An exhibitor just bought a premium booth upgrade, a lead-capture license — that's the ideal moment to talk to them. Until now, there was no way to trigger a tailored email off a Marketplace purchase, let alone build one without leaving the extra's settings. That changes today: create a pre-filled Email Manager campaign in one click, and it sends automatically to every exhibitor who purchases the extra.

How it works

Spin up a campaign without ever opening a blank canvas:

1. Open the settings of any Exhibitor Marketplace extra.
2. Find the new section, "After purchase email Campaign"
3. Click Create campaign.
4. Swapcard generates a campaign named "Campaign for Marketplace - {Extra Name}", targeted at that extra, and drops you straight into its email settings.
5. Edit the pre-built blocks
6. Flip the status to Enabled when you're happy, and you're live.

Prefer to build from scratch?

There's a new "Extra Purchase" target in the Email Manager too. Pick it, choose one or more extras from the multi-select list, and your audience is set — combine it with the email content and timing of your choice.

Key behaviors & options

• Pre-filled, not pre-sent — every campaign is created Disabled by default, so nothing goes out until you've reviewed the copy and switched it on.
• Reaches the whole booth team — when an exhibitor purchases the extra, the email is sent to every exhibitor member attached to that company.
• "All-of" logic on multiple extras — select two or more extras and only exhibitors who bought all of them are targeted — perfect for bundle and upsell follow-ups.
• Stackable targeting — layer the Extra Purchase target on top of your existing targeting rules in the same campaign.
• Continuous or one-time — choose whether the email fires on every qualifying purchase or as a single send.
• No duplicate hunting — open an extra that already has campaigns and you'll see links to each one.
• Independent sends — several enabled campaigns can target the same extra, and each sends its own email.

Why organizers will love it

Marketplace extras are a core driver of exhibitor ROI — but the relationship shouldn't go quiet the second the payment clears. This feature turns every purchase into a moment of communication: onboard exhibitors into what they just bought, point them to the right resources in the Exhibitor Center, and upsell the next add-on, all on autopilot. You build it once from the extra itself, customize it like any other marketing email, and let Swapcard handle the timing — so exhibitors feel looked after and your team saves the manual campaign setup for everything else on event week.

Incomplete exhibitor profiles are a quiet drain on event quality. Empty logos, blank descriptions, and half-filled custom fields make your floor look unfinished — and chasing exhibitors with manual reminder emails eats up your team's time. The Exhibitor Center now does the nudging for you: a live completion progress bar sits right in the sidebar, showing exhibitors their completion rate and pointing them straight to whatever's still missing. It's the same proven completion tracker your attendees already have, now working for exhibitors.

How it works

No setup required — it's on automatically for every exhibitor.

1. The exhibitor opens the Exhibitor Center.
2. Just below their logo and company name, they see a progress bar with a live completion percentage.
3. They click Complete profile to open a side panel listing every field that's still empty.
4. At 100%, the bar fills completely and the "Complete profile" button disappears. Done.

What counts toward completion

The percentage is based on the fields an exhibitor can actually edit:

• Logo and company name
• Description and website URL
• Header image or header video — either one counts; completing one satisfies the field
• Advertising image
• Custom fields marked as editable by the exhibitor in Studio

Good to know

• Always visible — the bar lives between the company name and the Company profile button, every time.
• Live recalculation — edit a field in the same session and the percentage moves with you.
• Organizer-only fields are excluded — exhibitors are only measured on what they can control.

For a long time, the Exhibitor Center and the Web Event App looked and behaved like two different products — different top bars, a stray home icon, and that jarring moment when switching between them launched a brand-new browser tab. Exhibitors noticed. Many didn't even realize the Exhibitor Center existed. We've unified the two into a single, coherent experience: same top bar, same navigation logic, same tab.

What's new

The Exhibitor Center top bar is now built from the exact same components and design as the Web Event App — same height, fonts, colors, and spacing. Stand them side by side and the only difference an exhibitor will spot is that the EC hides the notifications and messages icons.

