We're adding a more flexible way to map attendees into groups within the Cvent integration. Earlier, group mapping was based on Registration Type. Now, you can also use Cvent's Audience Segments — giving you finer-grained control over how attendees are grouped in your Swapcard event.

✅  What's Changing

The existing Registration Type mapping remains fully available. The new Audience Segment option adds an alternative grouping method for events where Registration Type alone is not granular enough.

Audience Segments in Cvent allow organisers to group attendees based on packages, session selections, or other flexible criteria — independently of how they registered. With this update, those segments can drive group assignment directly in Swapcard.

✅  How It Works

When Audience Segment mapping is enabled, the sync will:

• Fetch all Audience Segments defined for the event from Cvent.
• Retrieve the attendees associated with each segment to build the segment-to-attendee mapping.
• Cross-reference with the full attendee list to combine segment membership with profile data in a single import.

Each attendee is then assigned to the corresponding Swapcard group based on their Audience Segment — in addition to, or instead of, their Registration Type.

💡 Why This Matters

With this enhancement, you can:

• Group attendees more accurately using the same segments already defined in Cvent, without duplicating configuration in Swapcard.
• Reduce manual work by eliminating the need to manually assign attendees to additional groups after import.
• Support complex event structures where a single Registration Type spans multiple attendee profiles or access levels.