Target emails using custom fields & active status 💌
We've improved the targeted emails to allow you to send follow-up emails using new custom fields.
Targets are now split into three different filters:
- Engagement score - Active/Inactive
- Custom fields
For all reminder and follow-up emails, you'll be able to decide which filter(s) you want to apply before sending the emails.
Group selection will target all people that are part of the selected group.
🔥 Engagement score
This filter will allow you to select people that have been active or inactive during the event. This way you can easily target all the people that haven't connected to your event yet!
🔥 Custom fields
After importing your attendees, you can easily communicate with them depending on any field in their profile. This will target all the people that have at least one value from the field you've selected.
For example, with this option and the correct use of custom fields, you can send emails to people of the same Type or Country.
The best thing about these filters? They can be used simultaneously!
For each email, you can select multiple filters and decide if they should be used as a union or an intersection. You can do this by selecting the And/Or links between your filters
"And" should be used if you want to target the people corresponding to ALL filters.
"Or" should be used if you want the email to correspond with at least one of the enabled filters.
Groups and Engagement score filters can be used once per email. For the Custom fields filter, you can use many as you want for your event.
⚠️ Please note that this update is only for reminders and follow-up emails. The target for invitation emails still needs to be "Groups."