We’re excited to bring a set of new improvements to the Backstage platform, designed to give moderators more control, ensure smoother live experiences, and make team communication clearer during production. These updates help organizers manage high-stakes sessions with greater confidence and efficiency.

Customize Your Streaming Background

Moderators can now personalize the background of the streaming content directly from Backstage. This simple visual enhancement allows organizers to align each session with their event branding or create a cleaner, more polished look before going live. It’s an easy way to elevate the on-screen experience without requiring external tools.

Monitor Each Speaker’s Connection & Quality

Technical issues are one of the biggest challenges during live sessions. To help prevent disruptions, Backstage now displays real-time connection status and quality indicators for every speaker.
Moderators can immediately spot weak connections, anticipate potential audio or video problems, and take action before they affect the broadcast. This brings more stability and peace of mind to both organizers and speakers.

Highlight Key Messages With a Custom Backstage Banner

A new custom banner feature allows moderators to display important information to speakers during preparation time, without affecting what the audience sees.
This banner is ideal for sharing last-minute instructions, highlighting questions coming from the chat, or signaling key moments during the session. It keeps communication clear and helps everyone stay aligned before going live.

These additions make Backstage more intuitive, more reliable, and better suited for managing complex live productions. Organizers gain new tools to enhance visual quality, anticipate issues, and guide speakers smoothly, ultimately delivering a more professional and seamless experience to their audience.

A refreshed mobile app experience designed to help teams navigate events and exhibitions more efficiently has now been released. This update brings a cleaner interface, faster navigation, and a more intuitive flow across key pages.

What does it include?

• Revamped Design: A modern, streamlined look that makes important information easier to find.
• Improved Team Contacts: A clearer, more organized view for coordinating with teammates on the go.
• Enhanced AI-Recommended Leads: Smarter insights presented in a simplified layout to help you spot valuable connections quickly.
• Better Navigation: Refined page structures and smoother transitions for a more effortless user journey.

This update is built around real user feedback, delivering a mobile experience for the Exhibitor Center that’s both more beautiful and more powerful.

Open the app and explore what’s new. Your next great leads are now even easier to find!

To improve the overall meeting experience, a new, smarter way to keep your event’s meetings on track has been added. Participants can now log their meeting attendance directly from the event app, making the whole process faster, smoother, and more reliable. A quick pop-up appears right on the home page, and the feature is also available in each participant’s schedule and on every meeting details page.

With just one tap, participants can share their experience by choosing:

• “I joined, and it was valuable.”
• “I joined, but it wasn’t valuable.”
• “No, it didn’t happen.”

For attendees, this makes it easier to stay engaged and reflect on the quality of their meetings, helping them get more out of the event. Exhibitors benefit as well, since they can rely on more accurate attendance reporting and see which meetings are truly driving value.

In the Studio, organizers get instant access to everything: which meetings took place, which didn’t, who showed up, and how valuable each meeting was perceived to be. With this real-time insight, spotting no-shows becomes effortless, and understanding participant satisfaction becomes much more precise.

This new feature doesn’t just track attendance - it helps create more reliable schedules, stronger business interactions, and happier participants. By reducing no-shows and capturing meaningful feedback, it empowers organizers to elevate meeting quality and deliver a better event experience for everyone involved.

As part of our Hosted Buyer & Smart Meetings feature - where we generate optimized meeting schedules through smart matchmaking and participant preferences - we’re introducing a new enhancement to make the selection process even smoother.

You can now track and manage participants’ interest levels (“Highly Interested,” “Interested,” or “Not Interested”) directly during the selection phase. In the Studio, organizers will see every participant along with their selections, and can add or remove selections as needed. Contact details (email and phone number) are also available for quick follow-ups.

Once meetings are generated, organizers can see which selections led to confirmed meetings, review each meeting, or manually create additional ones if needed. Even after regenerating schedules, selections can still be managed on this page.

Organizers will also be able to view the number of meetings generated and attended for each participant, giving a clear overview of engagement.

This update is designed to make the selection flow easier, more flexible, and fully in the organizers’ control, so you can deliver the best possible networking experience for your event. It brings even more value: it helps organizers increase the quality of business connections, boost exhibitor satisfaction with more targeted meetings, and streamline operations during busy event days. With clearer insights and more control, exhibitions can deliver stronger ROI for exhibitors and a more seamless matchmaking experience for all participants.

