Studio: Content -> Exhibitors -> Exhibitor settings -> Members:

Important to note: 

• by default, all members are created as Admins
• for all existing events at the moment of the release, all members will be automatically considered Admins

Please contact your account manager to get access to this feature.

We are pleased to announce a nice improvement to our advertising feature: the addition of a new “No link” option for home page ads.

We understand that not all advertisers want their ads to link to an external URL or an Exhibitor's page. With our new “No link” option, advertisers can now create home page ads without linking to another page. This feature allows for the creation of more visually engaging ads that can still be targeted to the right audience.

We are committed to making our advertising products better and easier to use. The addition of the “No link” option is the latest in a series of improvements to our ads. We will continue to improve our products and find ways to make them even more useful.

Swapcard is getting more flexible for monetization purposes 💸 

Organizers can now set document & link limits for exhibitors, tailoring the experience to different exhibitor tiers and driving effective monetization strategies.

For example, basic exhibitors might be restricted to two media attachments, while premium exhibitors can upload up to four media files.

How does it work?

Swapcard studio Studio (as Organizer):

1 ) Access Studio

Navigating to the Event Builder section, organizers can access Group and Permissions and proceed to Edit Exhibitors Group or edit a specific exhibitor

2 ) Limit Configuration

Within the Settings, as Organizer you will be able to set: Documents and Links limit :

Exhibitor center :

If the limit is reached, the exhibitor will not be able to add documents and links, and an information message will be displayed:

Previously, Swapcard introduced a feature to boost visitor engagement with exhibitors during on-site events. This feature utilizes QR codes, which exhibitors can conveniently place at their booths, in their social media communication, or even in their email signatures. 

On-site visitors can scan these QR codes using their phone's camera, any QR code scanner, or the scanning feature within Swapcard or the branded app. Once scanned, visitors are seamlessly redirected to the exhibitor's virtual booth, with the included benefit of automatically adding the company to their 'favorites' list.

Both exhibitors and organizers can access information to see who has scanned the QR codes on-site. These details can be found in the reports section, either directly in the Studio or the Exhibitor Center.

Previously, organizers manually generated QR codes for exhibitor virtual booths. However, the new feature simplifies and streamlines this process by automatically generating QR codes. Exhibitors can conveniently access this feature directly from the Exhibitor Center, with the added option to customize the QR code according to their branding.

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Organizers retain complete control over this feature and can manage it at both the group and individual exhibitor levels through the Studio.

At the group level

• Click on “Group and permissions” for your event
• Edit “Exhibitors” group
• Click on the “Lead generation” tab
• Allow to download QR code is now available 

At the exhibitor level

• Go to Content → Exhibitors
• Choose the exhibitor
• Click on the “Settings” tab
• Allow to download QR code is now available 

The automated QR code generation feature by Swapcard revolutionizes visitor engagement and drives more leads to exhibitors. 

Exhibitors can effortlessly drive interactions by placing QR codes at their booths, enabling visitors to scan and instantly access their virtual booth. With seamless integration into Swapcard or the branded app, or through web mobile browsers, visitors can explore company details and products, initiate chats, request meetings, and add favorites. By leveraging this user-friendly feature, exhibitors can maximize engagement, boost brand visibility, and optimize lead generation, gaining a significant advantage at events.