An exhibitor just bought a premium booth upgrade, a lead-capture license — that's the ideal moment to talk to them. Until now, there was no way to trigger a tailored email off a Marketplace purchase, let alone build one without leaving the extra's settings. That changes today: create a pre-filled Email Manager campaign in one click, and it sends automatically to every exhibitor who purchases the extra.

How it works

Spin up a campaign without ever opening a blank canvas:

1. Open the settings of any Exhibitor Marketplace extra.
2. Find the new section, "After purchase email Campaign"
3. Click Create campaign.
4. Swapcard generates a campaign named "Campaign for Marketplace - {Extra Name}", targeted at that extra, and drops you straight into its email settings.
5. Edit the pre-built blocks
6. Flip the status to Enabled when you're happy, and you're live.

Prefer to build from scratch?

There's a new "Extra Purchase" target in the Email Manager too. Pick it, choose one or more extras from the multi-select list, and your audience is set — combine it with the email content and timing of your choice.

Key behaviors & options

• Pre-filled, not pre-sent — every campaign is created Disabled by default, so nothing goes out until you've reviewed the copy and switched it on.
• Reaches the whole booth team — when an exhibitor purchases the extra, the email is sent to every exhibitor member attached to that company.
• "All-of" logic on multiple extras — select two or more extras and only exhibitors who bought all of them are targeted — perfect for bundle and upsell follow-ups.
• Stackable targeting — layer the Extra Purchase target on top of your existing targeting rules in the same campaign.
• Continuous or one-time — choose whether the email fires on every qualifying purchase or as a single send.
• No duplicate hunting — open an extra that already has campaigns and you'll see links to each one.
• Independent sends — several enabled campaigns can target the same extra, and each sends its own email.

Why organizers will love it

Marketplace extras are a core driver of exhibitor ROI — but the relationship shouldn't go quiet the second the payment clears. This feature turns every purchase into a moment of communication: onboard exhibitors into what they just bought, point them to the right resources in the Exhibitor Center, and upsell the next add-on, all on autopilot. You build it once from the extra itself, customize it like any other marketing email, and let Swapcard handle the timing — so exhibitors feel looked after and your team saves the manual campaign setup for everything else on event week.

Incomplete exhibitor profiles are a quiet drain on event quality. Empty logos, blank descriptions, and half-filled custom fields make your floor look unfinished — and chasing exhibitors with manual reminder emails eats up your team's time. The Exhibitor Center now does the nudging for you: a live completion progress bar sits right in the sidebar, showing exhibitors their completion rate and pointing them straight to whatever's still missing. It's the same proven completion tracker your attendees already have, now working for exhibitors.

How it works

No setup required — it's on automatically for every exhibitor.

1. The exhibitor opens the Exhibitor Center.
2. Just below their logo and company name, they see a progress bar with a live completion percentage.
3. They click Complete profile to open a side panel listing every field that's still empty.
4. At 100%, the bar fills completely and the "Complete profile" button disappears. Done.

What counts toward completion

The percentage is based on the fields an exhibitor can actually edit:

• Logo and company name
• Description and website URL
• Header image or header video — either one counts; completing one satisfies the field
• Advertising image
• Custom fields marked as editable by the exhibitor in Studio

Good to know

• Always visible — the bar lives between the company name and the Company profile button, every time.
• Live recalculation — edit a field in the same session and the percentage moves with you.
• Organizer-only fields are excluded — exhibitors are only measured on what they can control.

For a long time, the Exhibitor Center and the Web Event App looked and behaved like two different products — different top bars, a stray home icon, and that jarring moment when switching between them launched a brand-new browser tab. Exhibitors noticed. Many didn't even realize the Exhibitor Center existed. We've unified the two into a single, coherent experience: same top bar, same navigation logic, same tab.

What's new

The Exhibitor Center top bar is now built from the exact same components and design as the Web Event App — same height, fonts, colors, and spacing. Stand them side by side and the only difference an exhibitor will spot is that the EC hides the notifications and messages icons.

How it works

The new top bar gives exhibitor members three ways to move around, all without leaving the tab they're in:

• Event / Exhibitor Center toggle — a pill-style switch sits in the center of the bar. One click moves between the live event app and the Exhibitor Center, in the same tab, with the browser back button working exactly as expected. Only exhibitor members with EC access see it — regular attendees never do.
• Event switcher dropdown — clicking the event name opens a dropdown of every event the member has access to, split into Upcoming / Current and Past events, each row showing the event name and date, with a checkmark on the active one. This replaces the old standalone EC event-list page entirely.
• Switch exhibitor — members tied to more than one exhibitor company at the same event get a Switch exhibitor option in the sidebar, complete with company logos, so they can hop between booths without logging out and back in.

