The Exhibitor Marketplace is a new capability that enables event organizers to resell Swapcard exhibitor premium features (such as Lead Capture and in-app advertising) as well as on-site services (like parking spaces and Wi-Fi access) directly to their exhibitors.

With this first version, organizers will soon be able to unlock new revenue streams while helping exhibitors boost their performance with powerful, event-enhancing tools.

With Exhibitor Marketplace V1, organizers can:

• Connect a Stripe account securely via Studio
• Launch a marketplace for their event, accessible directly from the Exhibitor Center
• Enable pre-created Swapcard extras for resale, with control over pricing, visibility, and permissions
• Create and publish custom extras
• Track sales and commissions from a dedicated dashboard

For example, organizers can resell Lead Capture, one of Swapcard’s most popular extras, which allows exhibitors to scan badges, collect leads and export contact details after the event.

Exhibitors pay securely via Stripe, and commissions are automatically routed to the organizer’s connected Stripe account.

🧩 A Seamless Experience for Exhibitors

On the Exhibitor Center side, the experience is simple and intuitive:

• Available extras are displayed on a dedicated "Boost your ROI" page
• A promotional banner on the homepage highlights what's available
• Each extra includes a name, price, and brief description
• Once the extra is purchased, it automatically enables the related permissions for the Exhibitor