EVAA is the Event Virtual AI Assistant by Swapcard, built to guide participants through exhibitions and help them get maximum value with less effort, less stress, and a lot more clarity.

For a limited time, EVAA (Beta) is available for free so you can try it out, share feedback, and help shape the smartest AI companion for your events.

What is EVAA?

EVAA is an AI-powered assistant natively built in the event app. Participants can simply chat with it in any language, and EVAA will help them:

• Find the right people to meet and connect with
• Choose and register for the most relevant sessions
• Discover exhibitors, products, and booths and bookmark them
• Navigate the venue, halls, and facilities
• Get support on how to use the event app

Because EVAA is part of the Swapcard platform (not a generic external chatbot), it understands your event setup, including:

• Who the participant is (attendee, exhibitor, speaker, etc.)
• Their past actions and behavior in the app
• Visibility rules and content access
• Permissions and feature access
• What each person can and cannot see or do

The result: contextual, tailored answers that feel specific to each participant and your event.

Why Attendees Will Love EVAA

Large exhibitions can be overwhelming. EVAA is here to remove the noise and surface what truly matters: Turn overload into a clear plan!

• Handle content overload: EVAA quickly surfaces the most relevant people, sessions, exhibitors, and products aligned with each attendee’s interests and goals.
• Avoid missed opportunities: In a few days, it’s easy to miss key meetings or sessions. EVAA helps attendees spot who to meet and where to go so they don’t leave thinking, “I wish I’d seen that.”

• Reduce decision fatigue: Instead of endlessly scrolling through lists, attendees can ask,

  “What should I do this afternoon to get the most out of the event?”
  EVAA suggests a personalized itinerary based on their interests, schedule, and what’s happening onsite.

• Uncover hidden gems: EVAA highlights side sessions, niche exhibitors, or special activities that might otherwise be overlooked.
• Get in-app guidance: EVAA answers questions about how to use the event app and features, tailored to what the organiser has made available to that attendee.

Outcome: More meaningful meetings, smarter content choices, and a smoother, more efficient event experience.

Why Exhibitors Will Love EVAA

For exhibitors, every minute counts. EVAA helps them focus on what generates value: Smarter networking, less manual work!

• Find your best leads: EVAA helps exhibitors identify relevant leads or partners to target during the event instead of relying on random walk-ins.
• Make better use of exhibitor tools: Exhibitors often don’t have time to learn every feature in the app. EVAA can answer questions like:
  

  “How can I capture leads at my booth?”
  “How do I see the meetings my team has today?”
  This guidance helps them fully leverage the platform.

• More professional networking: EVAA can suggest ways to organize meetings, highlight networking areas, and help exhibitors structure a more professional and efficient onsite presence.

Outcome: Better-qualified leads, stronger conversations, and higher ROI from the event.

Why Organisers Will Love EVAA

EVAA helps organisers scale support and service quality without scaling onsite staff.

Reduce basic questions to onsite support

• Participants often ask the same simple questions: “Where are the restrooms?”, “How do I find my badge?”, or “Where is Hall B?”. EVAA handles these repetitive, location, and logistics questions, freeing your staff to focus on high-value interactions and problem solving.

Native, configuration-aware intelligence

Because EVAA is built directly into Swapcard (not a third-party widget), it can:

• Respect visibility rules and access rights configured by the organiser
• Adapt answers based on the role and permissions of each participant
• Provide context-aware help, such as: suggesting only the sessions participants can actually join, showing only exhibitors or products that are visible to their group, or explaining what they can or can’t do in the app, according to your setup.

Outcome: Fewer support tickets, happier participants, and an assistant that truly understands your event.

What EVAA Can Do (Beta Capabilities)

In this first Beta release, EVAA focuses primarily on Attendees and Exhibitors and interacts with all key elements of your event:

People

• Recommend relevant attendees or exhibitors to connect with
• Highlight interesting leads based on preferences and behavior
• Help participants send connection requests and schedule meetings
• Suggest suitable onsite locations for meetings using the event map

Sessions

• Help discover sessions by topic, format, level, or interest
• Recommend sessions tailored to each profile
• Register participants and show where sessions take place on the venue map

Products

• Surface exhibitor products that match a participant’s needs
• Make it easy to bookmark and contact the seller

Exhibitors & Booths

• Help participants find specific exhibitors and their booths
• Show products, services, and availability for meetings
• Guide them on how to get there on-site

Personalized itinerary

• Help attendees build an on-site schedule combining meetings, sessions, and visits
• Adapt recommendations as time, interests, or priorities change

Facilities & Event Help

• Answer questions about parking, accessibility, opening hours, maps, or app support

Beta Launch & Pricing

To ensure EVAA truly serves the needs of your exhibitions, we’re launching it as a Beta with the following conditions:

• It will be available for free for a limited period
• We’ll collect feedback from Organisers, Exhibitors, and Attendees
• This feedback will be used to refine the experience, expand capabilities, and shape future plans for the feature

Our goal is simple:
👉 Build the most helpful, reliable, and intuitive AI assistant for exhibitions.

What’s Next?

If you’re interested in activating EVAA (Beta) for your future event:

• Reach out to your usual contact or customer success manager

We’re excited to see how EVAA will help your participants navigate, connect, and succeed at your next event.