Introducing Promo Codes: A New Way to Offer Discounts and Boost Ticket Sales

We’re excited to announce that event organizers can now create and manage promo codes in Studio! This powerful feature allows you to offer discounts on ticket purchases, helping you attract more attendees and drive sales. With robust control settings, promo codes can be tailored to fit your promotional needs while ensuring seamless integration with the checkout process.

Key Features of Promo Codes

1. Easy Promo Code Creation

With Studio’s user-friendly interface, you can quickly create and customize promo codes to suit your event’s needs.

• Navigate to Studio → Registration → Promo Codes → Create a Code
• Define the discount value (fixed amount or percentage off)
• Set validity dates to control the promotion period
• Apply the discount to specific ticket types or all available tickets

2. Flexible Customization Options

When setting up a promo code, you have control over essential and optional fields:

• Required Fields: Code Name, Discount Amount or Percentage, Validity Dates (Start and End), and Applicable Tickets (must be selected)
• Optional Fields: Description, Usage Limit (Quantity), and the option to apply the discount to all tickets by default

3. Usage Limits and Targeted Discounts

To ensure promo codes are used effectively, organizers can:

• Set usage limits by specifying the maximum number of redemptions
• Restrict promo codes to specific ticket types (e.g., Tickets A, B, or C) or allow them to be used across all ticket categories

4. Promo Code Management and Reporting

Managing your promo codes is simple with Studio’s built-in tools:

• Deactivate or Delete Codes: Remove outdated or problematic promo codes as needed
• Track Usage: Analyze how promo codes are being used

Seamless Integration for a Smooth Checkout Experience

To ensure a flawless user experience, promo codes are fully integrated with our existing checkout process:

• Validation: Only active and valid promo codes can be used
• Accurate Discounts: Codes apply only to the designated ticket types, ensuring correct pricing
• Audit & Tracking: All promo code usage is logged, providing valuable insights for future marketing efforts

Promo codes are a great way to boost attendance, reward loyal customers, and drive early ticket sales. Get started today by setting up your first promo code in Studio and watch your event sales soar!