Exhibitor can now plug their in-house or third-party lead capture (e.g., CRM-connected tools like Captello) directly into Swapcard. Scan a badge with your system, send the exhibitor ID + event ID + badge code within the Exhibitor API, and Swapcard creates the connection just like a scan in the Swapcard app, then returns the attendee’s contact details for instant routing.

Why exhibitors care

• One scanner, every event: Standardize across organizers and apps without changing your booth workflow.
• Speed to lead: Push contacts straight to your CRM, scoring, email sequences, or meeting tools.
• Consistent reporting: Every scan still creates a Swapcard-native connection for event analytics.
• Less training, fewer errors: Keep the tools your team already knows while preserving data quality.

What it does

• Mirrors Swapcard scans: The API behaves the same way as scanning a badge in the Swapcard Lead Capture app.
• Permission-aware: Only works when Lead Capture is enabled for your exhibitor in that event.
• Immediate contact data: Returns the attendee details you’d normally access via Swapcard.

How it fits your flow

1. Exhibitor member scans a badge with their existing lead tool.
2. Swapcard checks the Lead Capture permission for that event.
3. A connection is created in Swapcard for reporting and follow-up.
4. You receive the attendee’s contact details to route into your CRM or booking system.

Governance & privacy

• Respects the event’s Lead Capture settings and data policies.
• Follows the same rules, duplicate handling, and consent logic as the Swapcard app.
• Exhibitor remain responsible for managing PII within your connected systems.

Who benefits

• Multi-event brands standardizing a single capture process.
• Teams with deep CRM workflows that require instant, automated lead routing.

Getting started

• Ensure Lead Capture and Leads API are enabled for the exhibitor in the target event.
• Ask your technical team to connect your lead tool using the Exhibitor API (implementation details are in the developer portal).
• Test on a staging event, align CRM field mapping, and brief booth staff on the updated flow.