Exhibitor can now plug their in-house or third-party lead capture (e.g., CRM-connected tools like Captello) directly into Swapcard. Scan a badge with your system, send the exhibitor ID + event ID + badge code within the Exhibitor API, and Swapcard creates the connection just like a scan in the Swapcard app, then returns the attendee’s contact details for instant routing.

Why exhibitors care

• One scanner, every event: Standardize across organizers and apps without changing your booth workflow.
• Speed to lead: Push contacts straight to your CRM, scoring, email sequences, or meeting tools.
• Consistent reporting: Every scan still creates a Swapcard-native connection for event analytics.
• Less training, fewer errors: Keep the tools your team already knows while preserving data quality.

What it does

• Mirrors Swapcard scans: The API behaves the same way as scanning a badge in the Swapcard Lead Capture app.
• Permission-aware: Only works when Lead Capture is enabled for your exhibitor in that event.
• Immediate contact data: Returns the attendee details you’d normally access via Swapcard.

How it fits your flow

1. Exhibitor member scans a badge with their existing lead tool.
2. Swapcard checks the Lead Capture permission for that event.
3. A connection is created in Swapcard for reporting and follow-up.
4. You receive the attendee’s contact details to route into your CRM or booking system.

Governance & privacy

• Respects the event’s Lead Capture settings and data policies.
• Follows the same rules, duplicate handling, and consent logic as the Swapcard app.
• Exhibitor remain responsible for managing PII within your connected systems.

Who benefits

• Multi-event brands standardizing a single capture process.
• Teams with deep CRM workflows that require instant, automated lead routing.

Getting started

• Ensure Lead Capture and Leads API are enabled for the exhibitor in the target event.
• Ask your technical team to connect your lead tool using the Exhibitor API (implementation details are in the developer portal).
• Test on a staging event, align CRM field mapping, and brief booth staff on the updated flow.

Managing multiple emails can be a hassle, especially when it comes to community profiles and login. That's why it is now easier for event organizers to visualize both the primary, secondary (if applicable), and community profile emails for each user in the Studio. 

With this improvement, it is easy to find and view the two emails associated with a user's account inside the People tables or inside the Contact details page. This will bring more clarity to the participants' profiles management and make it simpler for event organizers to manage users' information. By being able to see all emails at a glance, event organizers can quickly identify and reach out to the right person without any confusion. 

As part of continuous efforts to improve matchmaking and networking opportunities for exhibitors and attendees, custom fields for exhibitors thas been refined to give more sense to certain criteria.

AI recommendations for exhibitors have always been a valuable tool for facilitating connections and increasing visibility. However, every exhibitor is unique and may have specific preferences and priorities when it comes to networking. The AI algorithms are now fine-tuned to better cater to these individual needs.

By giving more sense to certain exhibitor fields, the AI technology will now be able to provide even more accurate and relevant recommendations for potential connections. This means that exhibitors will have a higher chance of being matched with attendees who share similar interests, goals, and objectives. This, in turn, will lead to more meaningful interactions and successful networking opportunities.

We’ve upgraded your email reporting in Studio to help you understand what truly engages your audience. You can now track clicks in your communication emails and view a click rate for each specific email, all directly in the Emails tab of Studio.

What’s new?

✅ Click Tracking on All Email Links

Clicks on standard links, buttons, and images in your event or notification emails are now tracked. When a participant clicks a link, it's logged and counted toward your email engagement metrics.

📊 New "Clicked" Column in Studio

In the Emails page of Studio, you’ll see a new “Clicked” column next to each email. This shows the click rate, showing how many participants interacted with links in that specific message.

📈 Better Open Rate Accuracy

Participants who click on a tracked link are also automatically counted as having opened the email, making your open rate more reflective of actual engagement.

Why it matters

Open rates alone are no longer enough. With privacy changes in email clients, clicks give you a more accurate and actionable way to measure engagement. This new reporting helps you:

• Compare performance across emails
• Identify which CTAs or content drive action
• Optimize future communication strategies

🎯 What’s New?

Attendees can now scan “You Are Here” QR codes placed around a venue to instantly see their current location on the floor plan directly within the mobile app.

This new functionality is powered by ExpoFP and is fully supported across both iOS and Android.

🤳 How It Works

• Attendees scan a QR code located on-site (typically at venue kiosks).
• The app uses ExpoFP’s logic to decode the QR code and identify the location.

• The map view then:

  • Highlights the corresponding location
  • Centers the map on that spot for quick orientation

No additional action needed; just scan and locate!

✅ Why It Matters

This feature provides:

• Faster, easier on-site navigation
• A more intuitive attendee experience

This is now available to all organizers using ExpoFP for their event floor plans. It’s a simple but powerful way to help attendees get where they need to go faster.

To help you avoid unexpected payment disruptions, the Studio dashboard now displays a Stripe validation warning banner whenever your Stripe account isn’t fully verified or is at risk of being blocked. This feature ensures you’re immediately alerted to take action, even if you miss Stripe’s email notifications.

Swapcard uses Stripe to process ticket payments. Stripe requires all connected accounts to complete KYC verification (business info, tax details, proof of identity).
If you don’t, Stripe may:

• Temporarily disable payouts
• Block transactions entirely

The warning banner helps you resolve these issues early, so your registration and ticket sales continue without interruption.

Swapcard checks your Stripe account status via API. We also listen to real-time updates via Stripe’s webhook, so you’ll be alerted as soon as the account status changes.

