An exhibitor just bought a premium booth upgrade, a lead-capture license — that's the ideal moment to talk to them. Until now, there was no way to trigger a tailored email off a Marketplace purchase, let alone build one without leaving the extra's settings. That changes today: create a pre-filled Email Manager campaign in one click, and it sends automatically to every exhibitor who purchases the extra.

How it works

Spin up a campaign without ever opening a blank canvas:

1. Open the settings of any Exhibitor Marketplace extra.
2. Find the new section, "After purchase email Campaign"
3. Click Create campaign.
4. Swapcard generates a campaign named "Campaign for Marketplace - {Extra Name}", targeted at that extra, and drops you straight into its email settings.
5. Edit the pre-built blocks
6. Flip the status to Enabled when you're happy, and you're live.

Prefer to build from scratch?

There's a new "Extra Purchase" target in the Email Manager too. Pick it, choose one or more extras from the multi-select list, and your audience is set — combine it with the email content and timing of your choice.

Key behaviors & options

• Pre-filled, not pre-sent — every campaign is created Disabled by default, so nothing goes out until you've reviewed the copy and switched it on.
• Reaches the whole booth team — when an exhibitor purchases the extra, the email is sent to every exhibitor member attached to that company.
• "All-of" logic on multiple extras — select two or more extras and only exhibitors who bought all of them are targeted — perfect for bundle and upsell follow-ups.
• Stackable targeting — layer the Extra Purchase target on top of your existing targeting rules in the same campaign.
• Continuous or one-time — choose whether the email fires on every qualifying purchase or as a single send.
• No duplicate hunting — open an extra that already has campaigns and you'll see links to each one.
• Independent sends — several enabled campaigns can target the same extra, and each sends its own email.

Why organizers will love it

Marketplace extras are a core driver of exhibitor ROI — but the relationship shouldn't go quiet the second the payment clears. This feature turns every purchase into a moment of communication: onboard exhibitors into what they just bought, point them to the right resources in the Exhibitor Center, and upsell the next add-on, all on autopilot. You build it once from the extra itself, customize it like any other marketing email, and let Swapcard handle the timing — so exhibitors feel looked after and your team saves the manual campaign setup for everything else on event week.