We have a new improvement to our product that will enhance your branding and customization options even further. As a company, we always strive to provide the best experience for our users, and we believe this new feature will do just that.

Introducing Custom Transactional Email Image Header for Branded Apps.

This new feature adds your personalized image header to all transactional also called automated emails sent through your branded app. This means that every time a user receives an email from your app, they will see your unique branding and image, creating a more cohesive and professional look.

Not only does this feature give you more control over your app's branding, but it also improves the user experience. By seeing your branding consistently across all communications, users will feel more connected to your brand and trust your app even more.

You can easily upload your image through the "Branding" tab under "Applications" on Studio and see the changes reflected immediately in all transactional emails.

To enhance the experience of Exhibitors and maximize their opportunities, we are thrilled to announce a groundbreaking feature in our Exhibitor Center: Recommended Leads based on attendees' interactions.

Our new feature harnesses the power of data analytics and artificial intelligence to provide exhibitors with personalized leads recommendations. By analyzing leads' interactions within the app, such as booth visits, inquiries, and engagements, we curate a list of potential leads tailored to their interests and objectives.

Furthermore, the Recommended Leads Dashboard enables lead assignments to team members, improving follow-up and team collaboration.

How does it work? 

As an exhibitor, you just need to go to the Exhibitor Center > Leads > Recommended Leads. 

Here, you will have a list of potential leads you should connect with, along with their interaction score. The interaction is calculated based on the lead's interactions made with this specific exhibitor. 

Several details are available by clicking on the lead, like interactions details and the lead profile. All this information makes the leads management smoother and creates opportunities to engage in discussion with these interested potential contacts! 

Finally, filters and team assignments are here to simplify onsite event management and allow you to spend your precious time networking and connecting with Leads! Click on the 'assign to' column and select the team member you want to assign to this lead. The team members will then manage their accounts and focus on specific networking areas. 

NB: This feature is a paid add-on, included in the Advanced and Ultimate Exhibitors packages.

What Are Webhooks?

Webhooks are automated notifications sent from one system to another when specific events occur. Unlike APIs, which require you to pull data manually, webhooks push updates to your system as they happen.

Here’s how they work:

• When an event occurs in Swapcard (like a new person is added), the webhook sends an HTTP POST request to the URL you’ve specified.
• This POST request includes detailed information about the event, which your system can process in real time.
• To ensure security, Swapcard uses HTTPS (encrypted communication) and supports HMAC (Hash-based Message Authentication Code) for message verification.

For example: If you’re using webhooks to monitor updates to your sessions, you’ll receive a notification whenever session data changes, ensuring your system is always up to date.

Why HTTPS Is Important

Webhooks in Swapcard use HTTPS to secure the communication between our servers and your system. HTTPS encrypts the data being transmitted, preventing it from being intercepted or altered by unauthorized parties. This ensures that all information is delivered safely and reliably.

Additionally, Swapcard uses an HMAC hex digest secret to verify that the notifications you receive are authentic. This secret acts as a digital signature, ensuring that messages genuinely come from Swapcard and have not been tampered with.

Key Features:

• Real-Time Notifications: Get updates on People, Exhibitors, and Sessions as soon as changes occur.
• Customizable Setup: Choose the events you want to monitor by configuring webhooks in Swapcard Studio.
• Secure Delivery: Use an HMAC hex digest secret to ensure data authenticity.

How to Configure Webhooks

1. Access Swapcard Studio: Log in to your Swapcard Studio account and navigate to the webhooks settings under the Integration Tab and click on Create a webhook button.
   
2. Create the webhook setup
   • Add a Name: 
   • Select Webhooks Events: Specify which types of events (create or update) for People, Exhibitors, Sessions you want to monitor.
   • Provide a URL: Enter the URL where Swapcard will send webhook notifications. Ensure this URL is prepared to receive and process these updates.
   • Set HMAC hex digest secret:  Add security to the configuration to authenticate the notifications on the webhook URL and keep your data secure.
     