We’ve introduced a new feature that lets organizers customize the confirmation page shown at the end of the registration process.

🎨 What you can customize

Image

Upload your own visual or illustration to personalize the page.

Title (with translations)

Set a custom title, such as “Thank you for registering” or any message you prefer.

Description (with translations)

Write your own message using rich text formatting.
You can include instructions, next steps, or useful information for attendees.

Show event details

Toggle event details on or off depending on how much information you want to display.

CTA Button

Choose what happens when attendees click the button:

• Redirect to an event page (e.g., Home page)
• Redirect to an external URL
• Or show no button

You can also customize the button label in every supported language.

We’re rolling out an improved and more consistent access management system across our applications. This update strengthens Studio security while simplifying OTP-based login on the Event App and Exhibitor Center (EC).

🔐 What’s changing?

1. Studio now requires a password (OTP removed)

To increase security for organizer and admin features, Studio will no longer support OTP login.
Users must now log in using a password-based authentication flow.

2. Event App & Exhibitor Center: OTP simplified to numeric-only

To streamline authentication for attendees and exhibitors, the OTP used to log into the Event App and EC is now numeric-only, making it quicker and easier to enter.

🎯 Why this update matters

• Better security for Studio and sensitive event configuration features
• Cleaner, faster OTP experience for Event App and EC users

We’re pleased to release an improvement to the organizer-sent payment link flow:
Attendees can now apply a promo code directly when paying through a payment link.

Why it matters

• Smoother attendee experience: Users no longer need to restart registration just to use a promo code.
• More flexibility for organizers: Discounts can still be applied even when the organizer initiates the process.

📌 How it works

1. Organizer sends the payment link
2. User opens the link and enters their promo code
3. Price updates automatically if the code is valid
4. User completes payment normally

EVAA is the Event Virtual AI Assistant by Swapcard, built to guide participants through exhibitions and help them get maximum value with less effort, less stress, and a lot more clarity.

For a limited time, EVAA (Beta) is available for free so you can try it out, share feedback, and help shape the smartest AI companion for your events.

What is EVAA?

EVAA is an AI-powered assistant natively built in the event app. Participants can simply chat with it in any language, and EVAA will help them:

• Find the right people to meet and connect with
• Choose and register for the most relevant sessions
• Discover exhibitors, products, and booths and bookmark them
• Navigate the venue, halls, and facilities
• Get support on how to use the event app

Because EVAA is part of the Swapcard platform (not a generic external chatbot), it understands your event setup, including:

• Who the participant is (attendee, exhibitor, speaker, etc.)
• Their past actions and behavior in the app
• Visibility rules and content access
• Permissions and feature access
• What each person can and cannot see or do

The result: contextual, tailored answers that feel specific to each participant and your event.

Why Attendees Will Love EVAA

Large exhibitions can be overwhelming. EVAA is here to remove the noise and surface what truly matters: Turn overload into a clear plan!

• Handle content overload: EVAA quickly surfaces the most relevant people, sessions, exhibitors, and products aligned with each attendee’s interests and goals.
• Avoid missed opportunities: In a few days, it’s easy to miss key meetings or sessions. EVAA helps attendees spot who to meet and where to go so they don’t leave thinking, “I wish I’d seen that.”

• Reduce decision fatigue: Instead of endlessly scrolling through lists, attendees can ask,

  “What should I do this afternoon to get the most out of the event?”
  EVAA suggests a personalized itinerary based on their interests, schedule, and what’s happening onsite.

• Uncover hidden gems: EVAA highlights side sessions, niche exhibitors, or special activities that might otherwise be overlooked.
• Get in-app guidance: EVAA answers questions about how to use the event app and features, tailored to what the organiser has made available to that attendee.

Outcome: More meaningful meetings, smarter content choices, and a smoother, more efficient event experience.

Why Exhibitors Will Love EVAA

For exhibitors, every minute counts. EVAA helps them focus on what generates value: Smarter networking, less manual work!

• Find your best leads: EVAA helps exhibitors identify relevant leads or partners to target during the event instead of relying on random walk-ins.
• Make better use of exhibitor tools: Exhibitors often don’t have time to learn every feature in the app. EVAA can answer questions like:
  

  “How can I capture leads at my booth?”
  “How do I see the meetings my team has today?”
  This guidance helps them fully leverage the platform.

