The Marketplace Widget helps organizers promote exhibitor upgrade options directly on their external event website. By increasing the visibility of marketplace extras beyond the Exhibitor Center, organizers can create more opportunities to generate incremental marketplace revenue.

Showcase available upgrades before login

Organizers can select which marketplace extras are visible to guests. These extras are then displayed through an embeddable widget, allowing website visitors to discover available upgrade options before signing in.

Each extra appears as a card containing its image, description, price, quantity, and purchase action. When no guest-visible extras are available, the widget displays an empty-state message.

Keep purchases within the existing flow

When a visitor selects the purchase action, the Exhibitor Center opens in a new browser tab. Visitors who are not authenticated are invited to log in or sign up. After authentication, they are directed to the event’s marketplace, where they can complete their purchase through the existing platform flow.

Visitors who are already authenticated can access the marketplace directly without an additional login prompt.

Easy to add to an external website

The widget’s iframe embed code is available in the Pages and Menu section of Studio when the Exhibitor Marketplace is enabled for the event. Organizers can copy the code and paste it into their external website.

They can also configure options such as interaction actions and infinite scrolling.

Increase visibility and marketplace opportunities

By bringing exhibitor extras onto public event pages, the Marketplace Widget helps organizers promote upgrades earlier and across more touchpoints. Exhibitors can explore available options more easily, while organizers benefit from a simple way to support marketplace engagement and additional revenue.