Key behaviors

• Unified profile dropdown — the avatar menu in the EC now mirrors the Event App exactly: profile, Edit profile, Settings, Contact Support, Interface language, Resource center, Plan an event, Legal, and Log out. Logging out signs the member out of both surfaces at once.
• No more orphan pages — direct access to the deprecated EC root event list now redirects to the member's most relevant event.

Why organizers will love it

Navigation and UX complexity has consistently ranked as a top exhibitor pain point — "clunky," "over-complicated," "two environments when one would do." Fragmentation between the EC and Event App was the headline complaint. By making the two feel like one application, you remove the friction that kept exhibitors from discovering and using the Exhibitor Center in the first place. The payoff: better exhibitor adoption, fewer "where do I go?" support tickets, and stronger exhibitor satisfaction and ROI — without you touching a single setting.

Launchpad Admins Users can now customize report row density with a new Report Spacing setting in the user menu.

• Default keeps the standard row padding.
• Compact reduces padding so you can view more rows at a time.

This preference is saved to your profile (persists across sessions) and applies across events you access.

You can now configure additional required fields for registration imports. Default required fields stay enforced, and any extra fields you select will be required for every imported row. The import instructions page will automatically reflect your configuration.

New Configuration on Registration Settings

The new Import Configuration section in Registration Settings makes the default Required Fields read-only and adds an "Add Value" option to include new available fields as required for the Import Registration.

Updated Import Registrations instructions

All new fields marked as Required in the Registration Settings will be listed below the default Required Fields in the Import Registrations instructions.

Managing attendee data is now more flexible with customizable People list views.

Organizers can now personalize the People list by choosing which columns to display and arranging them in the order that works best for their workflow. This helps reduce clutter, improve visibility of important information, and create a more efficient experience.

What's New?

You can now:

• Show or hide columns based on your needs
• Reorder columns to prioritize the information you use most
• Preview your customized layout before applying changes
• Create a personalized view without affecting other organizers

Personalized for Each User

Column preferences are stored locally and do not impact other users. This means that your customizations only apply to your own view and organizers working on the same event will continue to see their own preferred layouts.

Whether you're focused on attendee details, ticket information, custom registration fields, or operational data, you can now tailor the People list to match the way you work.

What's New

Sherlock on WhatsApp

Attendees and guests can now message the Swapcard WhatsApp account and interact with Sherlock directly from a channel they use every day. Here's what Sherlock can do over WhatsApp right now:

• Guest mode content: Sherlock answers questions about any content marked "available for guests" in Studio: sessions, speakers, exhibitors, venue info, and more
• Help center: attendees can get support and find answers to common questions without contacting your team
• Event discovery: guests can explore what's happening, find sessions that match their interests, and get oriented before they've even registered
• Magic Link login: attendees provide their email address, and Sherlock sends them a magic link to this email to log straight into the app, no password needed, engagement increases!
• White-label ready — "Powered by Swapcard" branding is shown unless the event runs under a white-label setup

Scan to start: A QR code that opens a WhatsApp conversation with Sherlock directly can be set up onsite, making it even easier to get attendees engaged with the app onsite.

Sherlock in Guest Mode (Event App)

Beyond WhatsApp, Sherlock now supports unauthenticated users directly inside the event app. Guests, whether arriving via a public link, an organizer's website, can open Sherlock and get answers without creating an account.

• Sherlock button visible to unauthenticated users on the event app
• Same capabilities as WhatsApp: guest content, help center, event discovery, and Magic Link login are all available in-app
• Content scope respected: only content marked "available for guests" in Studio is surfaced; attendee-only content stays protected
• Smart redirects: if Sherlock identifies a guest as an existing participant mid-conversation, redirect links open the app in their logged-in state

How It Works

1. An attendee or guest opens WhatsApp and messages the Swapcard account, or lands on the event app without logging in
2. Sherlock responds using guest-accessible content configured in Studio
3. The conversation flows naturally: questions, session lookups, help center queries, event discovery
4. Need to log in? The attendee shares their email address and Sherlock sends a Magic Link straight to their inbox
5. One tap on the link and they're inside the app, fully authenticated

Why Organizers Will Love It

WhatsApp has over 2 billion active users. Your attendees don't need a new habit; they need Sherlock to show up where they already are. With this release, your AI agent becomes reachable before registration, between sessions, and anywhere outside the app, on the platform people actually check.

