Your attendees are already on WhatsApp. Now Sherlock is too. Swapcard's AI assistant is available directly on WhatsApp, letting anyone, registered or not, ask questions about your event and get instant, intelligent answers.

What's New

Sherlock on WhatsApp

Attendees and guests can now message the Swapcard WhatsApp account and interact with Sherlock exactly as they would inside the event app: session discovery, speaker info, logistics, networking guidance, all of it. 

• Full Sherlock experience over WhatsApp: recommendations, event logistics, and app support, all in a familiar messaging interface
• First well-known entry point: attendees engage through a channel they already use every day and are easily redirected to the event app. 
• Smart redirects:  links sent by Sherlock open the event app directly, logging users in automatically if Sherlock recognizes them as a registered participant

Sherlock in Guest Mode 

Beyond WhatsApp, Sherlock now also supports unauthenticated users directly inside the event app. Guests, whether arriving via a public link, an organizer's website, or an on-site kiosk, can open Sherlock and get answers on guest-available content only, without creating an account.

• WhatsApp account and Sherlock button visible to unauthenticated users on the event app
• Content scope respected: only content marked "available for guests" in Studio is surfaced; attendee-only content stays protected
• Smart redirects: if Sherlock identifies a guest as an existing participant mid-conversation, redirect links open the app in their logged-in state

How It Works

1. An attendee or guest opens WhatsApp and messages the Swapcard account, or lands on the event app without logging in
2. Sherlock appears and responds using only guest-accessible content configured in Studio
3. The conversation flows naturally: questions, suggestions, session lookups, whatever they need
4. Redirect links open the event app, with automatic login if Sherlock can match them to a registered participant

Why Organizers Will Love It

WhatsApp has over 2 billion active users. Your attendees don't need a new habit; they need Sherlock to show up where they already are. With this release, your AI agent becomes reachable before registration, between sessions, and anywhere outside the app, on the platform people actually check.

Fewer "where do I find…" messages to your team. Better first impressions. A smarter path from curious visitor to engaged participant.

💡 Pro tip: Announce the Swapcard WhatsApp channel in your pre-event communications, and create a QR code with the WhatsApp link. Attendees who connect before arrival show up informed, and your team handles a fraction of the usual day-of questions. 

💡 Pro tip: Before going live, audit which content is marked "available for guests" in Studio. Sessions, speaker bios, and venue logistics should all be guest-accessible so Sherlock can give genuinely useful answers to anyone who reaches out.

The Meeting Conflict Alerts feature helps you and your attendees maximize every minute of the event by preventing double-booking between sessions and 1-to-1 meetings. You can now spot potential scheduling overlaps directly within the booking modal, ensuring that high-value networking doesn't come at the cost of missing a keynote.

In the fast-paced environment of a hybrid or in-person event, attendees often bookmark sessions and book meetings simultaneously. Previously, these conflicts were only visible on the meeting details page, often after the invitation was already sent. Now, Swapcard provides real-time visibility during the selection process.

Why this matters for your event:

• Increased Scheduling Efficiency: Attendees no longer have to jump back and forth between their personal agenda and the booking tool.
• Higher Session Attendance: By warning users of conflicts upfront, they are less likely to accidentally skip a bookmarked session for a meeting.
• Better Exhibitor ROI: Help representatives and leads find the perfect time to meet without the "Sorry, I actually have a session then" follow-up emails.

How it works:

Whether on the Web App or Mobile, the system now automatically cross-references bookmarked sessions with meeting requests.

• For Personal Conflicts: If you try to book a meeting during a session you've bookmarked, you'll see a clear warning: "Conflicting registered session: [Session Name]."
• For Participant Conflicts: If you are inviting others who are already "busy" with a session, the modal will display: "[Name] has a session at this time."
• For Group Meetings: If multiple participants have overlaps, the system neatly lists each conflict in a bulleted format so you can pick a better slot for everyone. 🤝

Quick Summary of Improvements:

• Instant Visibility: Warnings appear the moment a time slot is selected in the booking modal.
• Cross-Platform Support: Available on Web, iOS, and Android (with updated, intuitive icons for our Android users! 🤖).
• Contextual Data: Displays the specific name of the conflicting session so users can make informed decisions on the fly.

Two ways to build your event home page, and now one clear switch to move between them. Studio lets you flip between the Standard homepage and the Advanced Home Page Builder whenever you like — and going back and forth never wipes what you've built. No more guessing which layout is live, no more fear of starting from scratch.

What's new

We've drawn a clean line between your simple homepage and the fully customizable builder, and put the choice front and center. Head to Pages & menu → Home page design and pick the layout that fits your event.

1. Open Studio → Event Builder → Pages & menu
2. Under Home page design, select your layout
3. Choose Standard for a simple, fixed homepage — or Advanced to unlock the Home Page Builder with fully customizable sections
4. Build, save, and switch back whenever you need to

How it works

• Basic homepage — a simple, fixed layout with minimal configuration. Perfect when you want to go live fast.
• Advanced homepage — the full Home Page Builder, with configurable sections, per-block styling and visibility, and complete creative control.
• Your work is always saved — switch from Advanced back to Standard and your configured sections are kept safe. Flip back to Advanced and everything's exactly where you left it.
• First switch publishes automatically — moving to Advanced for the first time (with no existing draft) publishes your new homepage and opens the builder right away.

A refreshed, more intuitive interface for creating and managing Promo Codes in Launchpad, lowering the learning curve and making everyday registration tasks faster.

Redesigned list view 

Modern table layout with inline toggles, quick-action icons, and click-anywhere row editing. 

