We're excited to announce our new HubSpot integration — connecting your HubSpot CRM directly into Swapcard Studio to import contacts and companies as attendees and exhibitors, with real-time updates via webhooks & API support.

✅  Simple Authentication

Connect your HubSpot account by providing an access token generated from a private HubSpot Legacy App. Swapcard validates the token on entry and alerts you if anything needs adjusting.

✅  Import Contacts and Companies

The integration reads your HubSpot data using a dedicated Swapcard Event custom object and imports records directly into Swapcard — Contacts become People (Attendees, Speakers) and Companies become Exhibitors. Any HubSpot contact or company field is automatically available for mapping.

✅  Real-Time Sync via Webhooks

Changes in HubSpot — new contacts, updated fields, or new associations — are automatically reflected in Swapcard without manual re-imports, keeping your event data accurate throughout the entire event lifecycle.

✅  Flexible Field Mapping

Map any HubSpot field to standard Swapcard fields or your own custom fields, giving you full control over how your CRM data populates your event app.

💡 Why This Matters

With this integration, you can:

• Save time by eliminating manual CSV exports from HubSpot and uploads into Swapcard.
• Ensure accuracy by syncing your authoritative CRM data directly into your event.
• Stay up to date with real-time webhook sync so your attendee and exhibitor data is always current.