Target Exhibitors More Precisely with New Email Targeting Options
More precise segmentation for smarter campaigns
You can now target emails to exhibitors, or their members, who have or do not have access to certain premium features. This new targeting option can be combined with existing filters, allowing you to create more refined and powerful campaign audiences.
A powerful lever to drive adoption and sales
This enhancement brings multiple benefits:
- Encourage adoption of premium features already included in certain packages.
- Boost conversions through the Marketplace, now available in the Exhibitor Center, where exhibitors can directly purchase or subscribe to premium features such as Lead Capture or Lead Qualification.
By reaching out specifically to exhibitors who don’t yet have access to certain tools, you can highlight the value of these features and motivate them to upgrade.
A feature with multiple added values
With this new targeting capability, your email campaigns become more relevant and impactful. It helps you better segment your communications, promote premium features, and drive engagement and revenue across your exhibitor community.