New creation flow 

Two-step wizard for adding promo codes with a cleaner form layout and progressive disclosure of advanced settings.

Streamlined edit page

Single-page editing with a unified discount list, sortable items, and inline add/edit/delete actions.

Settings panel refresh

 Promo Code Options is now "Settings" — same functionality, fully redesigned with new UI components.

Generic, off-brand home pages are out. The Home Page Builder now lets you control the background color and text color of every block independently — so your event home can match your brand down to the last pixel.

What's new

Every block in the Home Page Builder now has its own color settings. No more all-or-nothing theming, no more compromises between sections.

• Per-block background color — pick a different color for each block on the page
• Per-block text color — adjust text independently from the background, so contrast and readability stay in your hands
• Per-block CTA button customization — on Rich text, Banner, and Picture with text blocks, choose between filled or outlined button styles and set the button color to match your brand
• Independent controls — what you set on one block doesn't touch the others

Why this matters

A branded event experience starts the moment attendees land on your home page. Until now, color customization was limited — meaning your home page could feel generic, even when the rest of your event branding was on point.

With per-block color control, you can:

• Build visual hierarchy by giving featured sections a standout color treatment
• Create rhythm and flow across the page using alternating colors instead of a flat wall of content
• Make your calls-to-action pop with button styles and colors tailored to each section
• Stay fully on-brand

Creating tickets and promo codes with similar configurations is now faster and easier.

Organizers can duplicate existing tickets and promo codes in Studio, automatically copying their settings into a new draft. This reduces manual setup, saves time, and makes it easier to create similar ticket types or promo codes without starting from scratch.

How it works

1. Navigate to Studio > Tickets or Studio > Promo Codes
2. Select the item you want to duplicate
3. Click Duplicate
4. A new draft is created with all settings pre-filled from the original
5. Update any required fields and make any desired changes
6. Save

All configurable settings from the original item are copied to the new draft.

For tickets, this includes:

• Price
• Quantity limits
• Sales dates
• Visibility settings
• Registration settings
• Other ticket configurations

For promo codes, all configuration settings are copied, allowing you to modify only the fields that need to change.

Validation before saving

Validation rules ensure that required and unique information is updated before the duplicated item can be saved.

For example, duplicated promo codes must have a unique Code Name, and any other mandatory fields must meet standard validation requirements. If updates are needed, validation messages will guide you through the required changes.

Important Notes

• Duplicated items are created as new drafts and can be edited before saving.
• The original ticket or promo code remains unchanged.
• This feature helps streamline setup when creating multiple tickets or promo codes with similar configurations.

We’re pleased to release an improvement to the organizer-sent payment link flow:
Attendees can now apply a promo code directly when paying through a payment link.

Why it matters

• Smoother attendee experience: Users no longer need to restart registration just to use a promo code.
• More flexibility for organizers: Discounts can still be applied even when the organizer initiates the process.

📌 How it works

1. Organizer sends the payment link
2. User opens the link and enters their promo code
3. Price updates automatically if the code is valid
4. User completes payment normally

Swapcard's webhook system is a powerful tool for real-time integrations — but like any powerful tool, it needed a guardrail. Starting now, each customer account is limited to 20 webhook subscriptions per event. It's a small number that makes a big difference.

What's changing

Previously, there was no ceiling on how many webhook subscriptions could be created per customer. That opened the door to two common problems:

• Accidental overload — A developer iterating quickly on an integration could unknowingly create hundreds of duplicate subscriptions without realizing it, silently degrading performance.
• Automated proliferation — some tools auto-generate webhook subscriptions, and without a limit, those can stack up fast.
• Malicious abuse — In the worst case, a bad actor could flood the system with thousands of subscriptions and impact Swapcard's performance for everyone.

How it works

The fix is simple: 20 webhook subscriptions per event, maximum.

• If a customer already has 20 active subscriptions, any attempt to create a new one will be blocked with a clear error message.
• Existing subscriptions are unaffected — the limit applies to new creations going forward.
• The cap applies across all webhook events and endpoints for that customer account.

Why this matters

This isn't just a defensive measure — it's a reliability investment for every team building on Swapcard's API. Clean integrations perform better, are easier to debug, and don't silently eat up system resources in the background.

💡 Pro tip: If you're regularly hitting or approaching the 20-subscription limit per event, audit your active webhooks for duplicates or stale endpoints. A lean webhook setup is a healthy one.

We’re introducing the Exhibitor Member Registration Link, a new way to simplify and automate how exhibitor teams register for your events.

What’s New

Event organizers can now generate a unique registration link for each exhibitor, allowing booth staff to register and be automatically assigned to their company - no manual setup required.

With this release, booth assignment happens during registration, eliminating extra steps and reducing errors.

How It Works

For Event Organizers (Studio)

• Enable the feature in Groups & Permissions > Exhibitors / Dedicated Exhibitor Group > Members
  
  
  
• Configure:
  • Eligible ticket types
  • Registration validity period
  • Maximum number of registrations
• Generate registration links for all exhibitors in this group in one click

Each exhibitor is assigned a unique link with an embedded code, automatically created, even for newly added exhibitors.

Organizers can also:

• Retrieve links from the exhibitor detail page
• Update settings (validity, quantity, ticket types) for future registrations

For Exhibitors (Exhibitor Center)

• Access their registration link via Team Members > Add a member
• Share it directly with their team

This enables self-service onboarding without organizer involvement.

For Booth Staff

• Register through the shared link
• Code is automatically applied
• Assigned to the correct exhibitor instantly upon completion

Key Benefits

• Save time with automated member assignment
• Reduce support requests with instant booth access
• Maintain control with configurable limits and rules