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Swapcard Product Updates

Discover here the last features that have been released or are coming really soon! Click on "Subscribe to Updates" to receive our Monthly Product Newsletter.

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  • CONNECT · Attendee networking
  • CONNECT · Audience engagement
  • NURTURE · Community
  • MONETIZE · Exhibitors & sponsorships
  • MONETIZE · Lead management
  • MONETIZE · Ticket sales
  • MANAGE · Event management & promotion
  • MANAGE · Onsite production
  • MANAGE · Session AV production
  • MANAGE · Integrations
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Release notes byAnnounceKit

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MANAGE · Event management & promotion
today

Control the Visual Experience of Your Marketplace Extras

With this release, organizers now have full control over how Extras are visually presented, including the ability to enable or disable images globally and upload custom visuals for each Extra.

Enable or Disable Images on Extras

You can now decide whether Extras should display images in your Marketplace.

Where?

Marketplace → Settings

🆕 Default Behavior

For newly created events:

  • The “Display images on Extras” toggle is set to OFF by default.



Upload & Manage Images for Extras

Images help exhibitors visualize exactly what they’re buying.

You can now upload and manage a custom image for each Extra directly from the Create/Edit Extra page.


📤 Upload an Image

When uploading a valid image:

  • If the file size is within the Studio’s maximum limit
  • The image is successfully associated with the Extra
  • It appears instantly in the Preview section

This lets you verify exactly how it will look before publishing.


MANAGE · Event management & promotion
today

New in Homepage Builder: Control the Max-Width of Each Section

Event organizers now have more control over the layout and visual balance of their homepage. With this improvement to the Homepage Builder, you can define the maximum width of each section individually, allowing for more flexible and polished page designs.

Why This Matters

Until now, homepage sections expanded to a fixed layout width. This sometimes made content appear too wide on large monitors or limited design flexibility.

With section-level max-width control, organizers can now:

  • Create more structured and visually balanced pages
  • Improve content readability on large screens
  • Build more premium-looking layouts
  • Customize the width of banners and content blocks depending on their purpose

How It Works

  1. Open the Homepage Builder
  2. Select a section (for example a Banner)
  3. Go to the Design tab
  4. Set the Max Width
  5. Choose the unit:

    • px for precise control
    • % for responsive scaling



MONETIZE · Ticket sales
today

Customizable Registration Redirect for In-App Registration

Organizers can now control where guests are redirected to purchase tickets when using In-App Registration. This new feature allows you to choose between the default Swapcard registration page or an external registration URL, giving greater flexibility.

What This Feature Allows You to Do

Select the Swapcard registration URL or an external registration URL for guest-mode redirection.

  • Swapcard URL – Users will be redirected to the default Swapcard registration page.
  • External URL – Users will be redirected to a custom registration link that you provide.

If you select External, a field will appear where you can enter your custom URL.

Once a registration URL is selected:

  • You can copy the link using the copy icon.
  • You can open or access the link directly using the quick-access icon.

When an external URL is configured, guests browsing the event will be redirected to this external URL instead of the default Swapcard URL.




MONETIZE · Ticket sales
today

Control How the Promo Code Field Appears on the Registration Form

Organizers can now choose how the Promo Code field is displayed on the registration form. This setting allows you to control how visible the field is for attendees when they register for your event.

Depending on the option you select in Studio, the promo code field will appear differently to end users during the registration process.

You can choose between two display options:

1. Standard

With the Standard option, the promo code field is hidden by default on the registration form.

Attendees will see a link prompting them to enter a promo code. When they click the link, the field expands and allows them to enter their code.


2. Prominent

With the Prominent option, the promo code field is visible and expanded by default on the registration form.

Attendees can immediately enter their promo code without needing to click any additional link.


The added flexibility allows you to adapt the registration experience based on how frequently promo codes are used for your event.

AIMANAGE · Session AV production
2 days ago

AI-Generated Session Summaries: Instant Recaps for Your Attendees 🤖✨

The AI-Generated Session Summaries feature helps you transform hours of video content into digestible recaps in seconds. Instead of spending your post-event window manually reviewing transcripts or drafting highlights, you can now provide instant value to attendees who want to grasp the "key takeaways" before committing to the full replay.