How it works

The new top bar gives exhibitor members three ways to move around, all without leaving the tab they're in:

• Event / Exhibitor Center toggle — a pill-style switch sits in the center of the bar. One click moves between the live event app and the Exhibitor Center, in the same tab, with the browser back button working exactly as expected. Only exhibitor members with EC access see it — regular attendees never do.
• Event switcher dropdown — clicking the event name opens a dropdown of every event the member has access to, split into Upcoming / Current and Past events, each row showing the event name and date, with a checkmark on the active one. This replaces the old standalone EC event-list page entirely.
• Switch exhibitor — members tied to more than one exhibitor company at the same event get a Switch exhibitor option in the sidebar, complete with company logos, so they can hop between booths without logging out and back in.

Key behaviors

• Unified profile dropdown — the avatar menu in the EC now mirrors the Event App exactly: profile, Edit profile, Settings, Contact Support, Interface language, Resource center, Plan an event, Legal, and Log out. Logging out signs the member out of both surfaces at once.
• No more orphan pages — direct access to the deprecated EC root event list now redirects to the member's most relevant event.

Why organizers will love it

Navigation and UX complexity has consistently ranked as a top exhibitor pain point — "clunky," "over-complicated," "two environments when one would do." Fragmentation between the EC and Event App was the headline complaint. By making the two feel like one application, you remove the friction that kept exhibitors from discovering and using the Exhibitor Center in the first place. The payoff: better exhibitor adoption, fewer "where do I go?" support tickets, and stronger exhibitor satisfaction and ROI — without you touching a single setting.

The card grid is out. The new Team Members page hands exhibitor admins a single table view that surfaces what actually matters: who's visible to attendees, who's sharing contacts, and who has admin powers, without opening a single profile.

What's new

The Team Members page in the Exhibitor Center has been fully rebuilt around a table layout. Every team member now sits on a single row with all the info you need to manage them quickly:

• Team member: avatar, name, and email in one column.
• Job title: who does what, at a glance.
• Visibility: a Visible or Hidden badge with an inline dropdown to flip the status without leaving the page.
• Contacts: a Shared or Not shared badge with an inline dropdown to control lead-retrieval participation.
• Role: Admin or Limited, also editable from the dropdown (if the Exhibitor Role Add-on is enabled).

A search field above the table filters by name or email, and hovering any row reveals a quick View profile action.

How it works

1. Head to Team members in the Exhibitor Center side navigation.
2. Scan the table to spot anything off, a Direct Sales rep who isn't sharing contacts, an admin who shouldn't be, a profile still hidden from the marketplace.
3. Click any Visibility, Contacts, or Role dropdown to update a member directly from the table.
4. Hover a row and click View profile when you do need to go deeper.
5. Use Add a member (top-right) to invite a new teammate.

Mobile, responsive by default

On mobile, the table folds into a vertical list of member cards, each showing the avatar, name, job title, and the three status badges (visibility, contacts, role). The search field stays on top, and Add a member sits right below the page title for admins on the go.

Why exhibitor admins will love it

Booth teams change fast. People join late, swap roles, or forget to flip their visibility on before doors open. The old grid forced you to click into each profile just to verify status, death by a thousand clicks during a busy event setup.

The new table puts visibility, contact sharing, and role management in a single view with edit-in-place dropdowns. That means cleaner team setups, fewer "why isn't my rep showing up?" support tickets, and stronger lead retrieval coverage, because nobody's accidentally hidden when the floor opens.

💡 Pro tip: Do a 30-second sweep of the Team Members table on the morning of day one. Confirm everyone is Visible and Sharing contacts, and you've just protected your exhibitor ROI before the first attendee walks in.

Organizers can now define a maximum quantity for each Extra in the Exhibitor Marketplace. This allows you to control inventory.

✨ What’s new

Set a maximum quantity for an Extra

When creating or editing an Extra, organizers can now specify a maximum quantity.

• Leave the field empty to allow unlimited purchases
• Enter a number to limit the total units available

Once the defined quantity is reached, the Extra will automatically be marked as Sold out and cannot be purchased anymore.

The new Quick Access Menu helps your exhibitors manage their presence without ever losing track of the event. You can now toggle between the Web Event App and the Exhibitor Center with a single click, ensuring that profile updates and lead management never interrupt the networking experience.

Direct Access, Zero Context Loss 🎯

Exhibitors no longer need to hunt through profile settings to find their management tools. A dedicated Exhibitor Center icon now sits prominently in the top navigation bar (desktop view) for anyone with exhibitor permissions.

• One-Click Editing: Use the dropdown to jump directly to specific sections like "Team meetings" or "Export leads".
• Seamless Switching: For team members managing multiple booths, the "Switch to another exhibitor" sidebar makes jumping between profiles instant and intuitive.
• Marketplace Integration: If enabled, the Exhibitor Marketplace is now accessible directly from this menu, keeping ROI-driving tools front and center.

Enhanced Profile Overview & Transparency 🔍

We’ve streamlined the Exhibitor Profile Overview to give users a clearer picture of their digital footprint.

• Complete Visibility: Both Admins and Limited users can now view all profile details, documents, and links directly within the Exhibitor Center overview.
• Clear Permissions: To reduce confusion, we’ve introduced Permission Disclaimers. If a field is locked by an organizer or restricted based on a user’s role, a clear tooltip explains exactly why and who to contact. No more guessing! 💡

Mobile vs. Desktop: Where to find it?

• On Desktop: Look for the new building icon next to your user profile.
• On Mobile Web & App: To keep the interface clean, exhibitor links remain tucked safely under the "Profile" menu.

Organizing content across multiple item categories is now simpler and more flexible. This update improves how item views are configured, giving organizers clearer control over what is displayed, without adding complexity.

What’s New

When creating or editing an item view, organizers can now select several type of items and sub-categories at once instead of being limited to a single category or an “All” option.

The previous dropdown has been replaced with a checkbox-based selection, where:

• Each type of item and sub-category has its own checkbox
• Everything is selected by default
• At least one type of item must always remain selected

This makes category selection clearer, faster, and more precise, especially for events with complex item structures.

How It Works

• Multiple category selection: Organizers can select one or several types of item  to include in the page.
• Checkbox interface: Categories are displayed as a list of checkboxes, making selections easy to review and adjust.
• No “All” category: The former “All” option has been fully removed to avoid ambiguity and improve clarity.

Seamless Transition for Existing Views

This enhancement makes item views more intuitive to configure while supporting the growing complexity of large trade shows, congresses, and exhibitions.

More precise segmentation for smarter campaigns

You can now target emails to exhibitors, or their members, who have or do not have access to certain premium features. This new targeting option can be combined with existing filters, allowing you to create more refined and powerful campaign audiences.

A powerful lever to drive adoption and sales

This enhancement brings multiple benefits:

• Encourage adoption of premium features already included in certain packages.
• Boost conversions through the Marketplace, now available in the Exhibitor Center, where exhibitors can directly purchase or subscribe to premium features such as Lead Capture or Lead Qualification.

By reaching out specifically to exhibitors who don’t yet have access to certain tools, you can highlight the value of these features and motivate them to upgrade.

A feature with multiple added values

With this new targeting capability, your email campaigns become more relevant and impactful. It helps you better segment your communications, promote premium features, and drive engagement and revenue across your exhibitor community.

The Exhibitor Marketplace is a new capability that enables event organizers to resell Swapcard exhibitor premium features (such as Lead Capture and in-app advertising) as well as on-site services (like parking spaces and Wi-Fi access) directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor

Until now, organizers could list Exhibitors across their Community and Events, but sorting options were limited. With this update, Organizers can now sort Exhibitors in Exhibitor views using any single-choice custom field.

What this means for you:

• More control: Quickly sort Exhibitors based on your chosen custom fields.
• Better visibility