A wall of plain text doesn't sell an upgrade. Extra descriptions in the exhibitor marketplace now support formatting, so you can spell out what's included, how it works and where to learn more. Exhibitors understand the offer before they hit Buy now.

How it works

Write it in Studio

1. In Studio, go to Exhibitor marketplace and create a new extra or open an existing one.
2. In Basics, format the Description: bold, underline, bulleted and numbered lists, and links, with up to 5,000 characters to work with. It's the same editor you already use for session descriptions.
3. Save.

Translations work just like before, and existing extras keep their current description untouched.

What exhibitors see

On Boost your ROI in the Exhibitor Center, each card shows the image, name, price and a short plain-text excerpt of the description, so extras stay easy to compare side by side, along with View details and Buy now.

Clicking View details (or the extra's name) opens the full picture: a large image, the formatted description, the price, Learn more when you've added a link, and Buy now. 🎯