Great networking starts with great data. The more Swapcard knows about your attendees, the smarter AI recommendations become, and the easier it is for participants to find the right people. That's why we've added six new suggested custom fields to your people setup.

And here's where it gets powerful: these fields pair perfectly with the recently launched Profile Completion Tracker. Even if you use an external registration system that didn't capture this data upfront, attendees will be prompted to complete their profile directly in the app. Missing data? Recovered.

What's New

The suggested custom fields library now includes six new pre-built fields you can add with a single click:

• Company Size — Single choice: from "1" to "1001 or more" (includes "Prefer not to say")
• Job Level — Single choice: Early-Career Professional, Experienced Professional, Senior & Specialist, Manager, Director, Executive (C-Suite), Other
• Job Functions — Single choice: Operations & Production, Sales & Marketing, Finance & Legal, HR, Technology & Data, Other
• Attendance Goals — Multi-choice: Networking, Exploring new products, Selling solutions, Learning about industry trends, Finding investment opportunities, Attending sessions, Just curious, Other
• Market Locations — Single choice: Africa, Asia, Central Asia, Europe, Latin America & Caribbean, Middle East, North America, Oceania, Global & Multi-Regional, Other
• Company/Organization Type — Single choice: 12 options from Startup to Corporate to Government to Healthcare & Life Sciences

How It Works

1. Go to your event's People custom fields settings in Swapcard Studio
2. Browse the Suggested Fields section when creating a new custom field
3. Select the fields you need, and answer options are pre-populated
4. Mark them as editable so they appear in the Profile Completion flow

What used to take several minutes of manual field creation now takes seconds.

Why This Changes Networking

This isn't just about cleaner data, it's about what that data unlocks across the entire attendee experience:

• Smarter AI Recommendations: Every field gives Swapcard's AI more signal to work with. Job level + attendance goals + market location = highly relevant meeting suggestions instead of generic ones.
• Powerful Attendee Filters: These fields become available as filters in the attendees list. Attendees and Exhibtiors can narrow their search by company size, job function, or market location to find exactly who they're looking for.
• Works Even Without Swapcard Registration: Using a third-party registration tool? No problem. Add these fields, enable Profile Completion, and let attendees fill in the gaps once they're in the app. The data still feeds AI matchmaking and filters.
• Exhibitor ROI: Lead retrieval gets dramatically more useful when every scanned badge carries structured data like job level, company type, and buying intent.

💡 Pro tip 1: Combine Attendance Goals (the only multi-choice field) with Job Level for instant attendee segmentation. An exhibitor scanning a badge will know immediately if they're talking to a C-Suite executive exploring new solutions or an early-career professional attending sessions. That context changes the conversation.

💡 Pro tip 2: All suggested answer options are fully editable. Use them as a starting point and customize to match your industry's vocabulary.

You can now take full control over how items are displayed to your attendees by choosing between alphabetical, most popular, or recent sorting options. Instead of being locked into a chronological view, you can align your content strategy with how participants actually browse your event.

Tailor the Navigation Experience

Finding a specific exhibitor or resource shouldn't feel like a scavenger hunt. By moving beyond "creation date," you can significantly reduce the friction in your event app:

• Alphabetical Sorting (A-Z): The gold standard for directories. Help your attendees find specific brands, speakers, or documents in seconds. No more scrolling through a random timeline to find "Zenith Corp."

• Most Popular (Smart Scoring): Surface the "trending" content automatically. Our new scoring algorithm calculates engagement by combining clicks and bookmarks.

  • Pro tip: We weight bookmarks more heavily (1 bookmark = 3 points, while 1 click = 1 point) to ensure the most meaningful saved content rises to the top. 📊
• Default (Most Recent): Keep this active if you want to highlight your latest uploads or news updates first.

How it Works in Swapcard Studio

Setting this up takes about three clicks. Once you define the sorting order in the Studio, the Event App updates instantly to reflect that exact sequence.

• Navigate to your Items view.
• Select your preferred sorting logic from the new dropdown menu.
• Sit back and watch your engagement metrics thank you. 🥂

Small Tweaks, Big Impact

• Logical UX: Attendees spend less time searching and more time consuming content.
• Exhibitor ROI: High-value exhibitors who get bookmarked more often will naturally climb to the top of "Most Popular" lists, rewarding engagement.
• Consistency: The order you see in the Studio is exactly what your attendees see on their screens.

This update makes session registration clear and intuitive for attendees by replacing ambiguous actions with explicit calls to action. Instead of relying on a bookmark icon that can be misunderstood, attendees immediately see what to do and what happens when they register for a session. The result is less confusion, smoother navigation, and higher engagement across the agenda. 

