See Exactly Which Emails Drive Engagement with Click Tracking and Per-Email Click Rates
We’ve upgraded your email reporting in Studio to help you understand what truly engages your audience. You can now track clicks in your communication emails and view a click rate for each specific email, all directly in the Emails tab of Studio.
What’s new?
✅ Click Tracking on All Email Links
Clicks on standard links, buttons, and images in your event or notification emails are now tracked. When a participant clicks a link, it's logged and counted toward your email engagement metrics.
📊 New "Clicked" Column in Studio
In the Emails page of Studio, you’ll see a new “Clicked” column next to each email. This shows the click rate, showing how many participants interacted with links in that specific message.
📈 Better Open Rate Accuracy
Participants who click on a tracked link are also automatically counted as having opened the email, making your open rate more reflective of actual engagement.
Why it matters
Open rates alone are no longer enough. With privacy changes in email clients, clicks give you a more accurate and actionable way to measure engagement. This new reporting helps you:
- Compare performance across emails
- Identify which CTAs or content drive action
- Optimize future communication strategies