3. Save Your Configuration: Once everything is set, click on create and webhook settings will be saved.
4. Update or delete webhook: The webhook setup can be updated by clicking on the webhook configuration in the studio. This will open a side display where the configuration can be updated or deleted.
   

Benefits of Using Webhooks

• Stay Efficient: Automatically sync updates into your system without manual intervention.
• Enhance Productivity: Keep your teams informed with accurate, real-time data.
• Ensure Accuracy: The HMAC secret ensures every notification is verified and secure.

We’re happy to introduce a new enhancement to the interactive event map: a filter to focus on bookmarked exhibitors. This feature makes it easier than ever for attendees to locate and navigate to their favorite exhibitors, saving valuable time and improving their event experience.

The new filter allows attendees to personalize their journey at the event. By focusing on the exhibitors they have bookmarked, attendees can plan their day efficiently, ensuring they don’t miss out on key connections. This is particularly valuable for large-scale events where navigating through multiple halls and hundreds of booths can feel overwhelming. With a simple checkbox, the map now becomes a tailored guide, helping attendees prioritize their visits and stay organized.

For exhibitors, this improvement translates to increased visibility and targeted traffic. Attendees who bookmark their booth are already interested, creating more meaningful interactions and higher-quality leads. By driving these intentional visits, exhibitors can maximize their ROI and make stronger business connections.

In addition to improving efficiency and satisfaction for both attendees and exhibitors, this feature enhances overall event engagement. Attendees can focus on their goals, whether it’s discovering new partners, strengthening existing relationships, or exploring specific offerings.

Start bookmarking your must-visit exhibitors and make the most of the interactive event map. Your next key connection is just a click away!

This feature is designed to empower event organizers, partners, and tech teams by streamlining document management and improving integration capabilities.

What is it?

The Document Creation API enables developers to programmatically upload documents on Swapcard’s secure servers. Whether it's event brochures, schedules or custom user guides, this feature simplifies how documents are integrated into the Swapcard ecosystem.

How Does It Work?

1. Authenticate: Access the API with your developer key.
2. Upload Documents: Send your document in supported formats using a simple API request.

For all documentation related to our api please visit this website :  https://developer.swapcard.com/

Need to adjust your schedule on the go? Now you can easily reschedule meetings from your mobile, ensuring you never miss out on important connections, even when plans change.

• Enhanced Networking Opportunities: By providing the ability to reschedule, you open up more opportunities to connect with the right people at the right time, optimizing your event experience.
• Streamlined Event Management: Managing your meetings is now more convenient than ever. With this added flexibility, you can adapt your schedule to maximize your productivity and make the most out of every event.
• Seamless Mobile Experience: This feature is designed to integrate smoothly into your mobile app experience, making it intuitive and effortless to manage your meetings on the fly.

With this update, we’re empowering you to take full control of your event agenda, ensuring that you can network effectively and make meaningful connections without missing a beat.

Organizing an event can be a daunting task, but with our new studio onboarding process, you'll be just a few steps away from creating a memorable experience. Here’s a breakdown of how you can get started:

1. Select Your Event Type

You're just a few steps away from bringing your vision to life! Begin by choosing the type of event you're organizing. Selecting the right category is the first step towards crafting an event that matches your goals. 

2. Name Your Community

Your community is the space where your events live, and it’s where you’ll keep your audience engaged year-round. This is not just about a one-time event but about building a lasting connection with your participants.

3. Create Your Organization

Now it's time to bring your team on board! Your organization serves as a hub for managing everything. Whether you’re coordinating multiple events, managing different communities, or handling various applications, the organization ensures that your team can collaborate seamlessly. 

4. Define Your Key Results

The final step is to set clear objectives. What do you hope to achieve with your event? By focusing on specific outcomes, you can maximize the impact of your event and ensure it achieves its goals.

Managing data imports with precision is key to seamless event organization. To simplify this process, Swapcard introduces advanced Group Mapping and Data Customization options for Integrations, giving you greater control over participant and exhibitor data imported from third-party tools.