How it works

When an attendee views a session, the interface clearly adapts to the session type and availability:

• Limited-seat sessions

  • Attendees see a visible seat counter with clear color indicators such as “Only X seats left”.
  • A clear CTA button such as “Add to schedule” or “+ Add” on mobile is displayed.
  • Once clicked, the button updates instantly to “Added to schedule”, confirming registration.
  • If no seats are available, the CTA is removed and replaced with a “No seats left” message.

• Unlimited-seat sessions

  • A simple “Add to schedule” button allows instant registration.
  • The label updates after the action, confirming success.

• On-demand sessions

  • Attendees see “Save to bookmarks”, clearly differentiating on-demand content from live session registration.

Each scenario gives immediate feedback, so users always know their action was successful.

Value for organizers

For organizers, this improvement removes friction at a critical moment in the attendee journey. Clear actions reduce hesitation, lower support questions, and improve overall usability of the agenda. By guiding attendees with explicit buttons and confirmation messages, sessions are easier to discover, easier to join, and more likely to be attended. This directly contributes to higher satisfaction and stronger engagement throughout the event.

Organizers can now define a maximum quantity for each Extra in the Exhibitor Marketplace. This allows you to control inventory.

✨ What’s new

Set a maximum quantity for an Extra

When creating or editing an Extra, organizers can now specify a maximum quantity.

• Leave the field empty to allow unlimited purchases
• Enter a number to limit the total units available

Once the defined quantity is reached, the Extra will automatically be marked as Sold out and cannot be purchased anymore.

We're excited to announce our new HubSpot integration — connecting your HubSpot CRM directly into Swapcard Studio to import contacts and companies as attendees and exhibitors, with real-time updates via webhooks & API support.

✅  Simple Authentication

Connect your HubSpot account by providing an access token generated from a private HubSpot Legacy App. Swapcard validates the token on entry and alerts you if anything needs adjusting.

✅  Import Contacts and Companies

The integration reads your HubSpot data using a dedicated Swapcard Event custom object and imports records directly into Swapcard — Contacts become People (Attendees, Speakers) and Companies become Exhibitors. Any HubSpot contact or company field is automatically available for mapping.

✅  Real-Time Sync via Webhooks

Changes in HubSpot — new contacts, updated fields, or new associations — are automatically reflected in Swapcard without manual re-imports, keeping your event data accurate throughout the entire event lifecycle.

✅  Flexible Field Mapping

Map any HubSpot field to standard Swapcard fields or your own custom fields, giving you full control over how your CRM data populates your event app.

💡 Why This Matters

With this integration, you can:

• Save time by eliminating manual CSV exports from HubSpot and uploads into Swapcard.
• Ensure accuracy by syncing your authoritative CRM data directly into your event.
• Stay up to date with real-time webhook sync so your attendee and exhibitor data is always current.

We're excited to announce a new integration that connects OpenWater directly into Swapcard Studio — enabling you to automatically import Sessions, Speakers, and Applicants from your OpenWater program into your event.

✅  Simple Authentication

Connect your OpenWater account by providing three credentials:

• Client Key — your OpenWater domain
• API Key — your OpenWater API secret
• Program ID — the numeric ID of the program to sync

Once entered, Swapcard validates your credentials immediately and alerts you if anything needs adjusting.

✅  Sync Sessions, Speakers & Applicants

The integration supports five object types — each independently toggleable:

• Sessions — scheduled conference slots, imported as Swapcard Sessions
• Applications — accepted submissions assigned to sessions, also imported as Swapcard Sessions
• Documents — speaker file uploads (slides, agendas) auto-imported with Applications
• Speakers — presenters and organizers listed in submissions, imported as Persons linked to their sessions
• Applicants — the OpenWater account holders who submitted proposals, imported as Persons

✅  Flexible Field Mapping & Import Filters

For each object, you can map both standard fields and dynamic fields sourced from your OpenWater form templates — including custom submission fields, round data, and speaker table columns.

Import filters let you control exactly which records come through — filter by session type, category, submission status, or any custom field value.

💡 Why This Matters

With this new integration, you can:

• Save time by eliminating manual exports from OpenWater and CSV uploads into Swapcard.
• Ensure accuracy by keeping your event app in sync with the accepted program directly from the source.
• Go live faster by automatically populating sessions, speakers, and profiles as soon as submissions are accepted and scheduled in OpenWater.

We're excited to share a preview of our upcoming iMIS integration — connecting your iMIS membership data directly into Swapcard Studio to automatically import your event registrants as attendees.

✅  Simple Authentication

Connect your iMIS account by providing:

• Username & Password — your iMIS credentials
• Host — your organisation's iMIS domain
• Instant Query name — the configured query that returns your registrant list

Swapcard validates your credentials on entry and alerts you if anything needs adjusting.

