Introducing Promo Codes: A New Way to Offer Discounts and Boost Ticket Sales

Swapcard Registration just got even better! Organizers can now create and manage promo codes directly in Studio. This flexible feature lets you offer discounted tickets, making it easier to attract attendees and boost sales. With customizable settings, promo codes can be adjusted to fit your promotional strategy while integrating smoothly into the checkout process.

Key Features of Promo Codes

1. Easy Promo Code Creation

With Studio’s user-friendly interface, you can quickly create and customize promo codes to suit your event’s needs.

• Navigate to Studio → Registration → Promo Codes → Create a Code
• Define the discount value (fixed amount or percentage off)
• Set validity dates to control the promotion period
• Apply the discount to specific ticket types or all available tickets

2. Flexible Customization Options

When setting up a promo code, you have control over essential and optional fields:

Required Fields:

• Code Name
• Discount Type and Amount (fixed amount or percentage)
• Validity Dates (Start and End, to control the promotion period)
• Applicable Tickets (must be selected, with the option to apply the discount to all tickets or restrict it to specific ticket types, e.g., Tickets A, B, or C)

Optional Fields:

• Description
• Quantity or Usage Limit (specifying the maximum number of redemptions)

3. How Users Apply a Promo Code at Checkout

For a seamless experience, promo codes are fully integrated into the checkout process:

• Validation: Only active and valid promo codes can be used
• Accurate Discounts: Codes apply only to the designated ticket types, ensuring correct pricing
• Audit & Tracking: All promo code usage is logged, providing valuable insights for future marketing efforts

4. Promo Code Management and Reporting

Managing your promo codes is simple with Studio’s built-in tools:

• Deactivate or Delete Codes: Codes can be deleted if there has been no usage or deactivated by adjusting the validity dates
• Track Usage: You can have full visibility of promo code usage, including who has redeemed the code

Promo codes are a great way to boost attendance, reward loyal customers, and drive early ticket sales. Get started today by setting up your first promo code in Studio and watch your event sales soar!

📖 Curious to dive deeper? Explore our Help Center article here.