Key Features

1. Dynamic Group Mapping

Assign participants or exhibitors to specific groups by mapping field values from your integration data. This enables precise group assignments based on criteria such as registration type, ticket category, or other field values.

• Select "Multiple Groups" to enable this feature.
• Configure mappings by choosing a field, applying an operator (e.g., is, is not, greater than), and setting the target group.
• Add as many mappings as needed, with the option to set a default group for unmatched records.

2. Flexible Data Overwriting and Case Formatting

Fine-tune how field data is imported and updated with custom settings:

• Case Format Options: Ensure field values are formatted to fit your needs with choices like original case, UPPERCASE, lowercase, and capitalization options.
• Overwriting Rules: Control whether imported data replaces existing values during record creation or updates.

Custom configurations for fields are clearly marked with an indicator for easy tracking.

Benefits

• Streamlined Data Management: Automate group assignments and maintain consistent data formatting across integrations.
• Improved Flexibility: Adapt import settings to align with your event’s organizational needs.
• Data Integrity: Prevent unwanted overwrites and ensure accurate records for participants and exhibitors.

How to Use

1. Go to Swapcard Studio and select your event.
2. Navigate to Integrations and open the relevant third-party integration.
   1. Group mapping
      • Choose Multiple Groups under Swapcard Groups, then click Group Mappings.
      • Set up dynamic group assignments by defining fields, operators, and values. Add as many mappings as required, and specify a default group for unmatched data.
   2. Data customization 
      • Click the settings ⚙️ icon in field mappings to configure case formats and overwrite rules for each field that is mapped.

Learn more how to implement Group Mappings and Field settings within our Help Center.

These new options provide unparalleled flexibility in managing your data imports, helping you tailor every aspect of your integrations to suit your event's requirements.

We’re excited to announce a significant enhancement to the Analytics Dashboard in Studio! To make event management even more seamless, we’ve introduced Registration Analytics. This update provides event organizers with detailed insights into registration trends and attendee behaviors, empowering you to plan and execute successful events with ease.

Key Features of Registration Analytics

Our new Registration Analytics feature brings a wealth of data right to your fingertips. Here’s a breakdown of what’s now available:

1. Overview of Registration Data

In the Analytics Dashboard, you can now access a summary of registration activity. Key metrics include:

• The total number of people who have registered for the event.
• The number of attendees who have checked in.
• Registrations that were canceled.
• The number of registrations abandoned.

2. Graph of Registration Over Time

A new Registration Over Time graph visually represents how registrations have trended during a specific period. The graph:

• Shows the number of registrations over time, allowing you to pinpoint peaks and dips in activity
• Is linked to the timeline shown at the top of the dashboard, offering flexibility in choosing the date range for analysis.
• A Toggle for Confirmed Registrations allows you to refine your view based on the type of registrations:
  - Confirmed Registrations: Displays only completed registrations.
  - All Registrations: Includes both completed and abandoned registrations for a broader perspective.
  
  
  

Benefits for Event Organizers

The new Registration Analytics feature offers several advantages for event organizers:

• Improved Insights: Gain a detailed understanding of your registration trends, including potential roadblocks or patterns in participant behavior.
• Efficient Planning: Use real-time data to prepare for check-ins, predict attendance, and manage venue capacity.
• Enhanced Decision-Making: The toggle functionality allows you to analyze specific datasets, enabling more precise decision-making and strategy development.

The new global search feature in Swapcard’s Studio offers event organizers a streamlined way to manage their event data across people, exhibitors, sessions, and items. 

Accessible from the right-side menu or via the Cmd/Ctrl + K shortcut, this functionality is designed to expedite the search and editing processes for event admins.

When using the search, the system suggests recent searches by default, allowing organizers to quickly access frequently viewed or recently modified entries. This intuitive feature helps event managers efficiently find and update profiles or event details without navigating through multiple sections, greatly enhancing workflow productivity.