Efficiency Meets Creative Control

In the fast-paced world of events, attendees often scan session pages to decide which replay is worth their time. By providing an automated summary, you ensure your content is accessible and actionable immediately after the "Live" light goes out. Best of all, because the AI-generated text is fully editable, you can ensure every recap perfectly aligns with your brand’s tone or highlights a specific sponsor's contribution.

How this elevates your event management:

  • Instant ROI for Attendees: Users can quickly scan a session's key takeaways before committing to the full video, significantly boosting on-demand engagement. 
  • Hybrid Efficiency: Save hours of manual copywriting. The AI analyzes the transcript as soon as the session ends, giving you a professional draft to work from.
  • Perfect Polish: You have the final say. If the AI misses a specific nuance or you want to add a call-to-action (CTA), you can jump in and edit the summary in seconds.

What’s New?

  • Transcript-to-Summary: The platform automatically generates a concise summary based on the session's video transcript.
  • Full Editorial Suite: Every AI-generated summary is 100% editable. You can tweak, rewrite, or expand the content before (or after) it goes live to attendees.
  • In-App Visibility: Summaries are displayed directly on the session page, creating a professional "Netflix-style" browsing experience for your audience. 🍿

Compatible Session Types

This feature is built to handle your most important video content. You can use AI Summaries for:

  • RTMP & Backstage: Perfect for keynote speeches and main stage broadcasts.
  • Roundtables: Capture the essence of group discussions without the fluff. 🤝
  • Video Files: Give your pre-recorded content a professional written overview.

How to get started

Once your session concludes, the AI processes the transcript and populates the summary section in Studio. Simply review the draft, make any desired edits to the text, and hit save to publish it to your attendee app. It’s like having a dedicated content writer for every single session! 🛠️

Launchpad
a week ago

Additional Questions Is Now Custom Fields on Launchpad

This is not just a rename. Custom Fields is a fully rebuilt experience — redesigned from the ground up to make data collection on Launchpad faster, cleaner, and more powerful.


While Additional Questions is now called Custom Fields, this release comes with a completely redesigned setup experience:

  • A new, purpose-built form builder — cleaner interface to create and manage Custom Fields, with a more intuitive flow for configuring field types, options, and conditions
  • Improved conditional logic — setting up rules for when a field appears is now easier and more visual
  • Better performance — the system now handles fields with a large number of options significantly faster, with a smarter display mode that keeps things responsive even with hundreds of values
The underlying data and behaviour remain unchanged — all existing fields, responses, and configurations are automatically carried over.
AICONNECT · Attendee networking MONETIZE · Lead management
a week ago

Sherlock Just Got a Promotion: Your AI Assistant is Now a Networking Powerhouse 🕵️‍♂️✨

Sherlock is no longer just a guide; he’s now your most efficient team member. The latest update transforms Sherlock from a helpful assistant into a proactive networking and lead management agent. Whether you are an attendee looking to connect or an exhibitor hunting for ROI, Sherlock handles the logistics so you can focus on the conversation.


🚀 Lead Management on Autopilot for Exhibitors

Exhibitors can now manage their entire booth presence through a simple chat interface. Sherlock cuts through the menu clutter, allowing your team to stay on the showroom floor while he handles the data.

  • Assign & Conquer: You can now assign or unassign meetings to specific team members through the chat, ensuring that every prospect has a clear follow-up owner.
  • Booth Oversight: View your booth's meeting schedule, check in on team members, or browse available marketplace extras without leaving the conversation.


🤝 Networking and Meetings, Simplified

For every participant, Sherlock has evolved into a high-speed matchmaker. You can now use natural language to manage your entire event schedule and network.

  • Instant Connections: You can now send connection requests with personalized messages and view your pending inbound requests just by asking Sherlock.
  • Meeting Mastery: Finding a time to chat is easier than ever. Sherlock can list available meeting slots, schedule new meetings, or cancel existing ones if your plans change.
  • AI-Powered Discovery: Leverage Sherlock’s brain to list recommended people, exhibitors, and products tailored specifically to your profile and interests.


📱 Full Engagement Toolbox

Beyond networking, Sherlock now helps you navigate every corner of the event app with deep-linking capabilities:

  • Bookmark and Rate: Quickly bookmark sessions, products, or exhibitors. You can even rate a session directly through the AI after it ends.
  • Stay Informed: Ask Sherlock to "show my notifications" or "list my meetings" to get an instant snapshot of your day.
  • Deep Content Access: From browsing the full exhibitor list to viewing specific product categories, Sherlock provides a shortcut to every data point in the event.

Stop clicking and start connecting, let Sherlock handle the logistics while you own the floor.


CONNECT · Audience engagement NURTURE · Community
a week ago

New Community Home Page on Web

We’ve redesigned the Community Home Page on web to offer attendees a clearer, more modern experience from the moment they log in.

A More Modern and Polished Interface

The new home page has been visually refined to create a cleaner and more contemporary look. The updated design makes navigation smoother and more intuitive, helping attendees quickly understand where to go and what to explore. For organizers, this means your community space feels more professional and aligned with the standards of large-scale trade shows, congresses, and exhibitions.

Clearer Event Grouping

Events within the community are now grouped in a much more comprehensible way. Instead of navigating through scattered listings, attendees can easily browse and understand how events are organized.

Better Visibility for Suggested Events

Suggested events now appear more prominently on the home page. Attendees can instantly discover relevant events tailored to them, without needing to search.

MANAGE · Integrations
a week ago

Audience Segment-Based Group Mapping for the Cvent Integration

We're adding a more flexible way to map attendees into groups within the Cvent integration. Earlier, group mapping was based on Registration Type. Now, you can also use Cvent's Audience Segments — giving you finer-grained control over how attendees are grouped in your Swapcard event.


✅  What's Changing

The existing Registration Type mapping remains fully available. The new Audience Segment option adds an alternative grouping method for events where Registration Type alone is not granular enough.

Audience Segments in Cvent allow organisers to group attendees based on packages, session selections, or other flexible criteria — independently of how they registered. With this update, those segments can drive group assignment directly in Swapcard.


✅  How It Works

When Audience Segment mapping is enabled, the sync will:

  • Fetch all Audience Segments defined for the event from Cvent.
  • Retrieve the attendees associated with each segment to build the segment-to-attendee mapping.
  • Cross-reference with the full attendee list to combine segment membership with profile data in a single import.

Each attendee is then assigned to the corresponding Swapcard group based on their Audience Segment — in addition to, or instead of, their Registration Type.


💡 Why This Matters

With this enhancement, you can:

  • Group attendees more accurately using the same segments already defined in Cvent, without duplicating configuration in Swapcard.
  • Reduce manual work by eliminating the need to manually assign attendees to additional groups after import.
  • Support complex event structures where a single Registration Type spans multiple attendee profiles or access levels.
Coming Soon!MANAGE · Integrations
a week ago

iMIS Integration for Swapcard Studio

We're excited to share a preview of our upcoming iMIS integration — connecting your iMIS membership data directly into Swapcard Studio to automatically import your event registrants as attendees.

✅  Simple Authentication

Connect your iMIS account by providing:

  • Username & Password — your iMIS credentials
  • Host — your organisation's iMIS domain
  • Instant Query name — the configured query that returns your registrant list

Swapcard validates your credentials on entry and alerts you if anything needs adjusting.


✅  Sync Registrants as Attendees

The integration reads your iMIS Instant Query and imports each registrant record as a Swapcard Person. Standard fields include name, email, company, and registration status — and any additional columns your iMIS administrator adds to the query automatically become available for mapping.


✅  Optional OpenWater Profile Enrichment

If you also use OpenWater, you can provide OpenWater credentials alongside your iMIS setup. Swapcard will automatically enrich each attendee record with their OpenWater profile data — matched by member ID — adding fields like biography, photo, credentials, and more.


✅  Flexible Field Mapping

Map any iMIS query field — or OpenWater profile field — to standard Swapcard fields or your own custom fields, giving you full control over how registrant data populates your event app.


💡 Why This Matters

With this new integration, you can:

  • Save time by eliminating manual CSV exports from iMIS and uploads into Swapcard.
  • Ensure accuracy by syncing your authoritative membership and registration data directly from iMIS.
  • Enrich attendee profiles by combining iMIS registration data with OpenWater speaker profiles in a single automated flow.