Fewer "where do I find…" messages to your team. Better first impressions. And now, a direct path from WhatsApp conversation to logged-in attendee, all without your team lifting a finger.

💡 Pro tip: Announce the Swapcard WhatsApp channel in your pre-event communications with a link or a QR code. Attendees who connect before arrival show up informed, and your team handles a fraction of the usual day-of questions.

💡 Pro tip: Before going live, audit which content is marked "available for guests" in Studio. Sessions, speaker bios, and venue logistics should all be guest-accessible so Sherlock can give genuinely useful answers to anyone who reaches out.

The Meeting Conflict Alerts feature helps you and your attendees maximize every minute of the event by preventing double-booking between sessions and 1-to-1 meetings. You can now spot potential scheduling overlaps directly within the booking modal, ensuring that high-value networking doesn't come at the cost of missing a keynote.

In the fast-paced environment of a hybrid or in-person event, attendees often bookmark sessions and book meetings simultaneously. Previously, these conflicts were only visible on the meeting details page, often after the invitation was already sent. Now, Swapcard provides real-time visibility during the selection process.

Why this matters for your event:

• Increased Scheduling Efficiency: Attendees no longer have to jump back and forth between their personal agenda and the booking tool.
• Higher Session Attendance: By warning users of conflicts upfront, they are less likely to accidentally skip a bookmarked session for a meeting.
• Better Exhibitor ROI: Help representatives and leads find the perfect time to meet without the "Sorry, I actually have a session then" follow-up emails.

How it works:

Whether on the Web App or Mobile, the system now automatically cross-references bookmarked sessions with meeting requests.

• For Personal Conflicts: If you try to book a meeting during a session you've bookmarked, you'll see a clear warning: "Conflicting registered session: [Session Name]."
• For Participant Conflicts: If you are inviting others who are already "busy" with a session, the modal will display: "[Name] has a session at this time."
• For Group Meetings: If multiple participants have overlaps, the system neatly lists each conflict in a bulleted format so you can pick a better slot for everyone. 🤝

Quick Summary of Improvements:

• Instant Visibility: Warnings appear the moment a time slot is selected in the booking modal.
• Cross-Platform Support: Available on Web, iOS, and Android (with updated, intuitive icons for our Android users! 🤖).
• Contextual Data: Displays the specific name of the conflicting session so users can make informed decisions on the fly.

Two ways to build your event home page, and now one clear switch to move between them. Studio lets you flip between the Standard homepage and the Advanced Home Page Builder whenever you like — and going back and forth never wipes what you've built. No more guessing which layout is live, no more fear of starting from scratch.

What's new

We've drawn a clean line between your simple homepage and the fully customizable builder, and put the choice front and center. Head to Pages & menu → Home page design and pick the layout that fits your event.

1. Open Studio → Event Builder → Pages & menu
2. Under Home page design, select your layout
3. Choose Standard for a simple, fixed homepage — or Advanced to unlock the Home Page Builder with fully customizable sections
4. Build, save, and switch back whenever you need to

How it works

• Basic homepage — a simple, fixed layout with minimal configuration. Perfect when you want to go live fast.
• Advanced homepage — the full Home Page Builder, with configurable sections, per-block styling and visibility, and complete creative control.
• Your work is always saved — switch from Advanced back to Standard and your configured sections are kept safe. Flip back to Advanced and everything's exactly where you left it.
• First switch publishes automatically — moving to Advanced for the first time (with no existing draft) publishes your new homepage and opens the builder right away.

A refreshed, more intuitive interface for creating and managing Promo Codes in Launchpad, lowering the learning curve and making everyday registration tasks faster.

Redesigned list view 

Modern table layout with inline toggles, quick-action icons, and click-anywhere row editing. 

New creation flow 

Two-step wizard for adding promo codes with a cleaner form layout and progressive disclosure of advanced settings.

Streamlined edit page

Single-page editing with a unified discount list, sortable items, and inline add/edit/delete actions.

Settings panel refresh

 Promo Code Options is now "Settings" — same functionality, fully redesigned with new UI components.