Great networking starts with great data. The more Swapcard knows about your attendees, the smarter AI recommendations become, and the easier it is for participants to find the right people. That's why we've added six new suggested custom fields to your people setup.

And here's where it gets powerful: these fields pair perfectly with the recently launched Profile Completion Tracker. Even if you use an external registration system that didn't capture this data upfront, attendees will be prompted to complete their profile directly in the app. Missing data? Recovered.

What's New

The suggested custom fields library now includes six new pre-built fields you can add with a single click:

• Company Size — Single choice: from "1" to "1001 or more" (includes "Prefer not to say")
• Job Level — Single choice: Early-Career Professional, Experienced Professional, Senior & Specialist, Manager, Director, Executive (C-Suite), Other
• Job Functions — Single choice: Operations & Production, Sales & Marketing, Finance & Legal, HR, Technology & Data, Other
• Attendance Goals — Multi-choice: Networking, Exploring new products, Selling solutions, Learning about industry trends, Finding investment opportunities, Attending sessions, Just curious, Other
• Market Locations — Single choice: Africa, Asia, Central Asia, Europe, Latin America & Caribbean, Middle East, North America, Oceania, Global & Multi-Regional, Other
• Company/Organization Type — Single choice: 12 options from Startup to Corporate to Government to Healthcare & Life Sciences

How It Works

1. Go to your event's People custom fields settings in Swapcard Studio
2. Browse the Suggested Fields section when creating a new custom field
3. Select the fields you need, and answer options are pre-populated
4. Mark them as editable so they appear in the Profile Completion flow

What used to take several minutes of manual field creation now takes seconds.

Why This Changes Networking

This isn't just about cleaner data, it's about what that data unlocks across the entire attendee experience:

• Smarter AI Recommendations: Every field gives Swapcard's AI more signal to work with. Job level + attendance goals + market location = highly relevant meeting suggestions instead of generic ones.
• Powerful Attendee Filters: These fields become available as filters in the attendees list. Attendees and Exhibtiors can narrow their search by company size, job function, or market location to find exactly who they're looking for.
• Works Even Without Swapcard Registration: Using a third-party registration tool? No problem. Add these fields, enable Profile Completion, and let attendees fill in the gaps once they're in the app. The data still feeds AI matchmaking and filters.
• Exhibitor ROI: Lead retrieval gets dramatically more useful when every scanned badge carries structured data like job level, company type, and buying intent.

💡 Pro tip 1: Combine Attendance Goals (the only multi-choice field) with Job Level for instant attendee segmentation. An exhibitor scanning a badge will know immediately if they're talking to a C-Suite executive exploring new solutions or an early-career professional attending sessions. That context changes the conversation.

💡 Pro tip 2: All suggested answer options are fully editable. Use them as a starting point and customize to match your industry's vocabulary.