• More professional networking: EVAA can suggest ways to organize meetings, highlight networking areas, and help exhibitors structure a more professional and efficient onsite presence.

Outcome: Better-qualified leads, stronger conversations, and higher ROI from the event.

Why Organisers Will Love EVAA

EVAA helps organisers scale support and service quality without scaling onsite staff.

Reduce basic questions to onsite support

• Participants often ask the same simple questions: “Where are the restrooms?”, “How do I find my badge?”, or “Where is Hall B?”. EVAA handles these repetitive, location, and logistics questions, freeing your staff to focus on high-value interactions and problem solving.

Native, configuration-aware intelligence

Because EVAA is built directly into Swapcard (not a third-party widget), it can:

• Respect visibility rules and access rights configured by the organiser
• Adapt answers based on the role and permissions of each participant
• Provide context-aware help, such as: suggesting only the sessions participants can actually join, showing only exhibitors or products that are visible to their group, or explaining what they can or can’t do in the app, according to your setup.

Outcome: Fewer support tickets, happier participants, and an assistant that truly understands your event.

What EVAA Can Do (Beta Capabilities)

In this first Beta release, EVAA focuses primarily on Attendees and Exhibitors and interacts with all key elements of your event:

People

• Recommend relevant attendees or exhibitors to connect with
• Highlight interesting leads based on preferences and behavior
• Help participants send connection requests and schedule meetings
• Suggest suitable onsite locations for meetings using the event map

Sessions

• Help discover sessions by topic, format, level, or interest
• Recommend sessions tailored to each profile
• Register participants and show where sessions take place on the venue map

Products

• Surface exhibitor products that match a participant’s needs
• Make it easy to bookmark and contact the seller

Exhibitors & Booths

• Help participants find specific exhibitors and their booths
• Show products, services, and availability for meetings
• Guide them on how to get there on-site

Personalized itinerary

• Help attendees build an on-site schedule combining meetings, sessions, and visits
• Adapt recommendations as time, interests, or priorities change

Facilities & Event Help

• Answer questions about parking, accessibility, opening hours, maps, or app support

Beta Launch & Pricing

To ensure EVAA truly serves the needs of your exhibitions, we’re launching it as a Beta with the following conditions:

• It will be available for free for a limited period
• We’ll collect feedback from Organisers, Exhibitors, and Attendees
• This feedback will be used to refine the experience, expand capabilities, and shape future plans for the feature

Our goal is simple:
👉 Build the most helpful, reliable, and intuitive AI assistant for exhibitions.

What’s Next?

If you’re interested in activating EVAA (Beta) for your future event:

• Reach out to your usual contact or customer success manager

We’re excited to see how EVAA will help your participants navigate, connect, and succeed at your next event.

ExpoFP’s wayfinding feature is now available on the web version of the Swapcard Event App, bringing a consistent and convenient navigation experience across devices. Previously limited to mobile, wayfinding can now guide users from one booth to another directly from the event’s web app.

With this update, attendees using an ExpoFP map integrated into a Swapcard event can select a starting booth and a destination booth to view the suggested path. The directions appear clearly on the web map, helping visitors plan their route, discover exhibitors, and move through the show floor with confidence.

For organizers, extending wayfinding to the web improves the overall event experience by ensuring all participants, whether on mobile or desktop, benefit from simple booth-to-booth navigation. This supports smoother traffic flow and encourages stronger attendees engagement.

A new feature has been released that enhances the organizer experience by making it easier to manage participant profiles. As part of our ongoing development of people profiles refactoring, we have introduced two distinct email fields for each participant profile: the account email, used for login and communication, and the profile email, which is displayed to connections on the App.

To streamline the process of creating and editing people profiles, we have added these two email fields to the People Excel import and export functionality. This update allows organizers to manage participant information more efficiently and with greater flexibility.

Additionally, we have removed the "profile with account" column. Now, if you need to transform a user into a user with no account, simply remove the account email.

This new feature will make organizers' tasks smoother, more flexible, and more intuitive. Just go to the Studio > Content > People > Click Export or Create people > Import via Excel file.