ExpoFP’s wayfinding feature is now available on the web version of the Swapcard Event App, bringing a consistent and convenient navigation experience across devices. Previously limited to mobile, wayfinding can now guide users from one booth to another directly from the event’s web app.

With this update, attendees using an ExpoFP map integrated into a Swapcard event can select a starting booth and a destination booth to view the suggested path. The directions appear clearly on the web map, helping visitors plan their route, discover exhibitors, and move through the show floor with confidence.

For organizers, extending wayfinding to the web improves the overall event experience by ensuring all participants, whether on mobile or desktop, benefit from simple booth-to-booth navigation. This supports smoother traffic flow and encourages stronger attendees engagement.

We’re excited to introduce a powerful update that makes navigating trade shows and exhibitions even easier for attendees.

From now on, when an ExpoFP map is embedded in your Event App, attendees can click directly on an exhibitor’s booth to instantly view the full exhibitor profile, without leaving the map or being redirected.

This integrated profile gives attendees immediate access to all exhibitor details, including:

• Basic information and company description
• Team members present at the event
• Available meeting slots
• Associated items and products
• Sponsored sessions and program participation

By keeping all exhibitor information accessible in one place, the map becomes more than just a navigation tool, it becomes a direct gateway to discovery and engagement.

For organizers, this means smoother onsite experiences, higher visibility for exhibitors, and increased attendee interaction with exhibitor content. Attendees save time, find the right contacts faster, and engage more easily during the event.

🎯 What’s New?

Attendees can now scan “You Are Here” QR codes placed around a venue to instantly see their current location on the floor plan directly within the mobile app.

This new functionality is powered by ExpoFP and is fully supported across both iOS and Android.

🤳 How It Works

• Attendees scan a QR code located on-site (typically at venue kiosks).
• The app uses ExpoFP’s logic to decode the QR code and identify the location.

• The map view then:

  • Highlights the corresponding location
  • Centers the map on that spot for quick orientation

No additional action needed; just scan and locate!

✅ Why It Matters

This feature provides:

• Faster, easier on-site navigation
• A more intuitive attendee experience

This is now available to all organizers using ExpoFP for their event floor plans. It’s a simple but powerful way to help attendees get where they need to go faster.

We’re happy to introduce a new enhancement to the interactive event map: a filter to focus on bookmarked exhibitors. This feature makes it easier than ever for attendees to locate and navigate to their favorite exhibitors, saving valuable time and improving their event experience.

The new filter allows attendees to personalize their journey at the event. By focusing on the exhibitors they have bookmarked, attendees can plan their day efficiently, ensuring they don’t miss out on key connections. This is particularly valuable for large-scale events where navigating through multiple halls and hundreds of booths can feel overwhelming. With a simple checkbox, the map now becomes a tailored guide, helping attendees prioritize their visits and stay organized.

For exhibitors, this improvement translates to increased visibility and targeted traffic. Attendees who bookmark their booth are already interested, creating more meaningful interactions and higher-quality leads. By driving these intentional visits, exhibitors can maximize their ROI and make stronger business connections.

In addition to improving efficiency and satisfaction for both attendees and exhibitors, this feature enhances overall event engagement. Attendees can focus on their goals, whether it’s discovering new partners, strengthening existing relationships, or exploring specific offerings.

Start bookmarking your must-visit exhibitors and make the most of the interactive event map. Your next key connection is just a click away!

We are excited to announce a major improvement to our Expo FP Floor Plan integration.
This update brings a native floor plan experience to our Expo FP feature, eliminating the use of a webview. This means faster and smoother navigation for all our users. 

The new native floor plan implementation also allows for seamless integration with the app. This integration makes it more convenient for our users to manage their experience on-site because it allows for actions to be linked directly to the app such as the redirection to any exhibitor from the map. No more switching between screens - everything you need is now just a tap away. 

Key Features of the New Native Floor Plan Implementation

Our latest update to the ExpoFP integration is packed with exciting features designed to enhance your experience:

1. Seamless App Integration: Enjoy the convenience of a fully integrated experience. The map now works directly within the app, allowing you to interact with it without needing to switch screens. Actions like redirecting to an exhibitor’s page can now be done with a single tap.
2. Bookmarking exhibitors: The bookmark of exhibitors from the detail page or the map is now available and synced on both ends.
3. Redirection from Session Pages: Easily navigate from a session page directly to the map. If you're attending a session, you can now quickly locate the session's venue on the map, streamlining your on-site experience.
4. Redirection from Meeting Details Pages: Effortlessly find meeting locations with direct redirection from the meeting’s detail page to the map. This feature ensures you’re always on track and can quickly get to your scheduled meetings.

These enhancements are designed to make your expo experience more efficient and enjoyable. We’re excited for you to try them out!

We are excited to announce a new improvement that will improve onsite event experience - the ability to add an external URL to any location.

We understand the importance of providing the best experience to your exhibitors and attendees and making it easy for them to find their way during an event. If you're not using MapsPeople or ExpoFP for your event map, you can now with this new feature add an external URL to any location. This means that when attendees click on any exhibitor booth or designated location, they will have the option to open a webview directly from the app and access the map on an external website.

External URLs can also be added via the Content API.

Here's how it works: 

Add a URL to an existing location:

1. As an event organizer, you can log into your Swapcard account in the Studio and go to "Meetings" and then the"Location" section. 

2. Select an existing location or create a new one.

3. Under the "Location details" tab, simply paste the URL in the "Location URL" section. The URL will be automatically saved.

Add a URL to an existing location from an Exhibitor details page: 

1. From the Studio go to "Content" and then the "Exhibitors" section.

2.  Select an existing Exhibitor and go to the Details tab. Under "Location" select a location or create a new one and click on the edit icon.

3. From the side panel under the "Location details" tab, simply paste the URL in the "Location URL" section. The URL will be automatically saved on the location detail page as well.

Once the external URL is added, attendees can click on the location on the event app from an exhibitor's detail page to open the map in a webview on both mobile and web. 

We are excited to announce our new map provider, Expo FP, available upon request for all our organizers. This new provider offers an alternative to our current provider Mapspeople and is easy to set up.

Our goal with the Swapcard platform is to provide the best user experience possible. That means offering features and services that help you get the most out of your event. With this in mind, we are proud to offer Expo FP as new map provider.

Expo FP allows you to view your event space in 3D and offers powerful features for setting up and customizing your event. It's easy to get started with Expo FP and adding it to your Swapcard event only takes a few minutes. Expo FP interactive floor plans with GPS Positioning and Wayfinding make it easy for attendees to find the booths and events at the trade show and spend their time effectively.

To start using Expo FP on your event, please contact us for more information on pricing and setup.