More precise segmentation for smarter campaigns

You can now target emails to exhibitors, or their members, who have or do not have access to certain premium features. This new targeting option can be combined with existing filters, allowing you to create more refined and powerful campaign audiences.

A powerful lever to drive adoption and sales

This enhancement brings multiple benefits:

• Encourage adoption of premium features already included in certain packages.
• Boost conversions through the Marketplace, now available in the Exhibitor Center, where exhibitors can directly purchase or subscribe to premium features such as Lead Capture or Lead Qualification.

By reaching out specifically to exhibitors who don’t yet have access to certain tools, you can highlight the value of these features and motivate them to upgrade.

A feature with multiple added values

With this new targeting capability, your email campaigns become more relevant and impactful. It helps you better segment your communications, promote premium features, and drive engagement and revenue across your exhibitor community.

Event organizers now have more control over how the code input field appears on the registration form. This new feature helps you tailor the experience to fit your event’s unique needs, whether you have created discount or access codes for your attendees to use when registering for event tickets.

Introducing the Code Settings Panel

Within Registration, under the Codes tab in your event dashboard, you’ll now see a “Code Settings” button. Clicking this button opens a dedicated panel where you can customize how the code field is presented to your registrants.

Note that these settings apply globally to all codes you create for the event.

Customization Options

Within the Code Settings panel, you’ll find:

1. Label (Required) - Sets the visible heading of the code field on the registration form, e.g. "Discount Code", "Access key". Ensure to choose the wording that makes sense for your event’s context.

2. Description (Optional) - Appears directly below the label on the form. This space can be used to explain why the code is needed or give additional guidance, e.g. "Enter the organization-issued code to complete registration.”

3. Preview Function - Allows you to see exactly how your customized field will look to registrants. You can type in a mock code to check spacing, alignment, and styling before saving changes.

 
How it Appears to Registrants

When someone registers for your event, they’ll encounter:

• A code input field clearly labeled according to your customization (e.g., “Discount Code”).
• If you’ve provided a description, it will appear beneath the label, offering helpful context or instructions.
• The underlying function such as validation rules, discount application, or access logic remains exactly as you configured it before.

Hidden Tickets Requiring an Access Code

If all your tickets are set as “hidden,” the registration experience changes slightly:

• Users first land on a page that looks empty, with no visible ticket options.

• Instead, they see:

  • A message explaining that a code is required to display available tickets.
  • A code input field.
• Once a valid code is entered, the hidden tickets become visible, and registration can proceed as normal.

This flow is especially useful for private or invitation-only events or events where certain ticket types should only appear for users with the correct code

Customizing the code field helps you:

• Provide clear instructions tailored to your event
• Reduce confusion and improve the user experience
• Maintain consistent branding and messaging across the registration process

Improve your users registration experience by starting to use the feature today!

Want VIP tiers, secret ticket types, or early-bird passes that only appear for people with a code? Now you can, while also applying discounts automatically.

With this upgrade, codes control both visibility and pricing, giving you a smarter, more flexible registration flow.

What’s new

Code Creation now includes two controls:

• Apply discount (on/off): When on, the code applies a discount to linked tickets. When off, the code only reveals hidden tickets—no discount.
• Reveal linked hidden tickets (on/off): When on, entering a valid code instantly shows the hidden tickets it’s linked to.

How it works for attendees

• If no tickets are visible by default, attendees can enter a code to reveal specific hidden tickets.
• Once a code is entered, the system validates it, shows any linked hidden tickets, and—if configured—automatically applies the discount.
• Behavior follows your settings in Studio.

Details for organizers

• Editing: You can fully edit a code until it’s used or currently locked in an ongoing registration.

  • After use/lock, some fields become read-only (e.g., discount value, reveal setting).
  • You can still update validity dates, description, and applicable tickets.

Great combos

• Code-gated landing pages: Start with no tickets visible; unlock them by code.
• Audience-specific access: Different codes for different groups; keep everything hidden until the right code is entered.

Why it matters: Streamline exclusive offers and discounts without extra tools or workarounds—clean, controlled, and conversion-friendly.

Try it today in Studio and start unlocking special access with precision.

The Exhibitor Marketplace is a new capability that enables event organizers to resell Swapcard exhibitor premium features (such as Lead Capture and in-app advertising) as well as on-site services (like parking spaces and Wi-Fi access) directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor

Until now, organizers could list Exhibitors across their Community and Events, but sorting options were limited. With this update, Organizers can now sort Exhibitors in Exhibitor views using any single-choice custom field.

What this means for you:

• More control: Quickly sort Exhibitors based on your chosen custom fields.
• Better visibility

The ability to access the selection page on mobile is now available. This update will make it easier for hosted buyer users to manage their preferences and find relevant matches on the go.

Previously, event participants were only able to access the selection page on desktop, limiting their ability to make changes or update their preferences. With this new feature, hosted buyer users can now access the selection page on their mobile devices, giving them the flexibility to make changes anytime, anywhere. They can customize their preferences by selecting 'must meet' and 'nice to meet' options, or 'exclude' a person they don't want to meet. This allows for a more tailored and precise selection of potential meeting matches.

In addition, users can filter the people list to find relevant matches. This feature will save time and help participants connect with the right people at the event. By filtering based on criteria such as industry, job title, or interests, users can easily find potential meeting matches and make the most of their time at the event.

When the selections are made, event organizers will generate the meetings, and once everyone is ready, these meetings will be visible inside the event participants' schedules. 

You can now decide how taxes are applied to ticket prices, giving you greater flexibility to match local requirements and attendee expectations.

What’s New
Event organizers can configure ticket pricing in two ways:

• Tax-exclusive: Taxes are added on top of the ticket price.
  → Example: A $100 ticket + 10% tax = $110 total.
• Tax-inclusive: Taxes are already built into the ticket price.
  → Example: A $100 ticket (tax included) = $90.91 + $9.09 tax.

This update gives you full control over how ticket prices are displayed and charged, depending on your event’s location and compliance needs.

Default Setting
By default, ticket pricing remains tax-exclusive (taxes are not included in the displayed ticket price).

By default, the setting is set on tax-exclusive, meaning that taxes are not included in the ticket price.

We’re excited to introduce a feature that gives organizers more control when managing events across multiple branded applications within the same community: you can now set a default branded app.

This update goes beyond event creation. From now on, when transactional emails are sent from the Community level, any attendee clicking on links inside those emails will be automatically redirected to the correct app, the default branded app linked to that community.

What’s New

If a community has events connected to more than one branded app, you’ll now see a “Default Application” button next to the “Create Application” option.

By setting a default:

• All new events in that community are consistently linked to the right application.
• All transactional emails sent from the community will redirect attendees to the default branded app, ensuring a seamless participant experience.

How It Works

• When does the button appear?
  Only when at least two events in the same community are linked to different branded apps.

• What about existing communities?

  • If multiple apps are already linked but no default is set, nothing changes until you choose one.
  • If there are no conflicts, the current configuration stays the same.
• Can I unlink the community from the default app?
  No. Once a default app is set, the link becomes mandatory. You can, however, replace it with another application if needed.
• Do I always need at least one app linked?
  Yes, every community must remain linked to at least one branded application.

Why This Matters

For organizers, this feature delivers:

• Consistency – all new events are tied to the right branded app.
• Reliability – transactional email links always redirect attendees to the correct application.
• Efficiency – less manual configuration, fewer errors, and smoother event setup.

By setting a default branded app, you simplify event management while ensuring a seamless experience for your attendees.

It is important to have the ability to format text to create more attractive and impactful descriptions. With this new feature, you can now add text formatting to people's personal biographies on Studio and the Web Event App. 

This means participants can highlight important content and key points, making their profile more visually appealing and engaging. This feature will greatly benefit our users, especially attendees. With text formatting, they can make their profile stand out and capture the attention of potential connections. It's a great way to showcase their expertise, achievements, and unique selling points. 

To use this feature, simply go to the Studio or Web Event App and navigate to the participants' profiles. Edit the biography section, and you will now see a toolbar with various text formatting options such as bold, italics, underline, bullet points, and more. 

We're excited to introduce a dynamic new feature in the Homepage Builder: you can now use a video link as your media!

What’s new?

You can now embed a video directly into your event homepage banner, offering an engaging way to capture attention and communicate your event’s energy and value right from the start. 

How it works

When editing your homepage banner in Studio, simply:

1. Select the Video option under media type.
2. Choose your streaming platform.
3. Paste the video link in the Video field.
4. Add a short Alt text for accessibility and SEO.

You can customize playback behavior by toggling the following options:

• Autoplay video
• Loop playback
• Show controls (play, pause, etc.)