Swapcard released a booth QR code scanning feature to help exhibitors generate leads and attendees find the products or services they are looking for.

Exhibitors can just place QR codes to their on-site booth where on-site visitors will scan it using a native phone camera, any QR code scanner or Swapcard or Branded app scan feature. After scanning, they will be redirected to the exhibitor virtual booth: directly in the Swapcard’s or Branded mobile app if they have the app installed, otherwise in the web mobile browser. On this page, visitors can check the company details, start a chat or ask for a meeting, plus, the company will be automatically added to their ‘favorites’, so they won’t lose it after.

Exhibitors and organisers have access to information about people scanned QR codes on-site in the reports, directly in the Studio or Exhibitor Centre:

• 'Exhibitors' pages, ads, docs, and items views and bookmarks' report (tab ‘Booth’, column ‘Scanned at’)
• ‘General metrics’ report (tab ‘Details per exhibitor’, columns ‘Total scans (incl. guests)’ and ‘Scanned by attendees’)
• the Leads report in the Exhibitor Centre (tab ‘Booth’, column ‘Scanned at’)