✅  Sync Registrants as Attendees

The integration reads your iMIS Instant Query and imports each registrant record as a Swapcard Person. Standard fields include name, email, company, and registration status — and any additional columns your iMIS administrator adds to the query automatically become available for mapping.

✅  Optional OpenWater Profile Enrichment

If you also use OpenWater, you can provide OpenWater credentials alongside your iMIS setup. Swapcard will automatically enrich each attendee record with their OpenWater profile data — matched by member ID — adding fields like biography, photo, credentials, and more.

✅  Flexible Field Mapping

Map any iMIS query field — or OpenWater profile field — to standard Swapcard fields or your own custom fields, giving you full control over how registrant data populates your event app.

💡 Why This Matters

With this new integration, you can:

• Save time by eliminating manual CSV exports from iMIS and uploads into Swapcard.
• Ensure accuracy by syncing your authoritative membership and registration data directly from iMIS.
• Enrich attendee profiles by combining iMIS registration data with OpenWater speaker profiles in a single automated flow.

The Profile Completion feature helps you increase attendee engagement and data quality by providing users with a clear, visual nudge to finalize their professional details. A complete profile is the cornerstone of successful networking; after all, it’s hard to make a "perfect match" if the AI doesn't know who you are!

What’s New

Attendees will now see a dynamic progress bar on their "Me" tab if essential information is missing. This visual indicator calculates a completion percentage based on core fields: Job Title, Company, and any Custom Fields you’ve set as editable.

How it Works

• The Visual Nudge: If a profile is incomplete, the "Edit Profile" button transforms into a more actionable "Complete Profile" button, accompanied by a percentage bar.
• Guided Editing: Clicking "Complete Profile" takes the user directly to a focused view.
• The "Finish Line" Feeling: Once the profile reaches 100% completion, the progress bar disappears, the button reverts to "Edit Profile," and the user gets that sweet feeling of digital accomplishment. 

Why Organizers Will Love It

• Better Matchmaking: More data means our AI can suggest more relevant connections, increasing overall attendee satisfaction.
• Exhibitor Value: Lead retrieval is only as good as the data captured. Complete profiles ensure your exhibitors walk away with high-quality, actionable leads.
• Cleaner Data: Higher completion rates mean your advanced filters will be more robust and insightful for better lead search.
• Smart Calculation: The completion percentage is rounded and specific to the fields you choose to make editable, ensuring the bar is always relevant to your specific event needs.

The new Quick Access Menu helps your exhibitors manage their presence without ever losing track of the event. You can now toggle between the Web Event App and the Exhibitor Center with a single click, ensuring that profile updates and lead management never interrupt the networking experience.

Direct Access, Zero Context Loss 🎯

Exhibitors no longer need to hunt through profile settings to find their management tools. A dedicated Exhibitor Center icon now sits prominently in the top navigation bar (desktop view) for anyone with exhibitor permissions.

• One-Click Editing: Use the dropdown to jump directly to specific sections like "Team meetings" or "Export leads".
• Seamless Switching: For team members managing multiple booths, the "Switch to another exhibitor" sidebar makes jumping between profiles instant and intuitive.
• Marketplace Integration: If enabled, the Exhibitor Marketplace is now accessible directly from this menu, keeping ROI-driving tools front and center.

Enhanced Profile Overview & Transparency 🔍

We’ve streamlined the Exhibitor Profile Overview to give users a clearer picture of their digital footprint.

• Complete Visibility: Both Admins and Limited users can now view all profile details, documents, and links directly within the Exhibitor Center overview.
• Clear Permissions: To reduce confusion, we’ve introduced Permission Disclaimers. If a field is locked by an organizer or restricted based on a user’s role, a clear tooltip explains exactly why and who to contact. No more guessing! 💡

Mobile vs. Desktop: Where to find it?

• On Desktop: Look for the new building icon next to your user profile.
• On Mobile Web & App: To keep the interface clean, exhibitor links remain tucked safely under the "Profile" menu.

With this release, organizers now have full control over how Extras are visually presented, including the ability to enable or disable images globally and upload custom visuals for each Extra.

Enable or Disable Images on Extras

You can now decide whether Extras should display images in your Marketplace.

Where?

Marketplace → Settings

🆕 Default Behavior

For newly created events:

• The “Display images on Extras” toggle is set to OFF by default.

Upload & Manage Images for Extras

Images help exhibitors visualize exactly what they’re buying.

You can now upload and manage a custom image for each Extra directly from the Create/Edit Extra page.

📤 Upload an Image

When uploading a valid image:

• If the file size is within the Studio’s maximum limit
• The image is successfully associated with the Extra
• It appears instantly in the Preview section

This lets you verify exactly how it will look before publishing.