We’re excited to announce a new feature that will allow to showcase ads on top of event pages. This new feature gives you the same options as our current Ad feature but provides a more visible way to capture your audience’s attention.

The Ads banners feature is designed to be simple and easy to use:

From the Studio, select "Sponsors & Advertising" under "Event Builder" 

There is a new section "Content pages' ads" and simply click on "Create an ad" to create your first ad. 

-> Select a banner image for web and mobile 

-> Select a redirection to an Exhibitor's page, or an external URL or choose to not have any redirection

-> Select one or multiple content pages on which your ad should appear 

-> Select groups that should be targeted 

Once every mandatory field is complete, click on "Create an ad" to save and publish your ad.

On the "Sponsors and Advertising" main page you can keep track of your ads and see how effective they are by checking at a glance the number of views and clicks for each ad. 

With this new feature, you’ll be able to create ad banners that appear in the Content Views of your event page. This will ensure that your ads are seen by all the attendees, and will give you the opportunity to reach out to a larger audience. 

To start using this feature on your event, please contact your account manager for more pricing information.

In the world of event organization and management, collaboration is key. That's why we're excited to introduce the latest version of our platform, now equipped with roles for members of exhibitors to define access levels to the Exhibitor Centre.

Two roles are now available: Admin (the existing one) and Limited Access.

* if enabled in Exhibitor rights by an organizer 

Limited-role users will see this message if they are trying to access restricted content.

Admins can upgrade member' role from the Exhibitor Centre on the Team Members page:

Organizers can manage roles directly from the Studio: Content -> Exhibitors -> Exhibitor settings -> Members:

Important to note: 

• by default, all members are created as Admins
• for all existing events at the moment of the release, all members will be automatically considered as Admins

We are pleased to announce a nice improvement to our advertising feature: the addition of a new “No link” option for home page ads.

We understand that not all advertisers want their ads to link to an external URL or an Exhibitor's page. With our new “No link” option, advertisers can now create home page ads without linking to another page. This feature allows for the creation of more visually engaging ads that can still be targeted to the right audience.

We are committed to making our advertising products better and easier to use. The addition of the “No link” option is the latest in a series of improvements to our ads. We will continue to improve our products and find ways to make them even more useful.

Swapcard is getting more flexible for monetization purposes 💸 

Organizers can now set document & link limits for exhibitors, tailoring the experience to different exhibitor tiers and driving effective monetization strategies.

For example, basic exhibitors might be restricted to two media attachments, while premium exhibitors can upload up to four media files.

How does it work?

Swapcard studio Studio (as Organizer):

1 ) Access Studio

Navigating to the Event Builder section, organizers can access Group and Permissions and proceed to Edit Exhibitors Group or edit a specific exhibitor

2 ) Limit Configuration

Within the Settings, as Organizer you will be able to set: Documents and Links limit :

Exhibitor center :

If the limit is reached, the exhibitor will not be able to add documents and links, and an information message will be displayed:

Previously, Swapcard introduced a feature to boost visitor engagement with exhibitors during on-site events. This feature utilizes QR codes, which exhibitors can conveniently place at their booths, in their social media communication, or even in their email signatures. 

On-site visitors can scan these QR codes using their phone's camera, any QR code scanner, or the scanning feature within Swapcard or the branded app. Once scanned, visitors are seamlessly redirected to the exhibitor's virtual booth, with the included benefit of automatically adding the company to their 'favorites' list.

Both exhibitors and organizers can access information to see who has scanned the QR codes on-site. These details can be found in the reports section, either directly in the Studio or the Exhibitor Center.

Previously, organizers manually generated QR codes for exhibitor virtual booths. However, the new feature simplifies and streamlines this process by automatically generating QR codes. Exhibitors can conveniently access this feature directly from the Exhibitor Center, with the added option to customize the QR code according to their branding.

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Organizers retain complete control over this feature and can manage it at both the group and individual exhibitor levels through the Studio.

At the group level

• Click on “Group and permissions” for your event
• Edit “Exhibitors” group
• Click on the “Lead generation” tab
• Allow to download QR code is now available 

At the exhibitor level

• Go to Content → Exhibitors
• Choose the exhibitor
• Click on the “Settings” tab
• Allow to download QR code is now available 

The automated QR code generation feature by Swapcard revolutionizes visitor engagement and drives more leads to exhibitors. 

Exhibitors can effortlessly drive interactions by placing QR codes at their booths, enabling visitors to scan and instantly access their virtual booth. With seamless integration into Swapcard or the branded app, or through web mobile browsers, visitors can explore company details and products, initiate chats, request meetings, and add favorites. By leveraging this user-friendly feature, exhibitors can maximize engagement, boost brand visibility, and optimize lead generation, gaining a significant advantage at events.

We have recently introduced improved UX and UI on the Exhibitor Center landing page and the navigation bar to modernize the application and align it better with other Swapcard features.

We are happy to announce the continuation of Exhibitor Centre improvements which have been released, including the following changes:

• Visual changes to the display of existing data within the Leads board

• Visual changes to the way team members are displayed
• Make a team member visible or hidden on the platform by clicking on 'Eye' icon

Stay tuned and look out for more exciting enhancements, as we continue to improve the inner pages of the Exhibitor Center.

We are introducing changes to the Exhibitor Center in order to improve the UX and UI of the application, modernize and align it better with the Swapcard Event App and Swapcard Studio.

The following improvements applied to the Exhibitor Center landing page:

• Filtering of displayed content based on “ongoing/ upcoming events” and “past events”
• Displaying exhibitors e.g. LinkedIn and the related events in order from the most recent
• Ability to collapse events related to an exhibitor
• Option to revert to the old version of Exhibitor Center for the first two weeks after the release

The following improvements applied to the Exhibitor Center event page:

• The community logo is visible in the top navigation bar
• Both the Exhibitor and the Event names are presented in the side navigation bar (rather than the top navigation bar)
• Team members have the ability to select other events under the event dropdown list (side navigation)
• Team members have the ability to select another exhibitor within the same event under the exhibitor dropdown list (side navigation)
• Updated UI and order of pages on the side navigation

Stay tuned, as we are working to deliver more Exhibitor Center related improvements in the coming months!

At Swapcard, we strive to provide attendees with a custom experience, which is why we show personalized content recommendations to them! We just launched exhibitors’ recommendations so that attendees can easily find exhibitors or sellers they may be looking to connect with.

Our AI makes these recommendations based on the data from attendee profile and their interactions with the app.

By clicking these personalized recommendations, the attendee will find relevant information about the exhibitors. In order to have more accurate recommendations, the attendee can either add more data to their profile or mark recommendations as irrelevant. The AI will learn from it and return more personalized recommendations.

At any time, the shortcut “Learn more” is available to give more information about Swapcard’s AI.

We hope you enjoy the personalized exhibitor recommendations!

Personalized recommendations are also available for People, Sessions & Items!

Customize your communication space by adding a background to each list of the event app. That's a great way for highlighting a sponsor for each section of your event!

To do so, go to the Studio :

• Click on content display
• Edit a button
• Add a background

NB: The background is only visible on the desktop version.

With a Swapcard community, organizers and exhibitors can engage with their audience long after their event ends. We have included updated and enriching content offerings in our communities to increase their value for members and exhibitors.

It is now possible to create and exhibit items (products, services, listings, and more) for the community. This means there will be access to these items after the event ends, which increases monetization opportunities for organizers.

Currently, items will be visible to all community members. We will be rolling out future updates that will allow organizers to customize their item visibility to select segments, creating opportunities to monetize the listings (for example, selling premium access).

This is how items currently look like for community members: