What's New

Sherlock on WhatsApp

Attendees and guests can now message the Swapcard WhatsApp account and interact with Sherlock directly from a channel they use every day. Here's what Sherlock can do over WhatsApp right now:

• Guest mode content: Sherlock answers questions about any content marked "available for guests" in Studio: sessions, speakers, exhibitors, venue info, and more
• Help center: attendees can get support and find answers to common questions without contacting your team
• Event discovery: guests can explore what's happening, find sessions that match their interests, and get oriented before they've even registered
• Magic Link login: attendees provide their email address, and Sherlock sends them a magic link to this email to log straight into the app, no password needed, engagement increases!
• White-label ready — "Powered by Swapcard" branding is shown unless the event runs under a white-label setup

Scan to start: A QR code that opens a WhatsApp conversation with Sherlock directly can be set up onsite, making it even easier to get attendees engaged with the app onsite.

Sherlock in Guest Mode (Event App)

Beyond WhatsApp, Sherlock now supports unauthenticated users directly inside the event app. Guests, whether arriving via a public link, an organizer's website, can open Sherlock and get answers without creating an account.

• Sherlock button visible to unauthenticated users on the event app
• Same capabilities as WhatsApp: guest content, help center, event discovery, and Magic Link login are all available in-app
• Content scope respected: only content marked "available for guests" in Studio is surfaced; attendee-only content stays protected
• Smart redirects: if Sherlock identifies a guest as an existing participant mid-conversation, redirect links open the app in their logged-in state

How It Works

1. An attendee or guest opens WhatsApp and messages the Swapcard account, or lands on the event app without logging in
2. Sherlock responds using guest-accessible content configured in Studio
3. The conversation flows naturally: questions, session lookups, help center queries, event discovery
4. Need to log in? The attendee shares their email address and Sherlock sends a Magic Link straight to their inbox
5. One tap on the link and they're inside the app, fully authenticated

Why Organizers Will Love It

WhatsApp has over 2 billion active users. Your attendees don't need a new habit; they need Sherlock to show up where they already are. With this release, your AI agent becomes reachable before registration, between sessions, and anywhere outside the app, on the platform people actually check.

Fewer "where do I find…" messages to your team. Better first impressions. And now, a direct path from WhatsApp conversation to logged-in attendee, all without your team lifting a finger.

💡 Pro tip: Announce the Swapcard WhatsApp channel in your pre-event communications with a link or a QR code. Attendees who connect before arrival show up informed, and your team handles a fraction of the usual day-of questions.

💡 Pro tip: Before going live, audit which content is marked "available for guests" in Studio. Sessions, speaker bios, and venue logistics should all be guest-accessible so Sherlock can give genuinely useful answers to anyone who reaches out.