What You’ll See in Studio

When Stripe identifies missing or incomplete verification steps:

• An alert banner appears at the top of your Studio dashboard.

  "Your Stripe account is not fully verified. Please complete verification to avoid payment disruptions."

• A “Verify Stripe Account” button takes you directly to your Stripe dashboard, where you can upload missing documents or complete any required actions.

Banner Behavior

The banner appears and stays persistent as long as your account has pending requirements or is blocked.
Once Stripe confirms your account is fully verified and active, the banner disappears automatically from your dashboard.

It is highly important for users to easily find and connect with the right people, especially at events or exhibitions where time is limited. With this new feature, it becomes even easier for participants to discover potential connections and make the most out of their networking opportunities. 

That's why a new highlighted field has been added to the people list: AI recommendations. This highlighted field makes it easier for attendees to identify which aspects of a person's profile matched their interests or requirements. This allows them to quickly determine if this is a connection they should pursue. 

It is easily added to the people list by the event organizer by checking the checkbox in the Studio > Pages & Menu > People list > Data > Display preferences section. 

We’re excited to announce a powerful new way to connect your Salesforce data directly into Swapcard Studio to import People and Exhibitors! With our Salesforce self-serve Connector.

✅ Simple Authentication
Securely connect your Salesforce account by filling out a straightforward form with:

• Your Email
• Consumer Key
• Consumer Secret
• Your Hostname 

Once you click Continue, Swapcard instantly validates your credentials, alerting you if anything needs adjusting.

✅ A Dedicated Integration Dashboard
After successful authentication, you’ll unlock the Salesforce integration screen, featuring:

• Mapping: define how Salesforce fields align with Swapcard data.
• Sync configuration
• Logs: monitor integration activity and history.

For quick reference and guidance, you’ll find:

• A Step-by-Step integration guide
• A link to View documentation
• An Enable importing toggle to activate or pause data flow as needed.

💡 Why This Matters

With this new integration, you can:

• Save time by eliminating manual CSV uploads.
• Ensure data accuracy through real-time synchronization.
• Personalize experiences by enriching profiles with up-to-date Salesforce information.

We are introducing a powerful new feature designed to supercharge your events: Hosted Buyer Meetings!

Whether you’re running a Hosted Buyer event or aiming to deliver premium meeting services to your top exhibitors, this new capability makes it easier than ever to deliver curated, high-value meetings between buyers and sellers—all with measurable ROI and enhanced engagement for everyone involved.

This new Hosted Buyer feature is all about making your event more efficient, engaging, and results-driven. With a smart, homemade matching engine at its core, it automatically creates 1-on-1 meetings tailored to your rules—ensuring that the right people connect at the right time. You have complete control over the setup, from time slots and meeting locations to selection rules, filters, and participant profile fields, allowing you to fully customize the experience to suit your event’s needs. The participant journey is seamless too—they can easily indicate who they must meet, would like to meet, or prefer not to meet, making the matchmaking process intuitive and personalized. This curated approach not only boosts engagement and attendance but also leads to more meaningful interactions. And when the event wraps up, you’ll have access to clear, actionable insights so you can measure ROI, track which meetings actually took place, and ensure your stakeholders saw real value.

🛠️ How It Works

1. Set It Up in the Studio
   Head to your Studio and configure your Hosted Buyer settings:

   • Define participant groups (e.g., buyers and sellers)
   • Choose a name, icon, and filters for the meeting page
   • Select profile fields and group matching rules
   • Set the number of meetings per participant and how many selections they're allowed
   • Schedule your selection window (start/end dates)
   • Pick available time slots and meeting location

2. Participants Make Their Selections
   When the selection phase begins, participants receive an email with a link to their selection page. They can classify others into:

   • Must meet: absolutely want to meet
   • Nice to meet: would like to meet
   • Exclude: prefer not to meet
   • You decide how many choices each participant can make—and when.

3. Generate & Review Draft Meetings
   Once the selection window closes, you can review all selections and generate draft meetings—these aren’t visible to participants yet. You can:

   • Edit meeting details (time, location, status)
   • Delete or reassign meetings
   • Ensure everything looks perfect

4. Publish & Go Live
   Confirm the meetings, and voilà! They appear directly in each participant’s schedule. From there, they can:

   • Join
   • Reschedule
   • Decline
   • Or add extra participants
5. Measure Success
   After the event, track which meetings actually took place to ensure your stakeholders got the value they expected.

This feature is your new secret weapon for high-impact events. Whether you're running buyer-seller meetups, investor pitches, or curated networking sessions, Hosted Buyer Meetings will help you create smarter connections, happier attendees and exhibitors, and more successful events.

👉 Interested in this feature? Leave your email here! 

Start building your Hosted Buyer experience today in the Studio – and watch the magic happen! ✨ 

From now on, a notification will be sent to the meeting requester once the meeting has expired to facilitate successful meetings between attendees. Inside the email about meeting activities happening during the event, the expired meetings will also appear. 

The challenges that can arise when coordinating schedules and managing meeting requests are important. That's why a notification has been implemented to streamline the meeting process and improve communication from the meeting requesters.

Now, when a meeting request is sent with an expiration time, the meeting requesters can rest assured that they will be notified once the meeting has expired. This notification will serve as a helpful reminder for meeting requesters and invitees to follow up and confirm the meeting.

That's why this feature also helps to engage the audience and activate attendees' interest in the meeting. By receiving a notification after the meeting has expired, event participants are more likely to remember and prioritize the meeting, leading to a higher attendance rate and more productive meetings.